Field Marketing Manager, Workstream
$110-170k
+ Equity package
4-5 days a week in office
Hourly worker recruitment platform
Be an early applicant
Hourly worker recruitment platform
201-500 employees
Be an early applicant
$110-170k
+ Equity package
4-5 days a week in office
201-500 employees
Company mission
To help businesses hire faster and smarter, so they can focus on supporting their team and serving their customers.
Role
Who you are
- If you’re passionate about building programs that convert, working in fast-paced environments, and being the face of the brand on the ground - we’d love to meet you
- 5+ years of experience in a field, events, or related marketing role, ideally in a B2B SMB market
- Proven success in building pipeline-driving marketing programs in partnership with sales
- Strong project management skills - you’re organized, detail-oriented, and thrive in fast-paced environments
- Experience in event planning and management, including budget management, speaker outreach, vendor relationships, and sponsorship negotiations
- Creative and resourceful mindset, with a love of testing new tactics and finding scrappy ways to stand out
- Strong relationship building and collaboration skills, working with both internal and external partners to execute campaigns
- Strong written and verbal communication skills, and comfortable with collaborating with executive stakeholders and external partners
- Comfortable with 30-40% travel for events and onsite activations
- Experience with marketing tools like HubSpot, Salesforce, and Asana
- Bonus: experience in HR tech or vertical SAAS
- Must be willing to report to the office up to 5x a week
What the job involves
- We are a team from UC Berkeley, Cornell, SJTU, Cambridge, NUS, with broad industry experiences from Tencent, Alibaba, Amazon, ByteDance, and more
- We are looking for an experienced and driven Field Marketing Manager to lead the charge on regional marketing efforts that drive pipeline and accelerate growth
- This is a unique opportunity for a marketer who thrives at the intersection of field marketing, growth experimentation, and event execution
- You’ll own end-to-end programs - from local industry events to out-of-home advertising and more - testing and scaling initiatives that directly impact revenue
- This role is highly cross-functional and will work closely with Sales, Demand Gen, Brand, Product Marketing, and Customer Success
- Own regional marketing strategy across key markets, partnering closely with Field Sales to understand local dynamics and drive territory-level pipeline
- Plan and execute events including intimate customer dinners, tradeshows, and user conferences, ensuring every detail is on-brand and ROI-positive
- Test and scale growth programs, including direct mail, customized digital campaigns, and in-person activations to increase reach and conversion
- Manage the event lifecycle from sourcing venues and vendors, to coordinating logistics, driving attendance, and measuring performance
- Work with the marketing team to develop multi-channel campaigns around field programs, including email, landing pages, paid social, and sales enablement to maximize impact
- Track and analyze campaign performance and pipeline influence, surfacing insights and optimizations to improve effectiveness
- Collaborate across teams including Sales, RevOps, Marketing, and Customer Success to ensure integrated planning and flawless execution
Our take
Recruiting new staff can be a time-consuming process for HR teams; requiring them to source, screen, and communicate with every potential candidate. Whilst the process has been made easier through online job boards, this has only led to larger pools of potential candidates, putting further pressure on the workload of recruiters.
Workstream provides an hourly worker recruitment platform, focused on automating digital communication and application management with candidates to reduce workloads for recruitment teams. The platform also allows users to post open roles to over 25,000 job boards at once, in addition to automating all paperwork workflows.
Whilst the prevalence of smart recruitment platforms will present difficult competition for Workstream, the company shows the potential to disrupt the market with its automated communication, paperwork, and mass job posting capabilities. It continues to launch new products and features - such as its multilingual and customizable AI chatbot - and has raised strong capital to support accelerated expansion and the broadening of product development.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Sep 2022
$60m
SERIES B
Aug 2021
$48m
SERIES B
Total funding: $118m
Company benefits
- Comprehensive medical, dental and vision plans
- Access to a generous number of fully-paid counseling sessions with licensed therapists every year
- Flexible PTO
- Paid parental leave
- Equity options
- Quarterly learning reimbursement that can be used toward continuing education, books, subscriptions and more
Company HQ
SoMa, San Francisco, CA
Leadership
Desmond Lim
(Co-Founder & CEO)Experience as Product Manager for WeChat. CEO and Co-founder of QuikForce from 2014 to 2016.
Max Wang
(Co-Founder & CTO)Experience as Software Engineer for Sinovation Ventures. Co-founder and CTO of VC.CN from 2011 to 2016.
Lei Xu
(Co-Founder)Worked on Revenue Acceleration and Software Engineering for Google from 2012 to 2015. Experience as Co-founder and CTO of Emote.
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