Senior Manager Performance Marketing, Havenly
$110-120k
More information about location
Interior design platform
Be an early applicant
Interior design platform
201-500 employees
Be an early applicant
$110-120k
More information about location
201-500 employees
Company mission
To help people create and refine their little corner of the world.
Role
Who you are
- Our ideal candidate will take a highly analytical, holistic, and data-driven approach to the role
- 5-7+ years' experience in performance marketing role with a focus on digital channels, i.e. Google Ads and Facebook Ads (other PPC platform experience a plus)
- 2+ years’ experience managing a team of high-performing marketers
- Expert knowledge and understanding of paid media strategies, tactics, and tools preferably working on the brand side in a multi-channel ecommerce or retail environment
- Technical ROI tracking and reporting expertise e.g., Looker, Google Analytics, Google Ads, Meta/Pinterest platforms, Multi-Touch Attribution tools (Measured, Rockerbox)
- Experience working with MTA and media mix models and leveraging multiple data sources to inform channel- and campaign-level investments
- Ability to deliver clear, concise, and reliable reporting and presentations on all activities to key stakeholders
- Growth mindset with bold ideas and know-how to get things done
- A self-starting and ownership attitude to seize opportunities to make an impact
- Passion for working in a fast-paced multi-brand environment with a start-up mentality and a get-it-done attitude
- Passion for retail and the home furnishings and interior design space
- You believe the impossible is possible and will work hard, test, and try hard to make things happen
- You have a flexible attitude and doer mentality; the ability to execute while being solution-oriented
- You are a proactive self-starter, who is dedicated to their craft and committed to continued learning in this ever-evolving field
- You are a collaborator, who has strong communication and relationship-building skills
- You have confidence in analyzing and acting on marketing data
- You are highly organized with a data-driven sense of prioritization, with the ability to manage multiple projects at once
- You are a strategic risk-taker, and excited to evaluate new opportunities for growth
What the job involves
- Havenly is searching for a Senior Manager, Performance Marketing to manage the strategic planning, execution, and optimization of customer acquisition and retention campaigns across paid digital media for our portfolio of brands
- Reporting to our Director of Growth, our ideal candidate will bring deep expertise across a variety of digital channels, a passion for the performance marketing landscape, and an understanding of the intricacies and unique attributes of every step in the marketing funnel
- This is a high-impact opportunity to play a critical role in the growth of a family of home brands
- Manage the planning, execution, and tracking of paid channels (e.g., paid search, paid social, display) to drive performance
- Own testing, execution, and optimization of paid campaigns that drive brand awareness, customer acquisition and sale conversions
- Grow existing campaigns across paid channels, while launching net-new levers to continue improving performance and unlocking incremental growth
- Own testing roadmap and budgets across digital marketing channels
- Leverage analytical expertise and extensive consumer data sets to extract channel insights and transform them into actionable changes that will drive channel optimization and budget allocation
- Refine creative best practices and processes, working closely with Designers and broader Growth and Creative teams to build testing pipeline to continually improve paid campaign performance
- Own and deliver consistent channel-level reporting for distribution within the Growth team and broader organization; regularly share performance insights, learnings, and strategic go-forward recommendations
- Manage a team of 4 direct and indirect reports and retain and develop top talent
Application process
- Step 1: The introductory interview
- We want to learn about your career, what you're looking for in your next role, and why you're excited about Havenly. This is also a great time for you to ask questions and get to know us
- Step 2: The manager interview
- Next, you’ll speak with the hiring manager for the role. We’ll do a deep dive into the specifics of the job and the organization as a whole. Make sure to bring all of your nitty-gritty questions
- Step 3: The experiential interview
- Next, you get the opportunity to show off your skills and see what it's like to work in this role. This could mean a take home project, a case interview, or a live working session with your manager
- Step 4: The team interview
- Now is the time to meet some of the people that you'll be working with. This could be members of your own team, cross-functional team members, direct reports, or members of our executive team. Each person you meet will share their perspective on the company, our culture, and the specific role
- Step 5: The offer
- Yay, we made it! We’re likely crossing our fingers and toes that you’re as excited about us as we are about you. We’ll do our best to make this process quick, informative, and positive. Throughout the offer process, we’ll be available to chat and answer questions
Our take
Founded in 2014, Havenly has grown to be a major startup in the online interior design space. Its platform connects customers with professional interior designers and product purchase recommendations and, along with the sector at large, has seen a healthy upswing in recent years.
Though rivals like Modsy and Roomstyler make for tough competition, Havenly's professional consultations put them ahead of simple visualization services, and are attractive to customers looking for an affordable version of a previously hard-to-access personal service. Its launch of private label brand Cove Goods to the platform was also a smart one, as the marketing of featured pieces acts as an additional revenue stream.
The company's road has not been without its bumps - for example, it suffered a major data breach back in 2020. Despite this, its two-pronged approach to the interior design business could see Havenly win big over the coming years. Most lately, it has acquired direct-to-consumer home furnishings brands The Inside and Interior Define, as well as venturing into IRL services with the launch of “Havenly At Home”.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$28m
SERIES C
Oct 2019
$32m
SERIES C
Total funding: $85.9m
Company values
- Exhibit gumption - Meet every challenge with spirit and energy. Believe the impossible is possible. Draw the f*#$ing owl
- Overperform - Work hard. Move fast. Be scrappy
- Stay playful - No jerks, no whiners. Have fun and laugh. Maintain perspective
- Act like an owner - This is your company. Be accountable. Speak up. Act in the best interest of Havenly
Company HQ
River North Art District, Denver, CO
Articles
Leadership
Lee Mayer
(CEO)A Columbia and Harvard Business School graduate who started out in Strategic Development at Canon. They also worked at Bain & Company from 2009 to 2011.
Emily Motayed Lancaster
(Co-Founder)They have an MBA from the Wharton School and were Chief of Staff at Bread. They also co-founded Nurture&.
Salary benchmarks
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