Vice President of Brand Marketing, Gong
$270-290k
AI OS for revenue teams
Job no longer available
AI OS for revenue teams
1001+ employees
Job no longer available
$270-290k
1001+ employees
Company mission
To empower companies to unlock their full revenue potential.
Role
Who you are
- 10-15+ years of marketing experience in B2B enterprise software (SaaS experience preferred) with a strong, demonstrable focus on brand marketing
- Strong problem-solving skills to help breathe new life into the Gong brand
- Ideally, experience at a company with ARR > $500M
- Passionate about providing an exceptional customer experience
- A strong team player but still a self-starter who thrives in a fast-paced, high-growth start-up environment
- A self-driven, high-energy leader with excellent cross-functional collaboration skills
- Someone who flourishes when given responsibility and a sense of ownership
What the job involves
- We are seeking a dynamic and experienced Vice President of Brand Marketing to join our talent Marketing team
- You will be responsible for taking Gong’s brand to the next level and developing and executing a comprehensive brand strategy that positions Gong as a leader in the B2B technology sector
- This role requires a visionary leader with a proven track record in brand management, strategic marketing, and team leadership
- Conduct thorough market research to understand industry trends, customer needs, and competitive landscape
- Use data-driven insights to inform branding and marketing strategies
- Identify opportunities for brand growth and market expansion
- Develop and implement a holistic brand strategy that aligns with the company strategy, business priorities, and corporate positioning
- Lead the creation of a compelling brand narrative that resonates with our target audience and differentiates us from competitors
- Lead the development and refinement of a cohesive brand identity that embodies the company’s mission, vision, and value proposition
- Define and articulate the brand's personality, tone, and voice
- Create and maintain brand guidelines that include standards for logo usage, color palettes, typography, imagery, and other visual elements
- Oversee the design and implementation of visual systems that effectively communicate the brand's identity and enhance brand recognition
- Ensure consistent brand messaging and execution across all channels, programs, and assets, including marketing collateral, sales tools, videos, website, digital, social, events, demand gen, field marketing
- Develop and implement a comprehensive event strategy that aligns with the company's overall marketing goals and brand objectives
- Lead the creation of innovative and engaging event concepts that capture the essence of the brand and resonate with the target audience
- Identify key industry events, conferences, trade shows, and company-hosted events that provide opportunities for brand promotion and lead generation
- Establish clear objectives, KPIs, and success metrics for each event to ensure alignment with business goals and effective measurement of ROI
- Oversee the design and production of event materials, including signage, presentations, booths, and promotional items, ensuring consistency with brand guidelines
- Collaborate with internal and external teams to develop compelling content, programming and guidelines for events, including first-party and third-party events, roadshows, and field marketing events
- Build and nurture a community of brand advocates by identifying and engaging with key customers who can act as brand ambassadors
- Develop and manage a customer advocacy program, including customer testimonials, case studies, and video assets
- Organize and host customer-focused events, webinars, and user groups to foster community and deepen customer relationships
- Lead and mentor a high-performing brand marketing team, fostering a culture of creativity and innovation
- Provide strategic direction and guidance to team members, ensuring alignment with overall marketing goals
- Invest in the professional growth and development of team members
- Work closely with product, sales, and customer success teams to ensure brand consistency and alignment with business objectives
- Partner with executive leadership to communicate brand vision and strategy across the organization
- Engage with external partners, agencies, and vendors to enhance brand initiatives
- Establish key performance indicators (KPIs) to measure brand health and marketing effectiveness
- Continuously refine and improve branding strategies based on performance metrics and feedback
Our take
In the world of sales, relying on traditional methods like CRM notes for customer insights can be a time-consuming nightmare. Sales reps often spend hours sifting through data, yet crucial details get lost and decisions end up being based on guesswork. Recognizing this challenge, Gong founders saw the potential of AI to bridge the information gap.
Gong's innovative solution goes beyond simply recording customer interactions, it analyzes them as well. Gong identifies potential red flags and offers recommendations on the fly, helping reps navigate conversations toward successful closures.
With a proven track record and a global customer base that includes tech giants like LinkedIn, Slack, and Shopify, Gong is making its mark on the industry. The company is now focused on expanding its reach internationally and forging new partnerships, solidifying its position as a leader in AI-powered sales intelligence.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2021
$250m
SERIES E
Aug 2020
$200m
SERIES D
Total funding: $586m
Company benefits
- Mental health support resources
- Flexible wellness fund
- Work from home stipend
- Generous vacation days
- Quarterly recharge company shutdowns
- Parental leave
- Employee equity
- Retirement savings
- Commuter & parking benefits
- Training & development programs
- Employee resource groups
- Mentorship opportunities
Company HQ
The East Cut, San Francisco, CA
Leadership
Amit Bendov
(Co-Founder & CEO)Prior to co-founding Gong in 2015, Amit spent nearly 3 years as the CEO of SiSense and 5 years as CMO at Panaya.
Eilon Reshef
(Co-FOunder & CPO)Initially served as CTO at the company before transitioning into their current role. Co-founder and former VP of Webcollage (acquired by Answers in 2013).
Salary benchmarks
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