Chief Marketing Officer, Blockstream
3 days a week in office (Menlo Park, CA)
Blockchain technology solutions
Open for applications
Blockchain technology solutions
21-100 employees
Open for applications
3 days a week in office (Menlo Park, CA)
21-100 employees
Company mission
Blockstream's mission is to create the financial infrastructure of the future.
Role
Who you are
- Location: Preferably Bay Area, hybrid; expected to work from our Menlo Park office 30% of the time
- Leadership: 10+ years of experience leading marketing teams at B2B2C technology, fintech, or blockchain companies
- Domain Expertise: Deep understanding of Bitcoin, Layer‑2 networks (e.g., Lightning), DeFi, and sidechains; ability to articulate protocol differentiation
- Strategic & Data-Driven: Experience with market segmentation, competitive mapping, product positioning, and M&A brand integration
- Demand Generation Expertise: Mastery of acquisition, lifecycle, funnel optimization, channel mix, and collaboration with performance teams
- Operational Excellence: Strong analytical skills in dashboards, CRM, and MarTech stack implementation
- Communications: Exceptional writing, public speaking, PR, and marketing agency oversight skills; experience collaborating with IR
- Organizational Leadership: Proven track record of building, mentoring, and scaling global teams in high-growth, geographically distributed environments
- Collaboration & Influence: Comfortable presenting to the Board, investors, and C‑suite; strong cross-functional collaboration. Experience with public companies is a big plus
- Education: MBA or equivalent advanced business degree (preferred)
What the job involves
- Develop a cohesive, multichannel marketing strategy that elevates Blockstream as the premier Bitcoin infrastructure provider for enterprises, governments, and consumers
- Conduct market intelligence, segmentation, and competitive analyses—tracking industry dynamics, incumbent players, emerging technology trends, and the regulatory landscape
- Refine brand messaging, tone, and positioning across diverse audiences: enterprise, developer, institutional, and retail
- Oversee acquisition, engagement, and retention across all three main lines of business: consumer, enterprise, and asset management
- Deploy high-performance campaigns across digital channels (Google, LinkedIn, X/Twitter, Reddit, TikTok), programmatic advertising, email, SEO/SEM, and events
- Advance content, community, and influencer programs tailored to blockchain and Bitcoin, with a focus on trust-building
- Lead post-acquisition marketing integration: rebranding, product messaging harmonization, and channel rationalization
- Develop coordinated cross-product launch and communication plans to capitalize on synergies
- Define KPIs such as share of voice, lead generation, CAC, LTV, activation rates, and retention
- Establish an advanced marketing tech stack (CRM, analytics, marketing automation), and build data-driven funnels and attribution reporting
- Guide A/B testing across campaigns, landing pages, onboarding flows, and in-app prompts
- Drive executive-level PR and media strategies, showcasing company wins, product launches, and the significance of our infrastructure (e.g., Liquid, Lightning)
- Position Blockstream leadership as influential voices in Bitcoin, policy circles, research forums, and developer conferences
- Oversee whitepapers, case studies, partner narratives, and speaking opportunities
- Build and lead a high-performing global marketing team spanning brand, digital, ABM, PR, product, partner, and content functions
- Collaborate closely with Product, Engineering, Sales, BizDev, and Finance to align go-to-market and corporate goals
- Serve as a mentor and culture carrier within Blockstream
Our take
Bitcoin’s blockchain shows great potential to form the future foundation of financial infrastructure. However, working in advanced areas such as Bitcoin mining, asset issuance, and the Lightning Network goes beyond the fundamental framework, and requires expensive assistance from blockchain engineers. Blockstream develops technology to make it easier for businesses and individuals to make use of the Bitcoin blockchain, opening it up to a wider range of users.
Blockstream's offerings include tech to help people utilize advanced technology within the Bitcoin blockchain, including microtransactions on the Lightning Network, enterprise-class Bitcoin miner hosting, and layer-2 digital asset issuance. The company also provides Blockstream Satellite, a technology that leverages satellites to stream blockchain transactions without the internet, preventing them from being disrupted by connection loss.
Whilst the technology Blockstream is facilitating access to already exists, the company has smartly recognized the inaccessibility of its advanced features, and found its niche in providing an easier way to work with the technology. Recently, the company raised significant investment that will enable it to expand its Bitcoin mining facilities - notably into Japan - amid increasing demand for large-scale hosting services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2024
$210m
CONVERTIBLE
Jan 2023
$125m
CONVERTIBLE
Total funding: $621m
Company benefits
- Health Insurance
- Flexible Spending Account (FSA)
- Occupational Accident Insurance
- Dental Insurance
- Health Savings Account (HSA)
- Supplemental Life Insurance
- Disability Insurance
- Vision Insurance
- Life Insurance
Company HQ
Saint-Laurent, Montreal, QC
Leadership
Erik Svenson
(President & Co-Founder)Experience as Vice President of AIG Investments. COO of Dan's Plan from 2010 to 2014.
Salary benchmarks
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