Senior Marketing Events Manager, GoFundMe

• 5–8 years of experience in event marketing or experiential marketing, with direct ownership of large-scale conference execution (500+ attendees, multi-day, multi-track)
• Proven ability to manage complex event logistics across a full conference footprint, including ancillary events, executive programs, and third-party activations
• Strong project management skills; able to run multiple workstreams simultaneously without losing detail or budget discipline
• Clear, proactive communicator who keeps stakeholders aligned and programs on track
• Experience managing vendor relationships and negotiating contracts
• Comfortable traveling up to 30% of the time
• Proficiency with Salesforce, Swoogo, ClickUp, or equivalent tools

Desirable

• GoFundMe is looking for a Senior Marketing Events Manager to join our Experiential Marketing team
• Reporting to the Senior Manager, Experiential Marketing, you will own the execution of Collaborative — our annual flagship customer conference — and partner closely with the broader events team to support delivery across field and brand events
• This is a senior execution role for someone who brings deep conference experience, strong operational judgment, and the ability to lead complex, multi-track programs with many moving parts
• Own end-to-end execution for Collaborative, including production, vendor management, run-of-show, ancillary programming, and on-site leadership
• Manage all logistics across the full conference footprint — general sessions, breakouts, customer dinners, receptions, executive programs, and other ancillary events tied to the conference
• Partner with Sales, Customer Success, and Marketing stakeholders to align on audience targeting, programming priorities, and post-event follow-up
• Maintain detailed project plans, timelines, and budgets; proactively flag risks and keep cross-functional workstreams on track
• Ensure consistent brand standards across all Collaborative touchpoints
• Partner with other events team members on execution across field marketing events, roundtables, partner activations, and brand programs
• Support logistics for sponsored third-party events, including booth setup, staffing, and promotional materials
• Localize event experiences to reflect audience needs and market context
• Track event performance against defined KPIs — including attendance, pipeline influence, and engagement metrics
• Compile post-event recaps and surface insights that inform future programming and budget decisions
• Manage vendor and venue relationships, including contract negotiation and day-of performance
• Build and maintain process documentation, project trackers, and cross-functional task lists that improve team efficiency and program scalability
• Mentor junior team members and contractors on execution standards and project management practices