Senior Event Marketing Manager, Workday
Adaptive Planning
Enterprise AI platform for managing HR and finance
Posted today
Enterprise AI platform for managing HR and finance
1001+ employees
Posted today
1001+ employees
Company mission
To leverage the power of AI to elevate humans and supercharge work, moving business forever forward.
Role
Who you are
- 7+ years of experience in B2B event marketing, field marketing, or experiential marketing
- Proven ownership of executive-level events and hospitality programs, including C-suite audiences
- Hands-on experience delivering large-scale trade shows and conferences (planning through on-site execution)
- Experience working in a matrixed, global organisation, partnering across regions and functions
- Strong project management skills with the ability to juggle multiple complex programs simultaneously
- Willingness to travel across EMEA frequently, as needed
- Experience in enterprise SaaS, technology, or professional services environments
- Proficiency in German or French is preferred
- Track record of partnering effectively with senior sales and executive stakeholders
- Strong commercial mindset—able to connect event strategy to pipeline, revenue, and account impact
- Comfortable managing six-figure+ budgets, agencies, and high-stakes vendors
- Exceptional attention to detail paired with strong strategic judgement
- Confident, polished communicator who can operate credibly with senior executives
- Experience supporting or working on Workday conferences or large global user events is a strong plus
- Familiarity with event measurement frameworks and CRM/marketing automation systems
What the job involves
- As Senior Event Marketing Manager for Adaptive Planning, you’ll own the strategy and execution of high-impact, executive-level events across EMEA for the Adaptive Planning Business unit
- These will range from intimate C-suite dinners and hospitality programs to flagship trade shows and Workday-led conferences
- This role sits at the intersection of brand, pipeline, and executive engagement, and is critical to how we show up with senior finance and business leaders across the region
- You’ll be responsible for designing experiences that feel thoughtful, premium, and commercially effective—events that senior executives actually want to attend and that sales and product leaders see as indispensable to revenue growth
- You’ll partner closely with regional sales leadership, product marketing, and corporate events teams, while navigating the complexity of a global brand with local nuance
- This is a hands-on, highly visible role for someone who combines flawless execution with strong strategic instincts, commercial acumen, and calm leadership under pressure
- Own the end-to-end strategy and execution of executive events, hospitality programs, trade shows, and Workday conferences across EMEA
- Design and deliver C-suite–caliber experiences (executive dinners, roundtables, private briefings, customer councils) that drive senior-level engagement and pipeline impact
- Lead planning and on-site execution for major industry trade shows and Workday flagship events, including sponsorship strategy, booth experience, session programming, and executive presence
- Partner closely with Sales, Product Marketing, Growth Marketing, and Customer Success to align events to our GTM priorities and target accounts
- Serve as a trusted partner to senior sales leaders, supporting executive meetings, customer engagements, and bespoke hospitality moments
- Manage budgets, vendors, agencies, and venues with precision—balancing premium experiences with disciplined ROI
- Own event measurement and reporting, including attendance quality, executive engagement, pipeline influence, and post-event outcomes
- Ensure events reflect Workday brand standards while tailoring experiences for local markets and cultural nuance
- Act as a calm, authoritative leader on-site—anticipating issues, solving in real time, and delivering consistently high-quality execution
Salary benchmarks
Our take
Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.
The company has also grown through acquisitions and partnerships to broaden its capabilities.. Most recently, in 2025 it purchases Sana, an AI-driven enterprise knowledge and learning platform, to create a "new front door for work". This acquisition allows Workday to integrate Sana's AI-powered search, agents, and learning capabilities with its own data and workflows, allowing employees to access information, automate tasks, and complete their day entirely within Workday.
Through a combination of strategic acquisitions and in-house development, WOrkday has built a comprehensive suite of HR, financial, and enterprise tools. By focusing on innovation and AI-driven workflows, the company continues to push productivity and decision-making for organizations worldwide. Building on this track record, Workday is very much positioned for even more growth, reinforcing its status as a leader in shaping the future of work.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2011
$85m
SERIES F
Apr 2009
$75m
SERIES E
Total funding: $215.3m
Company HQ
Pleasanton, CA
Leadership
Aneel Bhusri
(Co-Founder & Executive Chair)Annel began his career at Morgan Stanley as a Corporate Finance Analyst. He then spent nearly 6 years at PeopleSoft as a Senior VP before co-founding Workday in 2005, where he has served as the CEO ever since.
Carl Eschenbach
(CEO)Carl joined Workday in 2022 as Co-CEO, becoming CEO in 2024. He has also been a Partner at Sequoia Capital since 2016. Previously, he spent 14 years at VMware as President and COO and 3 years at Inktomi Corporation as the VP of North America Sales.
Peter Bailis
(CTO)Prior to joining Workday in 2025, People was a VP of Engineering at Google. He also previously founded Sisu Data, where he served as the CEO for over 5 years.
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