Director of Product Marketing, GitLab
$176.1-333.9k
Salary applicable to California, Colorado, Hawaii, New Jersey, New York, Washington, DC, Illinois, Minnesota, other locations may vary. Offers Equity Compensation & Employee Stock Purchase Plan
One DevOps platform
Be an early applicant
One DevOps platform
1001+ employees
Be an early applicant
$176.1-333.9k
Salary applicable to California, Colorado, Hawaii, New Jersey, New York, Washington, DC, Illinois, Minnesota, other locations may vary. Offers Equity Compensation & Employee Stock Purchase Plan
1001+ employees
Company mission
To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.
Role
Who you are
- 10+ years of experience including 5+ years managing product marketing teams
- Passion for influencing positive change and constant focus on putting your team first
- You share our values, and work in accordance with those values
- Experience in Product Marketing for high-tech, high-growth software companies
- Technical curiosity to translate orchestration capabilities into business value
- Business acumen to focus messaging and content to technical buyer and seller journeys
- Creativity to craft clear and compelling stories GitLab's product portfolio
- Partner directly with product and CTO teams on positioning against competing solutions
- Demonstrable skills in product positioning from past product launches
- Take leadership positions to positively influence product and growth initiatives
- Category positioning and messaging mastery with analyst relations experience
- Experience in communicating collaboration models and usage-based pricing concepts
- Exceptional presentation skills with examples of customer engagements
- Strong examples of negotiating skills and influencing product management roadmaps
- Excellent planning, organizational and initiative management skills
- Executive-level communication skills and drive consensus across cross-functional teams
- Excellence in supporting multiple global initiatives across sales and marketing
- Deep understanding of enterprise tech trends and digital transformation challenges
- Bachelor's degree or equivalent preferred
- Ability to use GitLab
What the job involves
- GitLab is looking for a Director of Product Marketing to drive organizational adoption of GitLab's solution through strategic positioning, messaging, and go-to-market execution at scale
- This leadership role will be pivotal to GitLab's partnership with software and IT engineering teams to adopt and successfully implement GitLab's solution. Success requires a relentless focus on measurable outcomes across the team, the ability to build and lead high-performing teams, and expertise in translating complex workflow capabilities into compelling value propositions for technology leaders across GitLab's customer base
- As the Director of Product Marketing, you will lead a global team of product marketers while operating as a strategic peer to senior Product Management and GTM leadership. Your primary responsibility will be to accelerate the time it takes to positively influence market opinions about GitLab's growing technology stack and long-term vision as an industry leader
- You'll be accountable for weekly reporting across your team's high priority initiatives, identifying systemic blockers to organizational adoption of latest product positioning and messaging, and executing enterprise-level initiatives that demonstrably increase the success of marketing and sales campaigns. This role reports to the Vice President of Product Marketing
- In Product Marketing, we work with new team members who exceed us in multiple dimensions - we value diversity in your approach to taking products to market and original thinking for new ideas. It's our goal as a team to provide you access to a fun, challenging, and inspirational work environment designed to contribute positively to your career growth
- Build and scale a world-class global product marketing organization through hiring, coaching, training, and establishing and reinforcing PMM excellence standards
- Define key success metrics as part of quarterly product marketing plans; focus on key goals, associated timelines and metrics with weekly reporting in order to transparently measure results and inform decision making
- Craft engaging audience-specific marketing assets and content, including solution briefs, web content, presentations, product briefs that can be utilized globally
- Define and evolve GitLab's positioning and messaging based on audience needs, orchestration capabilities, and competitive landscape. Value messaging should map across sales and marketing stages and highlight category benefits
- Use customer and competitive research to influence product strategy and drive effective messaging and amplify value propositions that differentiate GitLab in the marketplace
- Lead cross-team marketing activities and define key GTM efforts to ensure successful public launches for technology partnerships and product introductions
- Conduct TCO and ROI analysis, develop vertical/industry specific content to help customers prepare their business case for investing in GitLab's solution
- Partner with Sales leadership to develop game-changing enablement strategies, including enterprise sales plays and competitive positioning frameworks
- Establish expertise in buyer personas and technical decision-maker journeys to optimize both self-serve and sales-assisted experiences
- Support team in setting clear goals and key results, ensuring communication and visibility across the company with regular progress sharing
Our take
GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.
According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.
GitLab was in the right place to capitalize on the recent trend toward rapid digital transformation and remote working. This trend is expected to continue to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2019
$268m
SERIES E
Dec 2018
$20m
SERIES D
Total funding: $434.8m
Company benefits
- We offer benefits to manage your health, wealth, and well-being regardless of location
- Flexibility in schedule to be there for life’s important moments
- Equity compensation & Employee Stock Purchase Plan offered
- Generous Paid Time Off
Company HQ
Financial District, San Francisco, CA
Leadership
Sid Sijbrandij
(CEO)Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.
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