Product Marketing Director, Fieldguide
$180-215k
+ Equity + Bonus
Software for assurance & advisory firms
Open for applications
Software for assurance & advisory firms
21-100 employees
Open for applications
$180-215k
+ Equity + Bonus
21-100 employees
Company mission
Fieldguide's mission is to increase trust in commerce and capital markets.
Role
Who you are
- A Strategic Leader: 10+ years in B2B SaaS marketing, with 5+ years leading product marketing teams
- A Proven GTM Expert: Experience driving successful SaaS product launches and category creation
- An Executive-Level Partner: Strong track record of influencing senior leadership, Sales, and Product teams
- A Skilled Storyteller: Ability to simplify complex concepts into compelling narratives that resonate at every level
- A Market & Customer-Obsessed Thinker: Deep understanding of buyer personas, market trends, and competitive dynamics
- A Data-Driven Decision Maker: Comfort using insights and analytics to inform strategy and measure success
- An Operator & Builder: Ability to thrive in a high-growth, fast-paced environment, balancing strategic vision with hands-on execution
What the job involves
- The Director of Product Marketing at Fieldguide will lead and scale the product marketing function, owning the go-to-market strategy, positioning, and messaging for our AI-powered platform
- This strategic leadership role partners closely with Product, Sales, and Customer Success to drive market adoption, accelerate revenue growth, and establish Fieldguide as the category leader in audit and advisory technology
- The ideal candidate is a skilled storyteller, market strategist, and GTM expert with a proven track record of launching and scaling B2B SaaS products
- They will build and mentor a high-performing team, develop compelling narratives, and influence cross-functional stakeholders to ensure strong market differentiation and customer engagement
- Define the product marketing vision, strategy, and roadmap, aligning with company-wide objectives
- Build and scale the product marketing function, establishing best practices, processes, and frameworks that drive repeatable success
- Be the executive partner to Product, Sales, and CS, ensuring Fieldguide’s market positioning, GTM strategy, and customer insights are embedded across the company
- Lead the end-to-end GTM strategy for new product launches and feature releases, ensuring market impact and strong revenue contribution
- Drive category creation and leadership, ensuring Fieldguide is positioned as the go-to AI platform for audit and advisory
- Develop compelling positioning and messaging that differentiates Fieldguide and deeply resonates with our ICPs, from firm executives to practitioners
- Partner closely with Sales and CS leadership to define enablement programs that drive pipeline acceleration and expansion opportunities
- Support the creation of high-impact sales assets, narratives, and training materials that help our GTM teams win in the field
- Establish a customer intelligence engine, translating insights from clients, analysts, and competitive research into actionable strategies
- Develop a strong industry presence, acting as a spokesperson for Fieldguide through content, webinars, and analyst engagements
- Help guide the development of executive-level content, including thought leadership, whitepapers, and competitive intelligence
- Own the industry relations strategy, ensuring Fieldguide is well-positioned in industry reports, rankings, and events
- Hire, mentor, and grow a high-performing product marketing team (directly or via matrixed leadership)
- Act as a cross-functional leader, influencing teams across Fieldguide to ensure seamless alignment and execution of product marketing initiatives
- Partner with Demand Gen, Brand, and Comms to craft campaigns that fuel pipeline and market awareness
Our take
Fieldguide offers a cloud-native collaboration and automation platform for accounting and advisory practices. The idea is to make workflow and collaboration more streamlined, and automate parts of it altogether, for teams working on cybersecurity, risk, and ESG audits.
Fieldguide has launched with a focus on three high-demand and high-growth areas of business. With cybersecurity and ESG in particular seeing increased corporate investment, thanks to the steep costs of error or regulatory non-compliance, demand for tech that can help manage this influx of auditing work is likely to grow fast. Indeed, Fieldguide has received an impressive funding injection which will see the company looking to expand the kinds of audit their product applies to, as well as aggressively growing their team.
Fieldguide has already netted some key audit and advisory firms as clients and a substantial Series B funding round, suggesting that the young company is onto something good. Internal productivity tools are seeing a boom across multiple industries, with automation also seeing a significant uptake for enterprise businesses. If Fieldguide can successfully manage its scale-up, it could become an important software player.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
55% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2024
$30m
SERIES B
Mar 2022
$17m
SERIES A
Total funding: $47.2m
Company benefits
- Health
- Dental
- PTO
Company HQ
Eureka Valley, San Francisco, CA
Leadership
Chris Szymansky
(CTO)Previously co-founded live video streaming platform Vivo, before moving on to work in software development at Fireman Creative. Subsequently held various high level positions, including CTO at JazzHR, and VP of Engineering, Product, and Design at Atrium.
Jin Chang
(CEO)Originally a Management Consultant at EY, before co-founding blockchain aggregation API company, Bitbutter. Moved on to serve as Chief of Staff at Atrium.
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