Senior Product Marketing Manager, Clio

• You are a results-driven marketer who can craft and execute on customer-centric marketing strategies that drive product adoption, engagement, and utilisation. You have a deep understanding of customer pain points and needs and can communicate complex products in a compelling and impactful way
• You are a self-motivated problem solver with a high sense of ownership. You are a strategic thinker and you create marketing plans that are grounded in data. You are known for your strong communication and collaboration skills and are energised by working cross-functionally to bring projects to completion within the projected time frame
• You are seasoned. You have 5+ years of experience in product marketing
• You’re a storyteller. Whether you’re training an internal team on an upcoming release or crafting a go-to-market strategy, you use your strong writing skills to tell compelling stories that speak to your audience
• You have a data-first approach. You’re adept at using analytics platforms and insights to inform your recommendations and substantiate your approaches
• You’re a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approaches
• You’re intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes
• You are agile. You’re methodical in your approach to structuring work and prioritising as new opportunities arise
• You have a bias toward action. You’re energised by making things happen and getting things done
• You’re collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes
• You’re creative. You have a habit of thinking outside the box in your marketing approaches
• You’re a self-starter. You’re naturally curious, resourceful, and motivated to make things happen

Desirable

• We are currently seeking a Senior Product Marketing Manager to join our Product Marketing team in Dublin
• Rated a top place to work in product marketing by the Product Marketing Alliance, you’ll be part of a team that values excellence and initiative, loves testing, and cares about results
• As Senior Product Marketing Manager, your work will have an immediate and meaningful impact and you will be supported along your career journey to take chances and grow into the professional you desire to be
• The team operates like a startup within a larger company, which means we experiment and blaze the trail for Clio in new markets around the world
• Our work has an immediate and meaningful impact, and we have best-in class technology, large budgets, and an outstanding team to support us. You will be supported by a talented group of high-performing product marketers, seasoned in SaaS and driven by collective success based in NA
• With the support of a global family, you will set the bar for best-in-class marketing practices and use them to maintain our position as the leader in legal practice management in EMEA
• You lead the go-to-market (GTM) and product adoption efforts for your product portfolios. This includes positioning and messaging, new feature and product launches, internal team enablement, customer and prospect lifecycle initiatives, and other programs that help empower our customers to improve their operations
• Partnering with your product team counterparts to develop strategies that successfully bring new features and products to market
• Work closely with product marketing teams in North America to share best practice, key learnings and build the roadmap for EMEA
• Work with the marketing team to localise messaging and releases for EMEA markets
• Enabling sales, marketing, support, customer success, and other internal teams to tell a compelling story about our product benefits through positioning
• Creating stand-out product messaging, campaigns, and strategies that differentiate Clio in the marketplace Be the voice of our product and represent Clio as a product expert at industry events
• Building and executing tactical marketing plans that increase product and feature adoption for example card payments and support retention through cross sell opportunities
• Speaking to and with our customers to gain new perspective and feedback on our products
• Collaborating with customer insights, customer marketing, competitive intelligence, and other cross-functional teams to develop market research
• Building experiments, testing theories, and sharing learnings with cross-functional teams
• Using data, customer feedback, prospect understanding, and market/competitive intelligence to fuel the creation, testing, and implementation of initiatives for EMEA products
• Tracking and reporting on marketing performance and KPIs while maintaining intimate understanding of product-line performance metrics
• Engage with our customers to gain new perspective and feedback on our products and become the voice of the customer internally
• Own the competitor intelligence programme for EMEA