Senior Manager Performance Marketing, Havenly Brands
$120-140k
More information about location
2-3 days a week in office
Interior design services
Job no longer available
Interior design services
201-500 employees
Job no longer available
$120-140k
More information about location
2-3 days a week in office
201-500 employees
Company mission
To open the door to better living and redefine how people shop for home.
Role
Who you are
- Our ideal candidate will take a highly analytical, holistic, and data-driven approach to the role
- 5-7+ years' experience in performance marketing role with a focus on digital channels, i.e. Google Ads and Facebook Ads (other PPC platform experience a plus)
- 2+ years’ experience managing a team of high-performing marketers
- Expert knowledge and understanding of paid media strategies, tactics, and tools preferably working on the brand side in a multi-channel ecommerce or retail environment
- Technical ROI tracking and reporting expertise e.g., Looker, Google Analytics, Google Ads, Meta/Pinterest platforms, Multi-Touch Attribution tools (Measured, Rockerbox)
- Experience working with MTA and media mix models and leveraging multiple data sources to inform channel- and campaign-level investments
- Ability to deliver clear, concise, and reliable reporting and presentations on all activities to key stakeholders
- Growth mindset with bold ideas and know-how to get things done
- A self-starting and ownership attitude to seize opportunities to make an impact
- Passion for working in a fast-paced multi-brand environment with a start-up mentality and a get-it-done attitude
- Passion for retail and the home furnishings and interior design space
- You believe the impossible is possible and will work hard, test, and try hard to make things happen
- You have a flexible attitude and doer mentality; the ability to execute while being solution-oriented
- You are a proactive self-starter, who is dedicated to their craft and committed to continued learning in this ever-evolving field
- You are a collaborator, who has strong communication and relationship-building skills
- You have confidence in analyzing and acting on marketing data
- You are highly organized with a data-driven sense of prioritization, with the ability to manage multiple projects at once
- You are a strategic risk-taker, and excited to evaluate new opportunities for growth
What the job involves
- Havenly is searching for a Senior Manager, Performance Marketing to manage the strategic planning, execution, and optimization of customer acquisition and retention campaigns across paid digital media for our portfolio of brands
- Reporting to our Director of Growth, our ideal candidate will bring deep expertise across a variety of digital channels, a passion for the performance marketing landscape, and an understanding of the intricacies and unique attributes of every step in the marketing funnel
- This is a high-impact opportunity to play a critical role in the growth of a family of home brands
- Manage the planning, execution, and tracking of paid channels (e.g., paid search, paid social, display) to drive performance
- Own testing, execution, and optimization of paid campaigns that drive brand awareness, customer acquisition and sale conversions
- Grow existing campaigns across paid channels, while launching net-new levers to continue improving performance and unlocking incremental growth
- Own testing roadmap and budgets across digital marketing channels
- Leverage analytical expertise and extensive consumer data sets to extract channel insights and transform them into actionable changes that will drive channel optimization and budget allocation
- Refine creative best practices and processes, working closely with Designers and broader Growth and Creative teams to build testing pipeline to continually improve paid campaign performance
- Own and deliver consistent channel-level reporting for distribution within the Growth team and broader organization; regularly share performance insights, learnings, and strategic go-forward recommendations
- Manage a team of 4 direct and indirect reports and retain and develop top talent
Application process
- Step 1: The introductory interview
- We want to learn about your career, what you're looking for in your next role, and why you're excited about Havenly. This is also a great time for you to ask questions and get to know us
- Step 2: The manager interview
- Next, you’ll speak with the hiring manager for the role. We’ll do a deep dive into the specifics of the job and the organization as a whole. Make sure to bring all of your nitty-gritty questions
- Step 3: The experiential interview
- Next, you get the opportunity to show off your skills and see what it's like to work in this role. This could mean a take home project, a case interview, or a live working session with your manager
- Step 4: The team interview
- Now is the time to meet some of the people that you'll be working with. This could be members of your own team, cross-functional team members, direct reports, or members of our executive team. Each person you meet will share their perspective on the company, our culture, and the specific role
- Step 5: The offer
- Yay, we made it! We’re likely crossing our fingers and toes that you’re as excited about us as we are about you. We’ll do our best to make this process quick, informative, and positive. Throughout the offer process, we’ll be available to chat and answer questions
Our take
Founded in 2014, Havenly Brands has grown to be a major player in the online interior design space. It operates the brands Havenly, Interior Define, Burrow, The Citizenry, The Inside and St. Frank - delivering ways for people to more easily make their spaces their own.
One of the ways it does this is by connecting consumers with professional interior designers and product purchase recommendations through the Havenly platform. These consultations put the company ahead of simple visualization services, by making what is typically an inaccessible service affordable to more people.
Along with the sector at large, Havenly Brands has seen a healthy upswing in recent years. As it continues to build out its family of brands, its unique approach to the interior design business could see it win big.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$28m
SERIES C
Oct 2019
$32m
SERIES C
Total funding: $85.9m
Company HQ
River North Art District, Denver, CO
Leadership
Lee (Motayed) Mayer
(Co-Founder & CEO)A Columbia and Harvard Business School graduate who started out in Strategic Development at Canon. They also worked at Bain & Company from 2009 to 2011.
Emily Motayed Lancaster
(Co-Founder)They have an MBA from the Wharton School and were Chief of Staff at Bread. They also co-founded Nurture& and Livi Beauty.
Salary benchmarks
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