Brand & Content Marketing Manager, UpKeep

• 5+ years in content marketing, brand, or digital marketing, with at least 2 years in B2B SaaS or a comparable enterprise software environment
• Demonstrated experience creating content that targets senior buyers: directors, VPs, or C-suite personas
• Experience planning and running webinar programs, including executive-level events
• Track record of growing organic traffic and building content programs from a strategy through to execution
• Demonstrated current use of AI tools in content production, research, or SEO workflows. Be ready to talk through how you use them and what the output difference looks like
• Strong editorial judgment with the ability to write and edit at a high standard across multiple formats and audience levels
• Deep understanding of content SEO, including keyword research, on-page optimization, and how content drives pipeline
• Comfortable with data: able to pull insights from analytics platforms, build a content performance report, and use data to make decisions
• Hands-on experience with CMS platforms, marketing automation, SEO tools, and AI writing and research tools. Active use of AI in your current workflow is required, not a plus
• Strong project management skills and a clear track record of shipping work on time across multiple concurrent priorities
• Ability to translate technical product capabilities into language that resonates with executive and operational audiences

Desirable

• UpKeep has strong roots with the practitioners and managers who run day-to-day maintenance operations
• The next phase of growth requires earning the attention and trust of the directors, VPs, and C-suite leaders who control budget, drive strategic decisions, and champion platforms across their organizations
• The Brand & Content Marketing Manager will lead that shift
• This role owns how UpKeep shows up across every owned channel: the website, content, social, video, and webinars
• The mandate is to build a brand that resonates with executive-level buyers without losing the credibility we’ve earned with the frontline audience who uses and advocates for the product every day
• This is a high-ownership role for someone who can think at the strategic level, write and create at a high standard, and build programs that scale
• Executive Audience Development:
• Build and execute a content strategy designed to reach and resonate with director, VP, and C-suite buyers in asset-intensive industries
• Develop thought leadership positioning for UpKeep that speaks to operational efficiency, capital planning, and digital transformation at the leadership level
• Create and run a webinar program targeting executive audiences: recruiting guest speakers, building co-branded content, and ensuring programs are tied to pipeline
• Work with the team to identify the right tone, formats, and channels that earn executive attention without alienating the practitioner base
• Website & Digital Experience:
• Own the end-to-end experience of upkeep.com, including site structure, messaging, navigation, UX, and design consistency
• Manage all product pages to clearly communicate value and differentiate UpKeep at both the operator and decision-maker level
• Content Strategy & Creation:
• Develop and execute a content roadmap spanning blog, customer stories, video, and branded design, using AI to accelerate research, briefing, and first-draft production
• Prioritize formats that build credibility with executive buyers: in-depth reports, benchmark data, executive interview series, and webinar recordings
• Use AI tools to accelerate content repurposing across channels, turning a single webinar or report into blog posts, social clips, email copy, and more without proportional increases in headcount
• Ensure all content reflects a consistent brand voice that works across the buying committee, from the technician to the CFO
• SEO & Organic Growth:
• Own UpKeep’s SEO strategy and execution: keyword targeting, on-page optimization, backlink development, and traffic performance reporting, leveraging AI tools to identify opportunities and automate analysis at scale
• Vet, select, and manage SEO vendors or agencies where relevant
• Tie SEO work to measurable outcomes including traffic growth, lead volume, and pipeline attribution
• Social & Brand:
• Maintain and evolve UpKeep’s presence on LinkedIn, YouTube, and emerging channels
• Build coordinated brand campaigns that connect across blog, social, video, and webinar programs
• Develop an executive social strategy, including content that supports UpKeep leaders building their own thought leadership presence
• Team & Cross-Functional Work:
• Define content workflows, publishing cadences, and internal review processes, building AI into production steps to increase team output without sacrificing quality
• Partner closely with Product Marketing on launches, campaigns, and positioning
• Work with Sales and Customer Success to source customer stories and identify executive reference opportunities
• Coordinate external partners (Web, SEO, designers, production vendors) to execute key programs
• How We Measure Success:
• Growth in executive-level engagement: webinar attendance, content downloads, and engagement from director+ personas
• Website traffic growth: organic sessions, returning visitors, and on-site conversion rates
• Content output and quality: publishing cadence, traffic per piece, backlinks earned. AI-assisted workflows are expected to meaningfully raise volume without adding headcount
• Webinar program performance: number of programs run per quarter, attendance, and pipeline influence
• Video metrics: YouTube growth, views, and engagement by content type
• SEO health: keyword rankings, organic visibility, and search-driven pipeline contribution
• Customer story output: number of published case studies and executive references per quarter