Growth Marketing Associate, Yousign
Offers ESOP
Office located in Rue Royale, Paris
eSignature solution for SMBs
Be an early applicant
eSignature solution for SMBs
201-500 employees
Be an early applicant
Offers ESOP
Office located in Rue Royale, Paris
201-500 employees
Company mission
To become the European leader in electronic signatures by enabling freelancers and SMBs, to simplify their workflows.
Role
Who you are
- You have at least 1 year in a growth marketing, demand-generation or traffic management role
- You have already successfully managed one of the following paid acquisition channel Google ads, Bing ads or Facebook ads
- You are comfortable using marketing analytics and tracking tools (Google Analytics, Google Tag Manager, Segment, Hubspot, Salesforce)
- You are business oriented and you have an analytical mindset, you’re informed by data
- You are able to talk/write in English on a professional level
What the job involves
- As a Growth Marketing Associate (H/F/X), you will join the Growth team and be responsible for driving of Self Service Revenue and Pipeline through paid acquisition channel
- The Inbound team is responsible for increasing self serve revenue and Pipeline while maintaining a positive ROI on its action
- As such inbound team is a strategic and a transversal team that is at the center of Yousign’s growth
- You will contribute to all acquisition related actions to bring Yousign’s growth to the next level
- Under the supervision of our Lead Growth marketing manager, you will collaborate with the marketing, the Product and Design team to implement your strategies
- Plan and execute targeted campaigns across paid channels to drive new customer acquisition (particularly Google Ads, Bing Ads, Display ads, Youtube)
- Build and execute a robust testing and optimization framework to improve main KPIs regularly (number of signups, Cost of Signups, Free to paid conversion, MRR & ROI)
- Improve the conversion of marketing assets including the landing pages and website
- Report on your actions and propose data informed optimizations
- Collaborate with Product marketing, Product, Business Operations and Design to implement and measure your strategies
Application process
- First call with Florent, our Talent Acquisition Manager
- Interview with Pierre, Lead Growth Manager
- Case study with Sophie, Head of Growth and Io, Growth Manager
- Final offer
Our take
The global electronic signature market is projected to grow to over $35 billion by 2029. Well-known Adobe Sign and DocuSign have been in the game for a while, though YouSign has stepped onto the scene hoping to become the eSignature platform predominantly used by the European market.
The company has two signature products, a web app that is ready to use from anywhere and an API, which can be easily integrated into business softwares. The signatures are eIDAS-compliant and legally binding so clients can focus more on their productivity and teamwork and worry less about paperwork.
The company targets new customers rather than attempting to convert from competitors - SMBs are its target market, hoping to show newer businesses the need for and ease of electronic signatures. Acquiring $ 36.6 million in 2021 in a round of funding meant the company could scale its team and market share. In early 2022 YouSign bought Canyon, a documentation and workflow automation specialist. This means that YouSign is now propelling into a new dimension.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2021
$36.6m
SERIES A
May 2019
$2.1m
EARLY VC
Total funding: $42.4m
Company benefits
- Autonomy with a lot of support: develop your ideas, implement them and solve problems independently
- Opportunity to improve the sales-led motion in a SaaS company and an international environment
- Meal vouchers (Swile Card) for a healthy lunch every day :)
- Regular off-site and team-building exercises
- Hybrid working
Company HQ
Caen, France
Articles
Leadership
Luc Pallavidino
(Executive Chairman)Previously Engineer in Training at TBS Internet. Became CEO and Co-founded YouSign in 2011.
Salary benchmarks
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