Senior Customer Marketing Manager, Loopio
CA$110.3-147k
Offers Equity
RFP software provider
Open for applications
RFP software provider
201-500 employees
Open for applications
CA$110.3-147k
Offers Equity
201-500 employees
Company mission
To empower clients to shine in every response.
Role
Who you are
- 5+ years of experience in customer marketing, lifecycle, retention, CRM, or demand generation roles, with a proven track record of success at scale in fast-paced environments
- Strong experience in B2B, driving measurable adoption, retention, and expansion revenue
- Strategic, customer-obsessed thinker with strong execution muscle, entrepreneurial mindset, and a passion for innovation and elevating the digital customer experience
- Deep expertise in designing and scaling multi-channel customer lifecycle programs, including triggered, promotional, and transactional campaigns
- Advanced understanding of customer lifecycle strategy, segmentation, messaging, and personalization at scale
- Highly analytical and data-driven, with experience leveraging marketing automation, CRM, analytics tools, and statistically sound A/B testing to inform strategy and execution
- Strong knowledge of email marketing best practices, including performance-focused copywriting, HTML, and design optimization
- Proven ability to partner effectively with Customer Success, Sales, Product, Brand, RevOps, and user research teams, confidently influencing without direct authority
- Experience supporting PLG or hybrid sales motions and working closely with CS and Sales on retention, renewal, and expansion initiatives
- Excellent communicator and storyteller who is highly organized, comfortable managing multiple initiatives
- Whether or not your experience ✅ checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team
What the job involves
- At Loopio, we’re obsessed with our customers, and we're hiring our first Customer Marketing Manager to build and scale a customer marketing function from scratch
- This is a highly visible, foundational role responsible for creating the strategy, programs, and operating model that will drive retention, product adoption, expansion, and customer advocacy across Loopio’s customer base
- This role is equal parts strategic builder and hands-on executor. If you’re someone who loves creating structure, and wants to leave a lasting impact on revenue, customer experience, and brand credibility, this role is for you!
- Note: This is an existing vacancy on the team
- Own and execute the end-to-end customer marketing strategy across onboarding, adoption, retention, expansion, and advocacy to drive customer value and revenue impact
- Design onboarding and post-onboarding lifecycle and nurture programs to accelerate time-to-value, including behaviour-based campaigns informed by usage data and customer health signals
- Drive feature adoption and ongoing product engagement in close partnership with Product and Product Marketing, supporting launches and roadmap priorities
- Lead customer communications and launch motions, ensuring clear, timely, and value-driven messaging across product updates, initiatives, and programs
- Partner with Customer Success and Sales to support renewals, upsell, and cross-sell motions, including targeted campaign plays for at-risk, stable, and growth accounts
- Develop customer proof, ROI storytelling, and expansion-facing enablement assets that support renewal and growth conversations
- Build and scale a comprehensive customer advocacy program, including case studies and customer stories, online reviews (e.g. G2, TrustRadius), customer references, and customer speakers for events and webinars
- Identify, cultivate, and activate customer champions across segments and industries in partnership with Customer Success and Brand
- Serve as the connective tissue between Marketing, Customer Success, Sales, Product, Brand, and RevOps, aligning on customer data, segmentation, health scoring, and success milestones
- Define, track, and optimize customer marketing KPIs and dashboards, measuring impact across retention, churn, net revenue retention (NRR), product adoption, expansion influence, and advocacy participation
Our take
Loopio provides RFP response software to companies in a variety of industries including healthcare, financial services and telecommunications. Its platform streamlines responses to proposal requests, requests for information and due diligence questionnaires, helping firms to improve sales efficiency and unlock growth opportunities.
The company boasts an impressive client list including DocuSign, PayPal and American Express. Loopio expects its client base to continue growing, bolstered by a 2023 independent study that shows that clients of the company can experience a three-year return on investment alongside almost $6 million in business benefits.
Loopio has used funding to accelerate product development and customer acquisition, as well as expand its team. It has also partnered with Door, a digital due diligence platform for asset management and research teams. This partnership exemplifies a mature caution in Loopio's expansion aims, helping them to keep in control of their growing business.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2021
$200m
GROWTH EQUITY VC
Feb 2018
$8.7m
SERIES A
Total funding: $208.7m
Company benefits
- Robust Health Benefits
- Extended Parental Leave
- Employee Stock Options
- Professional Mastery Budget
- Remote Work Subsidies
- Annual Company Retreat
- Generous Paid Time Off Program
- Team Socials
Company HQ
Downtown Yonge East, Toronto, ON
Leadership
Zak Hemraj
(Co-Founder & CEO)Prior to co-founding Loopio, Zak spent 8 years at Achievers, joining as a Software Developer before moving into the role of Sales Engineer an then Manager and Team Lead of Software Development.
Matt York
(Co-Founder & CTO)Matt previously worked as a VP of Engineering at Top Hat and as a Software Developer & Manager at Achievers.
Salary benchmarks
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