Senior Director of Marketing, Chicory
$150-190k
+ Stock options
Grocery technology company
Be an early applicant
Grocery technology company
101-200 employees
Be an early applicant
$150-190k
+ Stock options
101-200 employees
Company mission
To challenge the business-as-usual mentality in the grocery industry.
Role
Who you are
- The ideal candidate will possess strong leadership skills, a deep understanding of the CPG landscape, experience in the ad tech sector, and a proven track record of successful marketing campaigns
- You have experience working in a fast-paced and entrepreneurial environment, a sense of ease working autonomously, and the ability to pivot as business needs evolve
- 7+ years of senior-level B2B marketing experience within digital media or CPG
- 5+ years of people management experience
- Strong planning, analytical, execution and communication skills (verbal, written, and editorial)
- Expertise in bringing team members together to advance retention and growth goals, and in helping cross-functional teams drive results through close collaboration
- Proven track record of developing and executing successful marketing strategies that drive growth and engagement
- Strong understanding of digital marketing tools and trends, and analytics
- Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate a team
- Experience working in a dynamic and entrepreneurial environment
- Ability to analyze data, extract insights, and translate them into actionable marketing strategies
What the job involves
- As our Senior Director of Marketing, reporting to our co-founder & CEO, you’ll lead our marketing efforts and drive growth for Chicory
- This role will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, generate demand, and support our sales initiatives
- Act as a member of the Senior Leadership Team (SLT); develop and implement comprehensive marketing strategies that align with company goals and increase brand awareness in the CPG space
- Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability
- Support sales-led initiatives, including presentation development and customer experiences, such as gifting campaigns and in-person entertainment
- Conduct market research and competitive analysis to identify trends and insights that inform marketing strategies and tactical initiatives
- Oversee brand positioning, messaging, and consistency across all marketing channels to establish Chicory as a thought leader in the CPG media industry
- Drive digital marketing efforts, including, content marketing, email campaigns, and social media strategies, to enhance online presence and customer engagement
- Build and manage relationships with key stakeholders, including the c-suite, customers, vendors, and strategic industry partners, to foster collaboration and drive business opportunities
- Oversee marketing budgets, ensuring effective allocation of resources and tracking return on investment for all marketing initiatives
- Define and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, adjusting strategies as needed for continuous improvement
- Build upon team and company culture and act as a champion of the Chicory Principles
Our take
Chicory recognizes the challenge consumers face in translating recipe inspiration into tangible purchases. This gap between culinary inspiration and the shopping experience presents a significant issue for both consumers and food industry brands. Positioned as the leading contextual commerce advertising platform, Chicory tackles this problem head-on by transforming recipe content into a commerce media experience.
The platform powers a vast network of recipe publishers and retailers enabling Consumer Packaged Goods (CPG) brands to connect with 123 million high-intent grocery shoppers monthly. With its contextual advertising and shoppable recipe solutions integrated across 5,200+ websites and food blogs, including popular platforms like the Food Network and Delish, Chicory guides shoppers seamlessly from inspiration to checkout, boosting production engagement for over 70 leading retailers.
Chicory's commitment to addressing the gap between culinary inspiration and commerce places it at the forefront of shaping the contextual commerce landscape. The company envisions a future where it continues to innovate and expand its influence. With a proven track record and a broad network, Chocry is well-positioned to redefine how consumers engage with recipes, make purchasing decisions, and enhance the overall food shopping experience in an evolving culinary landscape.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2019
$1m
LATE VC
Jan 2017
$1.3m
CONVERTIBLE
Total funding: $3.6m
Company benefits
- Flexible schedule
- Flexible time off policy
- 401k
- Virtual weekly team lunch (lunch club!)
- Company off-sites
- Company-sponsored wellness programs
- Annual learning & development stipend
- Comprehensive health benefits including health, dental, vision, FSA/HSA
- Collaborative atmosphere
- Chicofitness breaks
- Company retreats
- Monthly happy hours
- Located in the heart of New York City
Company HQ
Flatiron District, New York, NY
Leadership
Joey Petracca
(COO)Graduated from Colgate University in 2013, the same year Chicory was founded. Serves as a Business Mentor at Colgate University, providing mentorship to student entrepreneurs.
Yuni Sameshima
(CEO)Graduated from Colgate University in 2013 with a Bachelor of Arts in Molecular Biology and Economics.
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