Influencer Marketing Manager, Zapier
$125.8k
Canada salary range: $125,800 - $188,600 (CAD) + Equity + Bonus
More information about location
Workflow automation service
Job no longer available
Workflow automation service
501-1000 employees
Job no longer available
$125.8k
Canada salary range: $125,800 - $188,600 (CAD) + Equity + Bonus
More information about location
501-1000 employees
Company mission
Zapier's mission is to Make Automation Work for Everyone!
Role
Who you are
- The ideal candidate would come with experience in influencer marketing and have a book of business
- You have 5+ years of experience in Influencer Marketing and/or Affiliate Program, demonstrating a track record of cross-functional collaboration to achieve team goals and KPIs
- You are skilled in building and expanding in-house influencer programs, including unpaid ambassadors and revenue-sharing models
- You have a background in leveraging automation and AI to optimize management processes effectively
- You excel in analytics, with a deep understanding of influencer social analytics for selecting and evaluating influencers to meet campaign objectives. You also understand the entire social marketing mix, including paid, organic, owned, and earned media
- You are adept at managing vendor relationships and budgets to ensure the efficient execution of influencer/affiliate programs. You enjoy project managing and collaboration with various internal teams
- You possess a strong sense of creativity and a keen eye for emerging social media trends
- You thrive on thinking outside the box and are passionate about unleashing creativity in influencer marketing strategies, constantly seeking innovative approaches to engage audiences and drive results
- You are an excellent communicator, with persuasive written and oral communication skills
What the job involves
- Zapier is seeking a dynamic Influencer Marketing Manager with a passion for cultivating brand awareness, boosting engagement, and driving revenue
- You will report to our Director of Performance Marketing
- This role involves building and maintaining relationships with influencers, sourcing talent, managing all seeding effort, and leading the affiliate program alongside the influencer team
- As the Influencer Marketing Manager, you should have a passion for influencer and affiliate culture, innovating new ideas, challenging assumptions, and balancing creativity with analytics
- You will help implement a global (US + International), cross-platform influencer marketing strategy, establishing and nurturing partnerships through organic and sponsored content
- You will lead day-to-day account management tasks, including client conversations, reviewing influencer trackers, reports, recaps, creative briefs, invoices, and budget management
- You will leverage storytelling to connect influencers with brand objectives and consumer needs, managing the development of influencer creative briefs
- You will own channel performance, representing your work to senior marketing leaders, driving the channel strategy, and owning the forecasting, roadmap, and goal-setting processes
- Stay abreast of social media trends and technologies, particularly those related to automation and AI, to keep Zapier at the forefront
Application process
- Deadline to Apply: 30 June 2024 at 06:00 BST
Our take
Even before remote working became the "in thing", freelancers, small business owners, and large organisations have found themselves needing more and more software platforms to serve their operational needs. As people used more software services, Zapier founders saw the need to connect the actions between these software and save everyone some time.
Zapier is the largest integration and automation tool for businesses. Since its founding, Zapier has grown its suite of automation offerings across almost every mainstream software service. The company is one of the most successful to come out of Y Combinator and has also been a pioneer of remote working.
Zapier has so far been able to capitalise heavily on its advantage as one of the first entrants and has had very little actual competition. Software services aren't going anywhere anytime soon, and organisations are only going to need more of them. This puts Zapier in a strong position for growth, but also opens up room for bolder companies to get in on the action. Companies like Airtable and Integromat are already preying on more niche segments of Zapier's market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2012
$1.3m
SEED
Sep 2012
$0.2m
SEED
Total funding: $1.5m
Company benefits
- Work from anywhere
- Bonus program
- Unlimited vacation policy
- Great healthcare + dental + vision coverage*
- Retirement plan with company match*
- Stock options for every Zapien**
- 2 annual company retreats to awesome places
- 14 weeks paid leave for new parents
- Home office setup stipend
- Professional development allowance
Additional info
- As a fully remote company with 800+ team members across 40+ states, 38 countries, and 18+ timezones, we’ve adopted a culture of asynchronous work. This work style allows teams to collaborate effectively across locations, time zones, skills, and each individual’s energy levels, and empowers employees to work in a setting that fits their needs. In practice, we live on Slack, with most conversations in public channels. It mimics the open-office feel and allows everyone to search the chat logs if they need to find something that happened when they weren’t around
Leadership
Wade Foster
(Co-Founder & CEO)Prior to co-founding Zapier, wasEmail Marketing Manager with Veterans United Home Loans, and Customer Development Lead at The Idea Works.
Bryan Helmig
(Co-Founder & CTO)Was previously Product Dev/Manager at Veterans United Home Loans.
Mike Knoop
(Co-Founder)Was CPO and Head of Labs at Zapier before becoming President. Previously was a Graduate Research at the University of Missouri.
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