Senior Enterprise Product Marketing Manager, Juniper Square
$140-170k
+ Bonus & equity
More information about location
Investment partnership platform
Be an early applicant
Investment partnership platform
501-1000 employees
Be an early applicant
$140-170k
+ Bonus & equity
More information about location
501-1000 employees
Company mission
To create new opportunities for private capital markets.
Role
Who you are
- The ideal candidate is highly motivated by revenue impact, thrives on cross-functional collaboration, and loves working hand-in-hand with Sales to move opportunities forward
- You must be passionate about understanding complex buying groups, shaping enterprise GTM strategies, and building differentiated messaging that speaks to each persona across the sales cycle
- 7+ years of experience in B2B product marketing or enterprise GTM strategy roles, ideally within SaaS or FinTech
- Deep understanding of complex enterprise sales cycles, with a strong bias toward supporting Sales and influencing deal outcomes
- Proven success developing persona-based messaging, positioning, and enablement materials that drive results
- Exceptional written and verbal communication skills—able to translate nuanced market insights into clear, compelling GTM artifacts
- Highly collaborative and low-ego operator who excels in cross-functional environments
- Experience in private markets (real estate, private equity, or alternative investments) is a strong plus
- Ability to thrive in a fast-paced, entrepreneurial environment with a focus on outcomes over activity
What the job involves
- We’re seeking a Senior Enterprise Product Marketing Manager to help Juniper Square deepen its penetration in the enterprise segment of the private markets
- This role is a critical strategic partner to Sales and Growth Marketing and will lead the development of our enterprise persona playbook, drive sales enablement efforts, and craft both vertical and persona-specific messaging and positioning that wins deals
- This role will report to the Head of Product Marketing and will be spiritually aligned with our Head of Growth Marketing—both roles are deeply embedded in Sales strategy and operate as trusted partners in driving pipeline and revenue
- Develop and maintain Juniper Square’s enterprise persona playbook, detailing buyer and influencer roles, priorities, objections, and content needs at every stage of the enterprise sales journey
- Conduct deep voice-of-customer research via customer interviews, win/loss analysis, and Sales feedback to continuously refine and enrich understanding of personas and enterprise use cases for our technology and services
- Build cross-functional alignment around personas by regularly disseminating actionable insights to Growth Marketing, Sales, and Product teams
- Work directly with Sales leadership and top enterprise sellers to co-create collateral for each stage of the enterprise buying process (e.g., executive briefs, ROI narratives, competitive battlecards, stakeholder-specific decks)
- Ensure Sales teams are armed with compelling, personalized messaging for each key persona (CFOs, COOs, Heads of Investor Relations, Tech stakeholders, etc.)
- Act as the internal expert on deal dynamics, playing an active role in shaping messaging and positioning strategies for high-stakes opportunities
- Develop persona-specific positioning and messaging frameworks that clearly differentiate Juniper Square’s value proposition for each enterprise stakeholder
- Ensure all outbound marketing efforts (from Growth Marketing to Customer Marketing) are grounded in strong, persona-relevant messaging
- Regularly assess and evolve positioning based on market feedback, competitive shifts, and product innovation
- Collaborate closely with the Sr. Director of Growth Marketing to align on enterprise campaign strategy and provide persona inputs that drive message-market fit
- Partner with Product to translate complex capabilities into clear, resonant value propositions for enterprise buyers
- Support Customer Marketing in leveraging customer stories that validate messaging with real-world proof
Our take
Juniper Square is an investment management solutions platform that aims to empower LPs (Limited Partners) and GPs (General Partners) to expand opportunities through partnerships and make the world of private equity more transparent, efficient, and accessible. With a suite of tools that focus on CRM, fundraising, investor reporting, and an investor portal, the company has modernised and streamlined private equity management for companies such as Beacon Capital Partners, Bell Partners, and Greystar.
Founded in 2014, Juniper Square were immediately in direct competition with analytical monolith Microsoft Excel, as well as popular equity management apps like Fundwave. However, the platform has exceeded expectations, in part because of its fluid and longer-term focused software solutions that have innovated what was previously archaic and error-ridden under Excel.
Serving almost 2000 GPs, Juniper Square supports tens of thousands of investment partnerships, covering hundreds of billions in LP capital. The company has raised substantial funding that will be used to fuel rapid growth, accelerate innovation, and expand its services.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Jun 2025
$130m
SERIES D
Feb 2023
$133m
LATE VC
Total funding: $371m
Company HQ
Chinatown, San Francisco, CA
Leadership
Alex Robinson
(Co-Founder & CEO)Previously founded GreenDoor where they served as the CEO. They also spent 5 years at Microsoft as Senior Product Manager and 3 years at New Energy Risk as the Founding VP of Business Development.
Yonas Fisseha
(Co-Founder & CTO)Previously the Principal Architect at Fanbase.com and the VP of Engineering at Huddler.com
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