AEO/SEO Lead, Clerk
+ Equity
More information about location
Identity tool for React applications
Be an early applicant
Identity tool for React applications
101-200 employees
Be an early applicant
+ Equity
More information about location
101-200 employees
Company mission
To solve user management so developers can stop re-inventing the wheel and focus on their core business.
Role
Who you are
- You have deep SEO expertise: 5+ years owning organic search strategy, with demonstrable results in technical or developer-focused products. You understand technical SEO fundamentals: site architecture, structured data, crawlability, and can execute indepdently
- You're ahead on AEO: You demonstrate an understanding of how LLMs source information and have opinions (backed by experimentation) on what makes content citable. You understand that this field is nascent and evolving rapidly
- You speak developer: You can read technical documentation, understand authentication concepts (OAuth, SSO, session management), and create content that earns credibility with a technical audience. Prior experience marketing to developers is strongly preferred
- You're analytically rigorous: You set hypotheses, design experiments, and make decisions based on data. You're comfortable working with imperfect metrics in an emerging space while building toward better instrumentation
- You own your time: You identify high-impact opportunities independently rather than waiting for direction. Clerk operates with significant autonomy, and you'll need to prioritize ruthlessly
- You balance precision with speed: Content fidelity is paramount with this audience. Any misstep significantly impacts our brand’s credibility. You must be able to balance moving quickly and iteratively, rather than over-planning
What the job involves
- As the AEO/SEO Lead, you will own Clerk's organic discoverability across both traditional search and the rapidly evolving landscape of LLMs
- Your mission is to ensure that when developers ask LLMs about authentication and user management, Clerk is cited accurately and frequently
- Identify content opportunities: Lead content research across SEO and AEO. Analyze keyword trends, monitor competitor coverage, track LLM citation patterns, and identify gaps where Clerk can establish or strengthen authority
- Create and ship content. Manage content generation using LLMs and by collaborating with technical team members. Scale distribution beyond clerk.com by building presence on high-authority developer platforms (Reddit, Medium, dev.to, GitHub, technical newsletters, community hubs) to increase domain authority and citation surface area
- Measure and report on performance. Define what success looks like for both AEO and SEO. Instrument metrics for AI visibility, including citation frequency, accuracy, and referral traffic from AI sources. Own channel analysis and reporting to keep the wider organization informed and to surface opportunities for optimization
- Own website discoverability. Ensure proper structure, functionality, and crawlability for both traditional search engines and LLMs. This includes technical SEO fundamentals as well as emerging best practices for schema markup, structured data, and content architecture that improve LLM citation rates
- Build the AEO playbook. Document frameworks for content structure, FAQ patterns, and comparison formats. Understand how models evaluate authority and technical depth, then translate that into actionable guidelines. Iterate based on observed model behavior and emerging research
- Bridge SEO and AEO. Traditional search still matters. Balance investments between Google/Bing visibility and the growing share of traffic originating from AI interfaces. Understand where these strategies overlap and where they diverge
Our take
Authentication is only part of the story when it comes to user management. Developers using API tools also face the complex UI and management issues of additional features like user sign-up, sign-in, and session management, to name a few. Clerk was founded to make this simpler, reducing hours of work to minutes using pre-built React components.
Clerk stands out in a market dominated by the likes of Auth0 and OneSpan with its focus on React rather than API. This taps into a growing number of developers working with Jamstack rather than trying to wrestle customers away from market incumbents - a smart move which has seen its userbase swell by five times, growing to over a million developers.
This rapid growth has attracted investors, and Clerk closed a Series B round in 2024. This funding is being used to expand the company's services into authorisation - determining a user's permissions as opposed to simply identifying them. As account security and management will continue to be a major focus for developers going forward, Clerk is well positioned to grow into a major player in this space, especially as it continues to expand its product range.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 7 rounds)
Oct 2025
$50m
SERIES C
Jan 2024
$30m
SERIES B
Total funding: $109m
Company benefits
- Stock option plan. We're all in this together!
- Gear of your choice for your home office
- Unlimited vacation policy - 25 days recommended per year plus national holidays in your country of residence. Take time when you need it
- Be part of a diverse, and exceptional team to build an impactful product for the modern web
Company HQ
Design District, San Francisco, CA
Leadership
Colin Sidoti
(Lead Clerk & Co-Founder)Previously a web developer with We-Care.com, who then moved into an independent consulting role before co-founding and serving as CTO at Harbor Inc.
Braden Sidoti
(CTO & Co-Founder)Has held various engineering and developer roles, including at Fuzz Productions, hostess.fm, and Inspirato.
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