Performance Marketing Manager, eBay
Social
Leading online marketplace
Be an early applicant
Leading online marketplace
1001+ employees
Be an early applicant
1001+ employees
Company mission
To connect people and build communities to create economic opportunity for all.
Role
Who you are
- Expertise in Social Ads: Strong understanding of social media advertising platforms and purchase-optimized marketing
- Data Analysis: Proficient with Tableau, SQL, Excel, and able to derive insights from complex data
- Strategic Development: Experience in developing and implementing advertising strategies
- Bachelor’s degree in marketing, business, analytics, or a related field preferred
- 5-7 years of experience with performance marketing and e-commerce, particularly with large product catalogs and/or social channels
- Familiarity with advanced measurement techniques like incrementality testing or attribution testing
- Ability to work independently while maintaining collaborative relationships with a team
- Strong oral and written communication skills
- Flexibility to work with teams across different time zones
What the job involves
- We are seeking an experienced Performance Marketing Social Ads Specialist to shape and implement strategies for emerging social ads channels
- Their core responsibility will be to leverage large data sets to analyze and test opportunities, including testing image models and advanced catalog curation logic for dynamic product ads
- This role is crucial for developing efficient advertising strategies and advancing social media marketing efforts within eBay's Performance Marketing organization
- Develop strategies for emerging social ad channels, focusing on dynamic product ads
- Analyze large data sets to identify testing opportunities and enhance ad performance
- Implement and evaluate testing for image models and catalog curation logic
- Collaborate with cross-functional teams to identify partner integrations and data science support required for testing new channels
- Use advanced analytics to drive decision-making and optimize advertising approaches
- Regularly communicate results, trends, and opportunities to stakeholders
Our take
Founded in 1995 as an online auction platform primarily catering to collectibles, eBay quickly emerged as a pioneer in connecting buyers and sellers in the digital realm. This early success propelled eBay to become to globally recognized leader it is today.
In the present landscape, eBay competes with industry giants like Amazon within the C2C eCommerce sector. However, eBay distinguishes itself by fostering an environment where businesses can cultivate and promote their brands on the platform, offering a tailored, community-driven experience for both sellers and buyers. By championing small businesses, eBay attracts sellers and socially conscious consumers, positioning itself in stark contrast to Amazon's corporate image.
The rising consumer interest in sustainability has presented economic opportunities for eBay, particularly as younger demographics gravitate toward purchasing pre-owned items. in response, eBay has directed its marketing efforts toward Gen Z customers and formed partnerships with cultural phenomena like Love Island, further solidifying its appeal among contemporary audiences.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Comprehensive and competitive health and wellness program designed to meet your unique needs.
- We strive to provide programs that help support both mind and body, including quality healthcare insurance, wellness programs and preventative care.
- Stock Purchase Plans
- Retirement Savings and Pension Plans
- Stock Awards
- Life Insurance and Disability Benefits
- Credit Union Memberships
- Balancing work & life - eBay believes in providing you with the opportunity to be your best self in your professional and personal life. In addition to supporting flexible workstyles including hybrid and remote, eBay offers 4 weeks of paid sabbatical time for every 5 years of service
- Giving back to our community - We provide our employees around the globe with opportunities to have a positive impact on their local communities. Through the eBay Foundation, our company matches donations to eligible nonprofits up to $10,000 per employee per year. And our employee-led volunteer groups organize local giving and volunteering activities throughout the world
Company HQ
Greylands, San Jose, CA
Leadership
Jamie Iannone
(CEO, not founder)Studied at Princeton and Stanford University. Held executive roles at Walmart, Barnes & Noble, and The Children's Place, before becoming CEO of eBay in April 2020.
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