Growth Marketing Manager, Apheris

• Bachelor’s or master’s degree in marketing, business, data science, or a related discipline
• 3–4 years of relevant experience in growth marketing, demand generation, or marketing operations within enterprise sales and/or life sciences specifically
• Proven ability to build and operate data-driven marketing systems matters more than seniority
• Experience designing and running account-based campaigns targeting pharma, biotech, or other scientific audiences
• Prior experience setting up AI-enabled growth workflows (e.g., enrichment agents, automated lead scoring) for enterprise B2B
• Proficiency in HubSpot, Google Ads, LinkedIn Campaign Manager, and automation tools (e.g., Zapier, Phantombuster, Apollo)
• Exceptional ownership mindset: you build systems, test hypotheses, and iterate based on data
• Strong analytical mindset: you work comfortably with dashboards, metrics, and experiment data
• Excellent written and verbal communication. English: C2 level; German optional
• This is a hands-on, system-building role for someone who thrives at the intersection of B2B top-of-funnel growth, automation, and scientific audiences
• To be considered for this role, you must have a demonstrable track record of setting up data-driven growth engines

Desirable

• We’re hiring an Enterprise Growth Marketing Manager to turn the momentum of our federated networks into scalable, data-driven growth
• This is a data-driven marketing role. You’ll design systems, run experiments, and help shape how the world’s top pharma companies discover Apheris
• You’ll create a data-driven, scalable growth engine — combining paid search, account-based outreach, CRM automation, and analytics to generate qualified leads and improve marketing performance
• You’ll work closely with the Brand and the Business Development teams to ensure that Apheris’ outreach, campaigns, and marketing systems run as a cohesive and measurable funnel from awareness to opportunity
• This way, you’ll bring our top of funnel to the next level
• Our focus is on a niche scientific audience at leading pharmaceutical and biotech companies
• Build and manage marketing operations across HubSpot, Google Ads, LinkedIn Ads, website analytics, and related tools
• Implement automation workflows and lead scoring for lifecycle and nurture campaigns
• Establish iterative learning cycles to inform budget allocation, channel mix, and content priorities
• Develop dashboards and reporting to track core marketing performance metrics (website traffic, paid spend, leads, campaign performance) on a regular cadence
• Design and execute highly targeted, account-based outreach campaigns for pharma and biotech organizations
• Combine paid campaigns, outbound sequences, and keyword-based targeting to reach senior stakeholders effectively and generate first meetings with qualified accounts
• Continuously test and optimize campaign messaging and performance
• Define and report on growth KPIs, identifying what works and what doesn’t
• Expand and evaluate paid and organic acquisition activities, including paid search, LinkedIn ads, SEO, and LLM-driven discovery
• Run structured A/B tests across channels to improve conversion rates and marketing ROI
• Enable leadership’s data-driven decision-making
• Partner with the Brand & Demand Generation Manager and our Product team to align messaging, ICPs, and marketing initiatives
• Support the Business Development team with campaign-driven leads, insights, and performance data
• Optional: Own the Apheris website, including technical setup, analytics and tracking, landing pages, experimentation, and conversion optimization