Growth Marketing Director, Vestwell
$140-155k
Please note that salary bands are based on NY and other similar metro areas and may differ based on where the role is ultimately hired
The modern savings platform
Job no longer available
The modern savings platform
201-500 employees
Job no longer available
$140-155k
Please note that salary bands are based on NY and other similar metro areas and may differ based on where the role is ultimately hired
201-500 employees
Company mission
To make saving for life's most important milestones accessible to everyone.
Role
Who you are
- Minimum of 7+ years of digital experience with at least 5+ years in a growth focused role, preferably in a fast-paced and high-growth environment; prior experience in a fintech start-up is a plus
- Demonstrated past accomplishments in crafting digital marketing campaigns that yield measurable outcomes, such as increased pipeline
- An analytical and data-driven background, with a proven ability to extract valuable insights and narratives from data into results-oriented marketing strategies
- Proactive and strategic problem solver who thrives in ambiguity and change, with a strong bias to action and sense of curiosity and is eager to take ownership of driving growth
- Proven track record of driving scalable, sustainable growth strategy through testing, measurement, and iteration frameworks
- Proven expertise across digital performance marketing, acquisition, and retention programs with fluency in marketing automation systems
- Self-starter who can operate well in a collaborative team environment and adapt effectively to changing business priorities/strategies
- Excellent verbal and written communication and presentation skills
What the job involves
- This role will report to the SVP, Head of Marketing, and direct a team of full-time employees, contractors and agencies, while partnering closely with the entire marketing team to create and optimize multiple conversion points across both our workplace and state savings programs
- Develop a strategic roadmap based off data-driven recommendations, focused on ideas that will “move the needle”
- Conduct experimentation across all marketing channels, including performance marketing, affiliate partners, lifecycle marketing, referral, and content
- Develop and implement a comprehensive growth marketing strategy that boosts customer acquisition and engagement
- Oversee performance marketing campaigns across various platforms (such as social media, search engines, email, content marketing, etc.)
- Oversee conversion rate optimization strategies, including funnel analysis, website optimization, and landing page testing, ultimately optimizing our website to maximize the acquisition of newcomers, increase engagement, and grow conversions
- Monitor, analyze and report on key marketing metrics, providing insights and recommendations to improve marketing effectiveness
- Support the optimization of campaigns based on best practice to constantly drive improved outcomes with outsized impact on growth
- Manage the lead qualification, prioritization, and nurture process of leads across their lifecycle, including website and email journeys
- Employ strategies and testing to target and grow customer base in identified key segments/cohorts, using a range of tactics to drive from awareness to conversion
- Conduct experimentation across all marketing channels, including performance marketing, affiliate partners, lifecycle marketing, referral, and content
Our take
Access to retirement and workplace savings remains a challenge for many American workers, especially in gig and non-traditional roles. Founded in 2016, Vestwell is a fintech company making savings simpler, more accessible, and inclusive. From retirement accounts to students loan repayment and specialized savings programs, Vestwell is helping build a modern savings economy for everyone.
Vestwell's platform gives employers, payroll providers, and financial advisors easy tools to manage savings plans, while empowering employees to save directly from their paychecks. And programs like the Amazon Delivery Service Partner pooled employer plan and state-run auto-IRA initiative show just how Vestwell is helping underserved workers gain access to retirement savings, creating real financial security for millions nationwide.
Serving nearly 1.5M participants across 350,000 businesses with over $35B in assets, Vestwell has raised $125M in recent funding and expanded state partnerships. By tailoring solutions for gig and mobile workforces, the company has put itself in a prime position to continue transforming how Americans save, making financial security more accessible than ever.
Steph
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2026
$385m
SERIES E
Dec 2023
$125m
SERIES D
Total funding: $622.5m
Company benefits
- Competitive health coverage
- A dedicated Employee Wellbeing Committee
- Generous vacation, safe/sick time, and leave policies
- Strong focus on learning & development
- Hybrid work environment
- A great 401(k) plan!
Company HQ
Midtown East, New York, NY
Leadership
Aaron Schumm
(Founder & CEO)Studied Finance at GIES College of Business and then received an MBA from Duke. Head Equity Research at financial advisory firm Dillon Scott Securities, Product Manager at Fiserv, VP of Product Marketing at Citi.
David Sheen
(CFO)David joined Vestwell in 2017 as an SVP of Finance & HR and became CFO in 2020. Prior to this, he spent 2 years at Primary Venture Partners as a Senior Associate and Principal and 3 years at Morgan Stanley as an Investment Banking Associate.
Jonathan Mark
(COO)Jonathan joined Vestwell in 2021 as an SVP of Business Operations & Strategy and became COO in 2023. Prior to this, he was the Interim Head of Member Operations at Garner Health and a Go-to-market Consultant at Elemental Cognition. He also spent nearly 7 years at Bridgewater Associates in various roles including Chief of Staff to Department Head of Engineering and AI (Principles Division) and Head of Business Operations (Principles Division).
Patty Kim
(CPO)Prior to joining Vestwell in 2020, Patty was a Senior Director of Global Talent Acquisition/VP of People Ops & Talent at Conductor. She also spent 3 years at Dentsu Aegis Network as a Director of Talent Acquisition and 3 years at 24 Seven as an Account Manager.
Rob Molchon
(CTO)Prior to joining Vestwell in 2021, Rob held VP roles at Integral Ad Science, Sizmek, MediaMind, and Unicast.
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