Global Marketing Director, Blockchain.com
+ Equity
Office located in Soho, London
Cryptocurrency exchange & financial services firm
Be an early applicant
Cryptocurrency exchange & financial services firm
501-1000 employees
Be an early applicant
+ Equity
Office located in Soho, London
501-1000 employees
Company mission
Blockchain.com's mission is to build the future of the financial system, and to change it for the better.
Role
Who you are
- This role is ideal for a strategic, hands-on marketing leader who thrives in a fast-paced environment
- 7-10+ years of marketing experience, ideally in a fintech, start up, or web3 company,
- 3+ years of people management experience
- Deep understanding of the crypto market
- Strong analytical skills and a data-driven mindset
- Experience with digital marketing tools (appsflyer, amplitude, iterable)
- A background in product marketing or working closely with product managers (preferred)
- Experience managing a globally distributed team (preferred)
- Experience with regulatory and compliance challenges (preferred)
What the job involves
- We are looking for a dynamic and strategic Global Director of Marketing to lead our marketing efforts at Blockchain’s London office
- As Director of Marketing, you will own and execute Blockchain’s brand and marketing strategy, ensuring alignment with our overarching marketing and communications vision
- Reporting to the President, you will collaborate closely with the executive leadership team to develop and implement a high-impact marketing strategy that enhances brand awareness, drives user acquisition, and fosters community engagement
- The successful candidate will leverage a diverse range of media and digital channels to elevate Blockchain.com’s industry presence, positioning us as a global leader in the space
- Define and execute a content and thought leadership strategy to position Blockchain.com as a trusted authority and educator in the cryptocurrency space
- Develop and optimize data-driven marketing campaigns to accelerate user acquisition, engagement, and monetization—fostering a culture of experimentation, A/B testing, and continuous iteration
- Collaborate cross-functionally with leaders from our retail, institutional, and B2B verticals to inform product development, identify product-market fit, and successfully launch new products, features, and token listings
- Lead brand strategy and communications, working closely with the comms team and external consultants to ensure a consistent, trust-building brand narrative across all channels
- Own and drive marketing performance, setting clear KPIs, measuring ROI, and ensuring efficient allocation of resources to maximize scalable, sustainable growth and impact
- Build, mentor, and scale a high-performing marketing team, spanning CRM, social media, content, product marketing, and other key disciplines
Salary benchmarks
Our take
Blockchain.com was founded in 2011 with the aim of making Bitcoin more compelling and efficient for consumers. It's now the world's leading provider of digital currency and distributed ledger software, with over 35 million users and $1 trillion in crypto transactions conducted on the platform.
Cryptocurrencies have become a fundamental part of both financial and cultural life. And yet, their world is often still murky and confusing to the uninitiated. Blockchain.com have been focused on bringing further exposure of digital assets to mainstream audiences. As part of this, the company partnered with the NFL team, Dallas Cowboys, which has bought with it branding, advertising, content and event opportunities.
The company has impressive funding at its back, that was raised in an otherwise turbulent time for venture capital markets. This stands to signify the attractiveness of the company to investors, which certainly bodes well for its future success.
Steph
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2023
$110m
SERIES E
Mar 2021
$300m
SERIES C
Total funding: $600m
Company benefits
- Meaningful Equity
- Crypto Bonus
- HealthCare
- Paid Family Leave
- Get the equipment you need
- Unlimited Vacation
- Remote-first
- Offsites
Company HQ
London, UK
Leadership
Peter Smith
(CEO)Peter is a 2016 World Economic Forum Technology Pioneer, and Director and Board Member at UK Finance.
Nicolas Cary
(President)Founder Commmissioner of the Blockchain Commission for Sustainable Development. Co-Founder & Chairman of the Board at skysthelimit.org.
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