CRM Executive, Boden
+ Bonus
3+ days a week in office (North Acton, London)
Clothing for women and children
Be an early applicant
Clothing for women and children
501-1000 employees
Be an early applicant
+ Bonus
3+ days a week in office (North Acton, London)
501-1000 employees
Company mission
To create clothes that bring colour to our customers' wardrobes and fun to their lives.
Role
Who you are
- A minimum of 2 years’ experience in a similar CRM or marketing role, with exposure to multi-channel campaign execution
- A strong understanding of customer lifecycle marketing and retention strategies
- Highly organised with the ability to manage multiple priorities, delivering with accuracy and attention to detail
- Strong project management skills with a proactive and solutions-focused approach
- Excellent people skills and can influence at all levels with a positive attitude
- Excellent interpersonal and stakeholder management skills, with the ability to collaborate across teams and influence at all levels with a positive attitude
What the job involves
- The Senior CRM Executive is responsible for delivering data driven customer campaigns across multiple channels and markets. Working across direct marketing and the wider CRM function, this role will manage the day-to-day execution of campaigns with a customer-first mindset. This is a global role, responsible for the planning, briefing and execution of customer contact strategies across multiple audiences and both online and offline touchpoints
- The role partners closely with Brand, Analytics, external agencies and the wider CRM team to deliver campaigns in line with the trading calendar, while identifying opportunities to improve processes, enhance collaboration and drive performance
- Support the Print Marketing Manager in the day-to-day execution of customer-focused campaigns
- Work collaboratively across the CRM team, including retention and lifecycle functions, to ensure aligned and consistent customer communications
- Manage the briefing and delivery of direct marketing campaigns from initial concept and development through to execution
- Support campaign reporting and analysis, sharing actionable insights and learnings to optimise performance
- Develop and implement improved ways of working to strengthen operational rigour, documentation, knowledge sharing and stakeholder communication
- Maintain and update cross-channel documentation, ensuring all changes are clearly communicated to relevant internal and external stakeholders
- Work with the CRM team to enhance, develop and implement new retention programmes and customer lifecycle initiatives
Salary benchmarks
Our take
Initially set up as a mail order company in 1991, Boden has since become a major UK fashion brand specialising in quality clothing designed to stand the test of time. It has 1.8 million active customers worldwide and has attracted high-profile buyers, including Kate Middleton, Michelle Obama, and Holly Willoughby.
Previously relying on catalogue sales, they were unable to achieve the real-time responsiveness vital in today’s retail industry. As a result, in the past few years, Boden has heavily invested in modernising its IT systems and created a new way to capture data online. Having adapted to changing consumer behaviours, now 95% of its sales occur online, enabling it to compete with the growing number of e-commerce competitors like ME + EM and Mint Velvet.
This new digital approach has not been Boden's only success in recent years. Traditionally, many UK retailers have failed to gain a foothold in the US. However, the company’s quintessential British branding has successfully set it apart, leading to Boden’s US sales already overtaking those in the UK, and the business continues to grow faster there.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Company HQ
London, UK
Leadership
Johnnie Boden
(Creative Director)Johnnie started Boden in 1991 from their kitchen table with an eight-piece menswear collection, and has since expanded the company to the titan it is today.
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