Senior Marketing Operations Manager, TravelPerk
+ Equity
3 days a week in office
Corporate travel platform
Open for applications
Corporate travel platform
1001+ employees
Open for applications
+ Equity
3 days a week in office
1001+ employees
Company mission
To connect people in real life in the most enjoyable and sustainable way possible.
Role
Who you are
- We are seeking a Senior Marketing Operations Manager to join our Growth Marketing team
- 5-7+ years in Marketing Operations or Marketing Automation, ideally in a global B2B tech environment
- Proven experience with marketing automation tools such as Marketo and Customer.io (preferred), Eloqua, Pardot, or HubSpot
- Advanced knowledge of CRM platforms (Salesforce preferred), with expertise in campaign execution, lead management, and reporting
- Familiarity with process-building tools like LeanData and similar platforms
- Strong technical acumen and hands-on experience troubleshooting integrated marketing and customer communication platforms
- Deep understanding of email and communication best practices, including compliance with GDPR, CASL, and CAN-SPAM
- Expertise in data analysis, visualization, and the ability to derive insights to inform strategy
- Experience running ABM campaigns is a big plus
- Bonus: Familiarity with HTML/CSS for email templates or landing pages
- Exceptional problem-solving and project management skills, with a balance of strategic vision and execution
- Highly collaborative, with the ability to influence and align cross-functional teams
- A growth mindset with the ability to prioritize and adapt in a fast-paced, results-driven environment
What the job involves
- Reporting to the Senior Director of Growth Marketing, you will play a critical role in managing our marketing technology stack and scaling operational processes to support lead generation and revenue growth
- This role involves managing others while also executing your own projects
- You will work cross-functionally with Sales and Product to ensure seamless operations and impactful outcomes across the prospect and customer journeys
- Own and optimize the performance of our marketing technology stack, including Marketo, Customer.io, LeanData, ensuring effective integration and alignment with business objectives
- Lead initiatives to scale marketing operations globally, driving improvements that enhance customer communications and pipeline growth
- Partner with RevOps and Customer teams to align operational strategies with organizational goals
- Oversee and support the execution of marketing campaigns in Marketo and Customer.io, ensuring campaigns are set up with accurate tracking, segmentation, and performance measurement
- Design and implement global nurture and communication programs, supporting both top-of-funnel lead conversion and customer engagement goals
- Collaborate with the Customer Marketing team to enable personalized, compliant, and impactful customer communications that drive upsell, cross-sell, and retention
- Ensure data accuracy and integrity across marketing and sales systems, troubleshooting routing errors and data discrepancies
- Maintain and improve the marketing attribution model to provide insights on campaign performance and ROI across the lead and customer journey
- Analyze campaign and lifecycle communication data, providing actionable insights to optimize strategy and execution
- Develop and document scalable processes for marketing automation, campaign management, and customer communications
- Ensure compliance with GDPR, CASL, and CAN-SPAM regulations across all marketing and customer communications
- Partner with teams to enable effective data flow and reporting between Marketo, Customer.io, Salesforce, and other integrated platforms
- Line manager of three team members, actively contributing to execution and serving as a resource for the team by fostering expertise in marketing operations through hands-on support and
- Partner with leadership to identify growth opportunities and lead initiatives to expand operational capabilities
Our take
Although business travellers are often at the forefront of driving company growth, booking travel is typically a logistical nightmare as corporate travel tools are underdeveloped and stuck way in the past. TravelPerk has built a platform free from micromanagement, creating an experience that puts business travellers first.
TravelPerk's number of active users has grown year on year. Further, as well as more customers using the platform, those on it are using it more regularly. This is a clear signal that TravelPerk has a product market fit and is in scaling mode. The company has more than 2,000 customers, including scaleups like Revolut, Farfetch and Beyond Meat.
According to TravelPerk, its unit economics are strong already, which puts it in a strong position to grow without diluting itself too much through investment. The company is still innovating and said it is planning to release more products that will give the business traveller more freedom and flexibility than ever before. Its new Edinburgh hub and partnership with fintech unicorn Pleo, TravelPerk is undoubtedly committing to a period of scaling. Exemplifying this is its Series D funding of $104 million awarded in January 2024, which will boost TravelPerk's AI and automation capabilities to aid its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
47% female employees
22% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2024
$104m
SERIES D
Jul 2023
$17.7m
GROWTH EQUITY VC
Total funding: $523.8m
Company benefits
- Stock options in the company
- Great healthcare benefits, including private healthcare and wellness programs
- Beautiful office with different spaces for every mood
- Fully stocked kitchen loaded with healthy food, snacks, and coffee
- Generous vacation time and flexible working hours
- The finest tech and anything else you need to do your best work
Company values
- We are owners
- Impact over effort
- A 7* experience
- We are a team
- Be a good person
Company HQ
El Parc i la Llacuna del Poblenou, Barcelona, Spain
Articles
Leadership
Avi Meir
(CEO)Founded Hotel Ninjas (hotel software) acquired 2 years later by Booking.com. Previously VP of budgetplaces.com (marketplace for hotels).
People progressing
Data Analytics Manager based in Barcelona
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at TravelPerk
Felicia Norman-Williams (VP People)
- We have created the Perk Promise: our commitment to ensuring our people live their best life, do their best work and fulfil their potential in a community where they feel like they belong. This forms part of our Belonging philosophy, centred on creating an inclusive workplace.
- Beyond nationality and gender, we embrace various forms of diversity. Our hiring processes and language are inclusive, encouraging all candidates to apply. We follow a meritocratic approach in rewarding the right behaviours and performance.
- In our Tech department, we're dedicated to supporting women in tech. We’ve launched the TravelPerk Academy in partnership with All Women, promoting equal opportunities. Our first graduates include five talented women who became our Software Engineers. We also have a 'Women in Builders' community, which provides a safe space for women in tech to learn and share together. We run workshops on product diversity, inclusion, and unconscious bias for the Builders team.
- Through these efforts, we cultivate a diverse, inclusive organisation where every individual can excel, contributing to our shared success
Share this job
View 55 more jobs at TravelPerk