Data Scientist, Perplexity AI

• Have 4+ years of experience working as a data scientist or related role
• Have experience with the following areas: product marketing, paid acquisition, SEO, social and/or lifecycle marketing
• Are proficient in SQL and experienced with BI and visualization tools (e.g., Omni, Mode, Hex, Looker)
• Have experience designing, implementing, and analyzing A/B tests
• Take ownership and are a self-started who thrives with open-ended problems
• Have experience with data modeling (e.g., dbt, Airflow)

Desirable

• We are hiring for an experienced Data Scientist to accelerate our growth marketing efforts and help Perplexity expend its reach globally.
• You’ll work closely with our Growth, Marketing, Product, Enterprise and Partnership functions, using data-driven insights to optimize marketing strategies across paid acquisition, social media, brand initiatives, promotional campaigns, and consumer partnerships
• This role offers the chance to significantly influence how our marketing strategies evolve and scale in a dynamic startup environment
• Collaborate closely with Growth, Marketing, Product Marketing, and Enterprise Growth teams to provide data-driven insights and recommendations
• Analyze paid acquisition channels and campaigns performance, identifying opportunities for optimization and growth
• Conduct analysis on social media performance and marketing spend to maximize reach, engagement and effectiveness
• Lead lightweight user research and apply insights to refine market targeting and user segmentation strategies
• Design, implement, and interpret A/B tests to continuously enhance marketing performance and effectiveness
• Define, implement, and visualize key marketing metrics, creating dashboards to track and communicate marketing effectiveness and ROI
• Develop data models and pipelines to improve analytics efficiency and data accessibility