Employer Brand Manager, Diageo
Europe, 12 Month FTC
+ annual bonus of circa 15% of your base salary (dependent on performance) and Share options
Alcoholic beverage company
Be an early applicant
Alcoholic beverage company
1001+ employees
Be an early applicant
+ annual bonus of circa 15% of your base salary (dependent on performance) and Share options
1001+ employees
Company mission
To be one of the best performing, most trusted and respected consumer products companies in the world.
Role
Who you are
- Experience in Employer Branding and/or Recruitment Marketing
- A track record in driving successful employer branding/marketing initiatives
- Ability to use metrics to demonstrate success in building /strengthening an employer branding proposition
- Strong ability to influence and align key decision makers
- Deep personal accountability for great performance
- Ability to juggle multiple competing priorities, while remaining composed, thorough and detail orientated
- Resourceful –able to think creatively and cost effectively
- Always on top of industry changes. Proactive, shapes the future - able to spot future trends and position Diageo to capitalise on these
- The ability to be agile and pivot at short notice
- Passionate, proactive, solution orientated, creative and able to think and learn quickly
- Great teammate and empower others
- Project management skills – ability to plan and manage your time effectively. You will have experience of working on multiple projects simultaneously
What the job involves
- Reporting to: Head of Talent Engagement Europe Markets
- This is a hands-on role reporting to the Head of Talent Engagement for the Europe Markets, working on key activities and campaigns to support the attraction of talent for Diageo
- You’ll love building relationships, working collaboratively, uncover challenges and useful insights that help you come up with creative solutions that innovate
- From channel strategy, content planning and creation, to devising communications and running campaigns, you’ll effortlessly manage employer brand activity that helps to build our employer brand and reputation with diverse audiences across our European markets
- You’ll understand the power of advocacy and storytelling, and your knowledge of the talent space and what candidates look for in employers, ensures you prioritize penetrating key candidate moments with the right content in the right format at the right moment, increasing conversion at every stage of quality diverse talent
- Lead and own the Employer Brand strategy across the Europe Markets, supporting local TE teams in attraction efforts by understanding hiring/business demands and local talent landscapes
- Run both tactical and strategic campaigns aimed at generating quality applications from a diverse range of candidates
- Create innovative campaign initiatives delivered across the right platforms to drive engagement and evolve our employer brand locally
- Build and run the partnerships and event strategy for the Europe Markets
- Unleashing your creativity and use global EB frameworks to instigate, create and run events, photo and video shoots
- Build and maintain relationships with internal partners including Global Employer Brand, HR, CR, and Inclusion& Diversity teams to gather internal resources to help build external narrative and align our global employer branding campaigns and activities to key communications initiatives and hiring needs across the business
- Support the implementation of the Global Employer Brand in the markets and ensure our brand toolkits are brought to life
- Partner with the global team to manage external local Marketing Design agency for initiatives
- Understand EVP – narrative and messaging pillars. Use this to optimize channel strategy and plan monthly content calendars which amplify our compelling story
Application process
- End Date: January 9, 2026
Salary benchmarks
Our take
Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.
As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.
Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.
During the early 2020s, Diageo also weathered an alcohol sales decline and has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2023
$8.8m
GRANT
Total funding: $8.8m
Company HQ
Park Royal, London, UK
Leadership
Debra Crew
(CEO)Currently a Board Member at Stanley Black & Decker, Inc. Previously Board Member at Mondelēz International, Newell Brands and previously a Board Member at Diageo before becoming its CEO.
Share this job
View 6 more jobs at Diageo