Product Marketing Manager, OpenTable
CA$110-135k
+ Annual cash bonus
Online restaurant reservation service
Open for applications
Online restaurant reservation service
1001+ employees
Open for applications
CA$110-135k
+ Annual cash bonus
1001+ employees
Company mission
To bring together people and the restaurants they love in the moments that matter.
Role
Who you are
- 5-6+ years relevant work experience in Product Marketing within a B2C context. Open to management consulting, with experience oriented towards marketing and/or B2C technology
- BA/BS degree required. MBA is a plus
- Primary research skills, including qualitative and quantitative research design
- Strong data analysis skills; understanding of various statistical methods and ability to run statistical analyses like conjoint, max-diff, etc
- Thrives in a fast-paced, constantly evolving “get it done” environment
- Creative problem solver, with an entrepreneurial approach and high degree of ownership to deliver measurable results
- Proven track record of leading strategic, cross-functional projects, programs and go-to-markets
- Proven success collaborating with cross-functional teams and building consensus among multiple partners at all levels
- Experience driving research and audience insights and developing recommendations for new opportunities
- Excellent verbal and written communication skills, with experience messaging to a variety of internal and external audiences
- Outstanding project management skills; results focused with superb execution and follow-through; highly detailed
- Experience in e-commerce is a plus
What the job involves
- OpenTable’s Restaurant Marketing team is looking for a Product Marketing Manager to drive innovation and growth for the most powerful platform in the restaurant industry
- In this role, you will own a product line, helping to drive business strategy, product roadmap and revenue growth in collaboration across product, design and sales
- You will bring products to market with strong positioning and messaging, and identify further areas of growth for your product domains
- You will work closely with our product, B2B marketing, sales and broader marketing teams to help grow our restaurant network and drive deeper engagement of our existing customer base of more than 50,000 restaurants
- We are looking for a product marketer with an entrepreneurial spirit to deepen and scale OpenTable’s ability to solve for short term and long term restaurant needs, while delivering continued excellence in our market research, positioning and go-to-market strategies
- You will be working in a highly collaborative, fast-paced environment on product planning, positioning, go-to-market and growth
- Help OpenTable grow and innovate by conducting research to explore and assess new customer opportunities, technologies, and markets
- Conduct 1P and 3P research to uncover industry and audience insights; partner closely with multiple functions to support data validation and insights by designing and implementing research studies, both quantitative and qualitative
- Leverage your strong storytelling skills to identify clear takeaways and influence a variety of teams’ roadmaps
- Develop strategy and lead execution of cross-functional go-to-market for new launches
- Partner with Product, Design and Marketing colleagues on driving cross-channel marketing efforts to meet the growth objectives associated with high impact product initiatives
- Collaborate across marketing to develop assets and campaigns to support product awareness, growth and engagement
- Enable field teams to sell and drive adoption of products and features, serving as their key product subject matter expert
- Define and measure product performance, making optimizations and recommendations to drive further growth
- Build positive relationships across the organization, with the ability to lead cross-functional team projects
- Present strategy and results of major company initiatives to senior-level business partners
Our take
OpenTable was one of the earliest innovators in the online reservation space, setting up shop in 1998 as a tool to enable restaurants to take bookings online. Rather than charging consumers for the service, OpenTable generates revenue via a monthly subscription and reservation fee from businesses.
Today, the platform is used by tens of thousands of restaurants around the world and seats over 1 billion diners per year. The company was acquired by Booking Holdings – the world's largest travel company – for $2.6 billion in 2014, and remains a subsidiary of the group to this day.
OpenTable is the dominant player in the restaurant reservation software category, with an impressive 45% market share, but does face increasing competition from platforms like Resy, Tock, TableAgent, and many more. Nonetheless, this market leader has garnered an impressive reputation, and there is nothing to say it won't hold on to the dominance it has earned into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2000
$36m
SERIES C
Jan 2000
$10m
SERIES B
Total funding: $48.2m
Company benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
Company HQ
Union Square, San Francisco, CA
Leadership
Debby Soo
(CEO, not founder)After graduating from Stanford with a liberal arts major, Debby started their career in investment banking. Thereafter they worked in Google’s Strategic Partnerships Group and then spent a decade at KAYAK, eventually becoming CCO.
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