Product Marketing Manager, Northbeam
Marketing intelligence platform
Job no longer available
Marketing intelligence platform
21-100 employees
Job no longer available
21-100 employees
Company mission
The new standard for eCommerce intelligence.
Role
Who you are
- This role is ideal for someone passionate about empowering e-commerce brands with data-driven insights while scaling our industry-leading SaaS solution
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 5–10 years of experience in B2B SaaS marketing roles with a focus on customer-centric strategies and ecosystem development
- Strong understanding of SaaS metrics and experience driving product adoption through customer-focused initiatives
- Proven ability to create impactful go-to-market strategies that resonate with target audiences in e-commerce or adjacent industries
- Excellent communication skills with the ability to translate technical features into customer-centric benefits
- Familiarity with e-commerce brands' challenges in marketing measurement and attribution
Desirable
- Experience working in or building SaaS ecosystems through integrations, partnerships, or marketplaces
- Experience with AppCues (or similar)
- Expertise in leveraging CRM tools and analytics platforms to gather insights and inform strategy
What the job involves
- Northbeam is seeking a strategic and customer-focused Product Marketing Manager to join our rapidly growing team
- As part of Northbeam, you will play a pivotal role in driving product adoption and maximizing ecosystem-led growth for the world’s most advanced marketing intelligence platform
- You will be responsible for crafting compelling product narratives, enhancing customer engagement, and enhancing partnerships that expand the value of our ecosystem
- Enhance product adoption by analyzing usage patterns and identifying opportunities to improve the customer experience
- Design, test and iterate on in-product experiences that engage, educate, and delight users
- Collaborate with product, customer success and media strategy teams to ensure seamless onboarding and ongoing engagement that supports long-term retention
- Develop product positioning that highlights how Northbeam’s platform solves critical pain points for e-commerce brands, such as accurate attribution, understanding the customer journey, and improving profitability
- Inform messaging strategies tailored to different customer personas, emphasizing the platform’s ability to enable data-driven decision-making for profitable growth
- Lead go-to-market efforts for new features or product updates, ensuring alignment across sales, marketing, and product teams
- Design campaigns that spotlight customer success stories and measurable outcomes achieved using Northbeam’s platform
- Continuously gather feedback from customers and analyze their needs to inform product improvements and refine marketing strategies
- Act as the voice of the customer internally, ensuring their priorities are central to decision-making processes
- Identify integration opportunities that enhance Northbeam’s ability to unify e-commerce business data and deliver actionable insights
- Work closely with the Partnerships and product team to support building and nurturing tech partnerships and platform partnerships to expand Northbeam’s ecosystem
- Analyze key metrics such as Net Promoter Score (NPS), Product Engagement Score (PES), and retention rates to measure success
- Use insights from analytics tools to optimize campaigns and prioritize high-impact initiatives
Our take
Traditionally in-person stores used a plethora of consultants, accountants and agencies to seek improvements that would boost their bottom line. Now, in the age of internet-enabled commerce, data richness and a totally new customer acquisition landscape has made those services irrelevant.
Instead, startups like Northbeam have emerged to fulfil those roles for the modern age. In particular, Northbeam provides services for eCommerce intelligence. That means applying machine learning and first-party data to drive more efficient and scalable marketing strategies.
Northbeam received substantial funding in 2022 that is being used to expand its machine-learning capabilities, especially since the 2021 Apple iOS updates. These updates made it more difficult for brands to track consumer behavior across the internet and to accurately advertise to the users most likely to buy their products. Machine learning advances will undoubtedly help Northbeam get ahead of this curve.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Aug 2022
$15m
SERIES A
Total funding: $15m
Company HQ
SoMa, San Francisco, CA
Leadership
Austin Harrison
(CEO)Previously helped build the first audience panel for NetRatings which went public in 1999 and Nielsen acquired the last 40% in 2007 for $327M.
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