Theatrical Marketing Manager, Amazon
The largest online retailer and technology provider
Be an early applicant
The largest online retailer and technology provider
1001+ employees
Be an early applicant
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Bachelor's degree or equivalent industry experience in Marketing, Business Analytics, Statistics, Data Science or related field
- 4+ years of experience in entertainment analytics
- Proven track record of using data analytics to drive marketing decisions
- Experience with industry research tools (Comscore, NRG, etc.)
- Strong proficiency in data visualization and presentation tools
- Advanced Excel skills and experience with data analysis tools
Desirable
- Experience with SQL, Python, or R for data analysis
- Background in theatrical distribution or exhibition
- Knowledge of Canadian media landscape and theatrical market dynamics
- Experience with marketing mix modeling and attribution analysis
- Demonstrated success in applying research insights to marketing strategy
- Comfortable presenting findings to large rooms full of internal stakeholders
What the job involves
- We are seeking an experienced and creative Senior Theatrical Film Marketing Manager to join our dynamic team
- This role will be instrumental in developing and executing comprehensive marketing strategies for theatrical film releases across Canada, with a focus on integrating paid media, promotions, social media, and cross-functional synergies
- Participate in the development and implementation of holistic marketing strategies for theatrical film campaigns
- Create and implement effective social media strategies to support overall marketing efforts
- Implement paid media planning and buying, ensuring optimal reach and engagement across various channels
- Develop and execute innovative promotional campaigns, including partnerships, events, and experiential marketing initiatives
- Foster cross-functional synergies, collaborating with PR, creative, digital, and distribution teams to ensure cohesive marketing efforts
- Analyze campaign performance across all channels, providing actionable insights to optimize strategies
- Manage relationships with key stakeholders, including media partners, agencies, and industry influencers
- Stay current with emerging trends and best practices in film marketing
- Develop and manage marketing budgets for theatrical campaigns
- Coordinate with international teams to align global marketing efforts for major releases
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
Salary benchmarks
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