Senior Lifecycle Marketing Manager, Front
$166-185k
+ Equity
More information about location
2 days a week in office
Shared customer communication hub
Be an early applicant
Shared customer communication hub
201-500 employees
Be an early applicant
$166-185k
+ Equity
More information about location
2 days a week in office
201-500 employees
Company mission
To make work happier by powering better relationships at scale.
Role
Who you are
- 5+ years in B2B SaaS lifecycle/retention marketing with demonstrated impact on churn and expansion revenue
- Deep expertise with marketing automation (HubSpot, Outreach, Optimizely, or similar) and channel orchestration across email & in-app
- Comfortable leveraging AI tools to personalize at scale
- Analytical horsepower: comfortable with data analysis via BI tools and partnering with data science for predictive modeling
- Proven track record designing and running experiments that deliver measurable results
- Strong cross-functional leadership collaborating with Product, PMM, CS, Sales, and RevOps
- Exceptional written communication and storytelling skills; able to craft persona-based messaging that drives action
What the job involves
- The Lifecycle Marketing Lead is responsible for the strategy, execution, and continuous optimization of global lifecycle programs, from optimizing the new customer acquisition funnel through onboarding and adoption through renewal and expansion for and sales-assisted motions
- You will combine data, experimentation, and storytelling to:
- Diagnose the new customer prospect funnel and find opportunities to increase conversion rates and improve funnel velocity
- Diagnose churn drivers and design targeted win-back & retention plays
- Increase feature & add-on adoption for both new business and existing business by surfacing the right value propositions at the right time
- Unlock expansion revenue via upsell and cross-sell journeys tailored to account context
- Measure and communicate impact on pipeline, conversion rates, and win rates on the new customer side, and on the existing customer side, churn, NRR, feature engagement, and customer sentiment
- You'll partner with the Data Team to build dashboards and cohort models that reveal conversion patterns, churn patterns, health scores, and add-on propensity
- Conduct qualitative research (surveys, interviews, usage data deep-dives) to identify “moments of risk” In both the new customer acquisition funnel and existing customers approaching renewal
- Architect automated, omni-channel journeys that address risk signals and guide customers to value moments
- Own testing roadmap (A/B, multivariate, hold-outs) and launch experiments in HubSpot & Front’s internal tooling
- Build playbooks that promote premium add-ons and seat expansion based on behavioral triggers, persona, and ICP alignment
- Align with Sales & CS on integrated campaigns and enablement
- Define leading and lagging metrics (MQL/SQL SAO conversion rate, logo churn %, NRR, Expansion ARR, feature adoption, NPS)
- Iterate quickly to scale high-performing programs and sunset under-performers
Our take
When a business receives an email from a customer it can set off a chain of forwarded emails across the company, an inefficient process where information (and sales!) can easily get lost. Front exists to change this, consolidating all customer communications into a single shared inbox which can be accessed by teams of any size and completely eliminates the need for internal emails.
With more companies moving to remote working and eCommerce becoming the predominant form of conducting business, Front's product has been enthusiastically received by over 8,000 companies, including Mailchimp, Shopitfy and Convoy. However it is by no means alone in this space, with huge competitors such as Google and Microsoft providing communications solutions and other internal communications tools such as Slack gaining traction. Front may have an edge here though: its unified solution also provides automated workflows, ticketing and analytical tools that are either absent or less well integrated in competing offerings.
In 2022, Front raised investments in a Series D round and achieved unicorn status with a valuation of over $1 billion. It is moving to futher develop its product and increase its market share, hiring on new talent ahead of a possible IPO in the near future. Definitely watch this space!
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jun 2022
$65m
SERIES D
Jan 2020
$59m
SERIES C
Total funding: $203.5m
Company benefits
- Flexible PTO
- 401(K) plan
- Parental Leave
- Volunteer time off
- Commuter benefits
- Wellness benefits
- Work from home opportunities
- Health insurance
- Equity
- Mental health support
- Family planning support
Company HQ
SoMa, San Francisco, CA
Leadership
Laurent Perrin
(CTO)Former Hacker in Residence at eFounders. Former Technical Architect at FaberNovel and CTO at Radioline. MSc in Computer Science at Ecole Polytechnique.
Mathilde Collin
(CEO)Former Project Manager at Concord with MA in Entrepreneurship at HEC Paris.
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