Director of Marketing Operations and Demand Generation, Calibrate
+ Equity
More information about location
Obesity and metabolic health treatment
Job no longer available
Obesity and metabolic health treatment
201-500 employees
Job no longer available
+ Equity
More information about location
201-500 employees
Company mission
To change the way the world treats weight.
Role
Who you are
- B2B experience is required
- 7 years of working experience in a managerial marketing position within a complex, fast-paced, and highly competitive environment
- Degree in a business related or technical field, for example, Marketing, Information Technology, Computer Science, Business Administration, or any other related field. The equivalent of this in working experience is also acceptable
- Advanced proficiency in both Hubspot and Salesforce with experience in multiple marketing platforms cross functionally for design, content, and web
- Proven and successful experience in project management and program improvement, having constructed plans that are demonstrable in understanding critical marketing paths and task dependencies
- Proven and successful experience leading marketing programs/campaigns from its conceptualization to the achievement of its objectives
- Experience not only in online marketing strategies but also in offline/traditional strategies
- Healthcare experience is a plus
- Ability to convey complex messages and concepts to an audience in a simple, clear, relatable, unambiguous, and convincing manner
- Excellent problem-solving skills, have strong business and budgeting acumen, and display calmness and composure under stress or uncertainty
What the job involves
- The Director of Marketing Operations will own the demand generation and marketing operations plan, strategically connecting the dots between programs and processes
- This role also manages the platforms utilized within marketing to build and execute campaigns
- Reporting to the Vice President of Marketing, the Director of Marketing understands best practices across the business-marketing industry and spearheads consistent updating of marketing operations programs and the marketing department processes as well
- This person defines and manages the marketing calendar, ensuring that it is always aligned with cross-functional efforts and the business’s overall goals and objectives
- Communication skills are a necessity for this position, both in verbal and written form
- The effectiveness and performance of the marketing operations department is highly dependent on the clarity of information and instructions conveyed by this person
- This role focuses on continuous efficiency and improvement, establishing streamlined processes and defined workflows
- Responsible for the definition, automation, and streamlining of marketing operation processes, transitioning them from mere marketing strategies into real marketing campaigns that drive demand
- Continuously improving tools that are necessary for the planning and execution of successful, broad, and highly targeted campaigns and adjusting future strategies based on the department’s past financial performance
- Lead marketing analytics by testing and evaluating marketing tactics and strategies in the acquisition of new consumers, for example through the setting up of A/B test programs. The role also conducts analyses while working with the business’s marketing analytics department in order to determine value of acquisition and program optimization efforts
- Collaborate with cross functional teams for the purpose of optimizing CRM systems, marketing technologies, meta-data management, website and online page improvements, direct mail production, etc
- Communicate and lead in collaborative settings and in the preparation of analysis reports for senior marketing operations management and stakeholders for decision-making purposes
Our take
Obesity affects four in ten Americans, but treatment has long been overlooked, often categorized as a lifestyle problem rather than a healthcare issue. Calibrate is changing that by offering a combination of cutting-edge medication and physiological training to help people make lasting changes to their weight.
The medications used by Calibrate, including GLP-1 drugs, have shown strong results in clinical trials. When combined with sustainable lifestyle changes, its program helps patients achieve lasting weight loss. However, while these medications show promise, long-term safety and effectiveness still require further study, especially since continued use is necessary to prevent weight regain.
Despite these concerns, Calibrate's approach has helped over 20,000 people, and many have sustained health improvements well beyond the first year. It has faced some challenges, including negative press and a round of layoffs, but with funding and positive attention around next-gen weight loss drugs, the company continues to be a leader in the field.
Steph
Company Specialist at Welcome to the Jungle
Insights
-23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2023
$29m
GROWTH EQUITY VC
Aug 2021
$100m
SERIES B
Total funding: $156.6m
Company benefits
- Generous paid time off, including an all-company holiday over Thanksgiving week
- Calibrate-funded health benefits (medical, dental, vision) - starting at zero cost to you
- One Medical membership and Teladoc virtual care
- Fertility, gynecology, and wellness services through Kindbody
- Therapy on your time with a free year of Talkspace membership
- Health advocacy and assistance services through Health Advocate
- Commuter benefits, ClassPass memberships, and gym memberships
- Remote team with a headquarters in NYC
- Competitive Paid Parental Leave for parents
Company HQ
Union Square, New York, NY
Leadership
Rob MacNaughton
(CEO)Joined Calibrate in January 2024 at CEO. Prior to that, they were the CEO of Curve Health. They also served as the CEO of NurseGrid and as a Senior Vice President and CPO at Cambia Health Solutions.
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