Senior Integrated Media Associate, Nutrafol
$90-100k
+ Quarterly Bonus Program
Natural products to improve hair growth
Job no longer available
Natural products to improve hair growth
201-500 employees
Job no longer available
$90-100k
+ Quarterly Bonus Program
201-500 employees
Company mission
To help people grow into their best selves through whole-body health.
Role
Who you are
- You are data-driven, acquisition-centric, and creative
- You get excited about building testing plans (A/B testing), analyzing campaign performance, and working closely with different teams
- 3-5 years of relevant experience in an integrated media role within a brand or agency (linear tv/streaming/podcast/audio/display/ooh/native/online video); wellness and DTC experience preferred
- Experienced in performance marketing; brand awareness experience is a plus
- Hands-on experience managing and tracking budgets
- Proven track record of delivering measurable results in terms of performance and consideration metrics
- Able to work with and analyze large data sets quickly, accurately, and efficiently
- Ability to multitask and work efficiently in a fast-paced environment
- Strong organizational skills and ability to prioritize and meet deadlines
- Strong written, verbal communication, negotiation, and presentation skills
- Detail-oriented with strong analytical and problem solving skills
- Ability to prioritize and manage multiple tasks, adhere to tight deadlines, and unafraid to ask questions
What the job involves
- The Senior Associate, Integrated Media will contribute to Nutrafol’s growth by driving channel strategy, campaign management, and optimization, reporting, and analysis
- You will help oversee performance measurement and optimizations across multiple online and offline channels including but not limited to TV (linear and streaming), Audio (podcast and radio), Display, OOH, Native and Online Video
- In this role, you will develop and execute strategies that will help increase new customer acquisition and continuously optimize to achieve efficiencies
- This role will directly report into the Manager, Integrated Media and sit in a fast-paced, performance-driven entrepreneurial team, and have a high degree of ownership within the customer acquisition team
- Help strategize, develop, and execute various online and offline paid media channels (linear TV and streaming, podcast, radio, Display, OOH, Native, Online Video)to support evergreen and key tentpole campaigns
- Manage all aspects of campaign management, including day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and analysis
- Develop and execute against learning objectives to drive continuous performance improvements through testing and analysis
- Work closely with the brand team on ideating creative concepts aligned with consumer behavior, and campaign objectives, and reflective of the Nutrafol brand
- Work closely with the analytics team to understand the tangible and intangible impact of integrated media throughout the consumer journey
- Partner with other cross-discipline team members and media agencies, and maintain strong relationships
- Stay abreast of key industry trends and identify new opportunities, focusing on leveraging these insights to drive performance
Our take
Nutrafol develops and sells natural, drug-free oral supplements, serums, and treatment plans to support hair growth in men and women. The company, which has been around since 2014 and is endorsed by a number of medical professionals, is a leader in the natural hair growth supplement niche.
It’s easy to see why Nutrafol’s products would prove popular. Hair loss and thinning affects around 80% of men, and around half of women at some part of their lives. For many, the greatest impact is on self confidence, and inevitably mental wellbeing. The fact then, that so many mainstream hair loss treatments have side effects that also impair mental health, is far from ideal.
Existing investor Unilever acquired a majority stake in the company in 2022, which will vastly extend its reach across the globe. With the health & wellness supplements industry only becoming more accepted in the mainstream, and with Unilever’s backing, a period of significant growth could be in store for Nutrafol.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$35m
SERIES B
Total funding: $35m
Company benefits
- Fully remote work experience, including a one-time allowance for home office setup
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly work from home stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Virtual happy hours, yoga, and meditation sessions throughout the year
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
Company HQ
Midtown South, New York, NY
Leadership
Giorgos Tsetis C.E
(Chairman & Co-Founder)Certified engineer who ran GTS Consulting between 2008 and 2014, before launching Nutrafol in a bid to find a natural, side-effect-free hair thinning treatment.
Roland Peralta
(CIO, CPO & Co-Founder)Fashion & health entrepreneur who served as Chief Logistics Officer at Julien Farel Anti-Aging Haircare before co-founding Nutrafol.
Sophia Kogan, MD
(Chief Medical Officer & Co-Founder)Gained a medical degree from SUNY Downstate Medical Center, and completed a research fellowship in pediatric dermatology before co-founding Nutrafol.
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