Director of Product Marketing, TigerConnect
More information about location
Healthcare communication and collaboration suite
Open for applications
Healthcare communication and collaboration suite
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To provide a healthcare communication solution that radically improves the way care is delivered.
Role
Who you are
- 10-15 years in Enterprise B2B SaaS Product Marketing within the healthcare industry
- 8+ years of progressive team management experience, emphasizing leadership and cross-functional stakeholder engagement
- Growth-focused, with a business outcomes mindset—experience leading product, partner, and customer marketing within a consultative/solution-selling model
- Exceptional execution and prioritization skills, able to manage complex projects and deliver on key milestones while driving results across organizational boundaries
- Passion for engaging with customers—expert in market intelligence, with occasional travel to events and customers’ offices
- Data-driven insights and analytic skills—ability to make optimization decisions based on business, product, and customer data analysis
- Outstanding written and verbal communication skills to convey complex technology concepts in simple, intuitive terms
What the job involves
- We are seeking a transformational, seasoned Director, Product Marketing and storytelling leader to elevate and scale TigerConnect’s value across all go-to-market channels. You will drive the positioning and communication of our cloud-native Clinical Communication and Collaboration (CC&C) solutions, including our clinical communication platform, scheduling, alarm management, and patient engagement
- The Director of Product Marketing role is crucial to positioning TigerConnect’s commitment to enhancing patient, operational, and financial outcomes across a rapidly expanding portfolio and release cadence, covering all aspects from initial engagement to ongoing support. You will craft compelling narratives that address customer pain points and highlight our solutions' unique workflow-first ROI benefits, establishing TigerConnect as a leader in clinical communication and workflow innovations. Your expertise will make you the go-to authority on market trends, competitive dynamics, and best practices in clinical communication and collaboration solutions and strategies
- To be effective in this role, the Director of Product Marketing will possess the personal drive and enthusiasm to navigate a growing company in a complex healthcare marketplace. If you are known for bold, customer-centric innovation that leads to significant business results, we invite you to join our team! This is an incredible opportunity to drive one of TigerConnect’s top priorities
- Your mission will be to drive a cohesive strategy for TigerConnect’s GTM positioning with healthcare IT, operational, financial, and clinical audiences from practitioner levels to the C-suite. You will be responsible for overall product marketing direction and driving competitive distinction in the market. You will ultimately build and manage a high-performing team of product marketers, responsible for:
- Portfolio Strategy:
- Develop and execute a comprehensive product marketing strategy for TigerConnect’s entire product portfolio, aligning with the company's overall business objectives
- Define and communicate the value proposition of each product and its role in the broader platform ecosystem
- Influence the roadmap based on customer, market, and competitive insights; partner with Product Management to develop public-facing messaging on vision and roadmap
- Collaborate with Brand and Communications teams to translate product-centric value propositions into corporate and segment-based messaging
- Understand market trends, buyer requirements, buying behavior, and the partner ecosystem to identify market opportunities and customer demand for TigerConnect’s products
- Provide input on product priorities and goals to Product Management
- Release Marketing:
- Own release marketing from end to end—architecting a streamlined process, developing a strategy, and executing product launches and product-focused events to maximize market impact and adoption, analyzing launch performance for improvement opportunities
- Collaborate closely with the Product team to understand new features and updates, translating functional and technical value propositions into compelling marketing messages
- Manage the relationship with GTM Enablement, ensuring all go-to-market teams can confidently sell and support our products
- Oversee the release marketing budget
- Lead the development of enablement content and strategy, including case studies, videos, solution briefs, web content, presentations, data sheets, whitepapers, and sales playbooks for the GTM team
- Go-to-Market Strategy for New Products:
- Own the GTM strategy for new product lines, including ideal customer profiles, personas, buyer journey, messaging & positioning, use cases, competitive intelligence, win/loss reporting, and launch strategy
- Collaborate closely with Finance, Sales, and Product on pricing strategy
- Lead TigerConnect’s analyst relations strategy, nurturing relationships with key industry thought leaders, influencers, and strategic customers to enhance market awareness of TigerConnect
- Gather competitive intelligence on key competitors and develop differentiation materials for the field and external consumption
- Full-Funnel Marketing:
- Support full-funnel marketing initiatives as a subject matter expert for product lines, from awareness and acquisition to retention and advocacy
- Collaborate with demand generation, campaigns, brand, and partner marketing teams on initiatives and assets to drive revenue and adoption for our product lines
Our take
TigerConnect unifies the whole healthcare system under one platform, enabling users to connect to hospitals, healthcare providers, patients and their families within one easy to use, secure interface.
According to the Joint Commission Center for Transforming Healthcare, almost 80% of serious medical mistakes involve miscommunication between caregivers. TigerConnect effectively minimises errors in comms and the sharing of critical data between departments, meaning greater efficiency and quality of care.
As many healthcare organizations remain stuck in the technological dark ages, TigerConnect is leading the way in the digital transformation of clinical collaboration. This enables the company to play a key role in strengthening patient care, cutting costs and streamlining the workflows that keep people healthy.
Steph
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2020
$45m
SERIES D
Nov 2015
$50m
SERIES C
Total funding: $129.1m
Company benefits
- Prime office space in the major tech ecosystems of California - Silicon Beach and Silicon Valley - each complete with a loaded fridge and tons of other perks (think rock climbing wall, food trucks, yoga, happy hours & more)
- An opportunity to work closely with a proven executive team, board, and serial entrepreneurs
- A fun environment that embraces a “work hard-play hard” culture
- Nedical benefits
- 401K matching plan
Company HQ
Mid-City, Santa Monica, CA
Leadership
Brad Brooks
(Founder & CEO)Having started their career at Donaldson, Lufkin & Jenrette, they worked for over 6 years at DIC Entertainment as President. They served as MD of Imperial Capital for 4 years before founding TigerConnect in 2010 and Whisper in 2012.
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