Director of Product Marketing, Suno

• 10+ years in consumer product marketing, ideally with strong exposure to technology, music, or creative tools
• Proven track record owning GTM end-to-end for meaningful consumer launches from insight, through execution, and measurement
• Experience bringing mobile-centric consumer apps to market and growing stickiness / engagement over time
• Experience working closely with Product, UXR, and Growth in fast-paced, high-ambiguity environments
• Prior experience leading or influencing top-mid funnel (acquisition, onboarding, activation, early habit) for a consumer, UGC, or subscription product
• Exceptional storytelling and writing skills – able to turn complex product work into clear, compelling narratives, copy, and launch stories that resonate with new and casual users
• Analytical skills - comfortable setting success metrics, reading dashboards, and using data to refine strategy, journeys, and messaging
• Cross-functional leadership skills – able to align Product, Design, UXR, Growth, Brand, and Creator/Artist partners around a single story and integrated plan
• User-centric mindset – comfortable synthesizing UXR, data, and qualitative feedback into segment definitions, user journeys, and messaging
• Self-starter who is energized by ambiguity and can create structure where it doesn’t exist
• Bias towards shipping and iterating vs. waiting for the perfect information. Comfortable running experiments, learning fast and implementing change
• Team-first, low-ego mindset, happy to roll up sleeves on everything from strategy to copy

Desirable

• As Director of Product Marketing, you’ll lead the top to mid-funnel PMM lane
• You’ll define the strategy and execution for app downloads, account creation, onboarding, first song, and early repeat usage, partnering closely with Product, UXR, Growth, and Brand
• In the near term, you’ll be a player-coach – owning major launches and journey work yourself. Over time, you’ll help build and lead a small team focused on consumer experiences
• This role is ideal for a seasoned consumer PMM who knows how to ship meaningful GTM strategies, is excited to roll up their sleeves as well as eventually build out a team, and is comfortable with an ambiguous, rapidly-evolving scope of work
• Define and own the casual creator growth & experiences strategy (top–mid funnel), including how Suno moves a user from discovery, to signup, to first song and early repeat use
• Develop a clear POV on which problems to solve first for new and casual users and why, grounded in user insights and business impact
• Stand up a repeatable GTM and user journey framework for consumer-facing features including launch criteria, standard artifacts, shared success metrics, etc
• Lead GTM for key launches (eg. onboarding revamp, core experience improvements, referral and community initiatives. etc.)
• Build and execute a mobile-first strategy that drives app downloads, onboarding, and early engagement
• Work with UXR and Data to map and optimize the new-user journey for core casual creator segments. Identify the highest leverage touchpoints and ensure messaging is consistent across all
• Serve as a cross-functional leader and player-coach with Product, Design, UXR, Growth, and Brand. Work collaboratively with Head of PMM to shape the future org