Field Marketing Manager, Seso
$120-160k
+ Stock options
More information about location
Workforce platform focusing on the agricultural industry
Be an early applicant
Workforce platform focusing on the agricultural industry
101-200 employees
Be an early applicant
$120-160k
+ Stock options
More information about location
101-200 employees
Company mission
To build the premier platform for agribusiness to hire and manage their workforce and improve the lives of agricultural workers.
Role
Who you are
- You are a highly organized, creative, and results-driven Field Marketing Manager
- Industry Experience: 4+ years of proven experience managing trade shows, tech conferences, and customer events, preferably in a B2B industry
- Technical Proficiency: Expertise in marketing and sales tools like HubSpot, Salesforce, Google Suite, and event platforms such as Eventbrite
- Project Management: Strong ability to manage multiple initiatives simultaneously with exceptional attention to detail
- Collaboration: Excellent communication skills and experience working cross-functionally with internal and external partners
- Creativity: A knack for crafting engaging and memorable event experiences
- Problem-Solving: Ability to handle last-minute challenges effectively, even under tight deadlines
- Personal Traits: High energy, empathy, and a strong sense of accountability
What the job involves
- As our dedicated Field Marketing Manager, you will lead Seso’s field marketing program, overseeing the vision, strategy, and execution of event-related initiatives
- This strategic role is essential to enabling Sales and Marketing teams to operate with greater efficiency, impact, and scale, while driving measurable pipeline growth and brand amplification through events
- Reporting to the Head of Product Marketing and collaborating closely with Sales and Customer Success teams
- Partner with Marketing, Sales, and Customer Success teams to define event objectives, target audiences, and key messaging
- Develop and manage a comprehensive annual field marketing calendar, balancing hosted, sponsored, and attended events
- Research and recommend high-value event opportunities aligned with Seso’s target personas and industries
- Create innovative strategies to elevate Seso’s brand presence, including booth design, activations, ancillary events, and giveaways
- Oversee end-to-end logistics for trade shows, conferences, hosted events, and webinars, attending key events in person when needed
- Coordinate onsite staffing, booth setup, A/V requirements, collateral production, swag distribution, and lead capture strategies
- Liaise with vendors, venues, and partners to ensure flawless event execution
- Maintain a professional and impactful presence for Seso at all events, ensuring delivery of core messaging
- Collaborate with Sales to drive pre- and post-event outreach campaigns, maximizing attendance and follow-up effectiveness
- Track event ROI through metrics such as leads generated, opportunities influenced, and closed-won revenue
- Execute account-based marketing initiatives for key sales accounts, including personalized activities like lunch-and-learns, roundtables, sports outings, sales dinners, happy hours, and excursions to drive conversions
- Identify and recruit influential customers to act as advocates and strategic partners for Seso
- Design a quarterly engagement program with virtual feedback events
- Plan and execute an annual, premium in-person summit for executive members to discuss industry challenges and provide feedback on Seso’s roadmap
Our take
Sweeping changes to migration policy have created a dramatic labor shortage in the US agriculture industry. This has had significant knock-on effects on farmers, the communities they support, and the economy as a whole. Seso is setting out to help solve this problem with its innovative agricultural workforce platform.
Seso was founded by two former analysts who turned their expertise towards the underserved agricultural industry. Working to address labor shortages, Seso is streamlining the H-2A visa process for workers, giving farms access to a large network of legal migrant workers. The company is looking to develop and deploy more services for the workers themselves, as well as for their employers. This will create an impressively wide range of revenue lines for Seso moving forward.
With pressures on producers continuing to mount, demand for solutions like Seso's is likely to grow in the next decade. The company is well-positioned to take advantage of this trend, but it faces significant competition from larger H-2A worker program providers. As such, diversification will be key to Seso's continued survival.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2024
$26m
SERIES B
Apr 2022
$25m
SERIES A
Total funding: $55.5m
Company HQ
Central Waterfront, San Francisco, CA
Articles
Leadership
Michael Guirguis
(Co-Founder & CEO)Previously worked as a Senior Associate at McKinsey, and was VP of Operations at Yup.com. Is currently a Fellow at Stanford Law School CodeX.
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