Senior Event Marketing Manager, Boulevard
$83.6-120.9k
+ Equity. Salary dependent on location
More information about location
Business management platform for self-care businesses
Be an early applicant
Business management platform for self-care businesses
201-500 employees
Be an early applicant
$83.6-120.9k
+ Equity. Salary dependent on location
More information about location
201-500 employees
Company mission
To empower everyone to look and feel their best – one client, professional, appointment, and business at a time.
Role
Who you are
- 5–7 years of experience in B2B event or field marketing, ideally in SaaS, technology, and/or the self-care space
- Proven success owning and executing tradeshows, conferences, and sponsored events end to end, from strategy and execution through post-event reporting
- Demonstrated ability to drive measurable impact across pipeline, ROI, and account engagement
- Strong project management, organizational, and communication skills, with the ability to manage multiple events, vendors, and stakeholder relationships across all levels internally and externally
- Strong in-person presence and relationship-building skills, representing Boulevard confidently with customers, prospects, partners, and industry stakeholders
- Deep understanding of event logistics, booth execution, and on-site operations, paired with a high bar for brand and attendee experience
- Experience managing contract negotiation, budgets, vendors, and event operations efficiently
- Comfortable working in CRM, marketing, and analytics tools such as Salesforce, Asana, Sigma, or similar
- Creative and detail-oriented, with a calm, solutions-focused approach under pressure
- Comfortable working in a remote, fast-paced environment and traveling frequently (up to ~30%)
What the job involves
- As the Senior Event Marketing Manager, you’ll own the planning, execution, and performance of Boulevard’s industry conference and tradeshow presence. This isn’t just an event logistics role — it’s an opportunity to treat events as a full-funnel marketing channel that builds brand awareness, creates memorable experiences, drives pipeline, and strengthens our presence in the self-care industry
- You’ll bring both a sharp creative instinct for standout experiences and a data-driven mindset for measuring impact. You should care as much about how an event feels as the results it delivers
- You’ll lead Boulevard’s participation in industry tradeshows, conferences, and sponsored events from planning through execution, follow-up, and performance reporting, taking ownership of both the attendee experience and the business outcomes that follow
- This is a highly visible, relationship-driven role where you’ll build strong partnerships across internal teams and with event organizers, vendors, customers, prospects, and industry partners, while serving as a key ambassador for the Boulevard brand
- This is an individual contributor role- you will not directly manage a team, but will be expected to operate with high autonomy, sound judgment, and the ability to influence at all levels of the organization
- Lead the planning and execution of Boulevard’s industry tradeshow and conference program, bringing our brand to life through thoughtful, creative, and polished event experiences
- Treat events as a full-funnel marketing channel that drives brand awareness, engagement, pipeline, and customer connection
- Build and manage the event calendar, prioritizing opportunities based on audience fit, business impact, and market presence
- Manage event execution end to end, including sourcing, contracts, vendors, logistics, booth execution, staffing, and on-site operations
- Partner closely with Sales, SDRs, Marketing, and Marketing Operations on event goals, campaigns, lead follow-up, attribution, reporting, and performance tracking to ensure events translate into measurable business impact
- Collaborate with Sales and Lifecycle Marketing teams to develop pre- and post-event marketing campaigns that drive awareness, meetings, engagement, and conversion
- Collaborate cross-functionally on event messaging, collateral, demos, attendee experience, and creative event activations
- Build strong relationships with event organizers, vendors, partners, customers, and prospects while serving as a key face of Boulevard in the market
- Travel regularly to support on-site execution and ensure a seamless, high-quality attendee experience
- Manage event budgets and track performance insights that help improve future programs, processes, and results
Our take
Boulevard is a business management platform developed to help streamline the operations of appointment-based businesses, particularly spas and hairdressers. Boulevard addresses the challenges of spas and hairdressers by designing software that makes it easier to automate workflows, scheduling, and pricing, helping drive customers through their doors.
The global spa and salon market is projected to reach a market size exceeding $447 billion by 2032. Traditionally, appointment-based businesses have been heavily reliant on paperwork and receptionists, but Boulevard is looking to modernise the industry by helping drive efficiencies, profit, and a better customer experience.
Boulevard is one in a sea of companies offering software to digitise appointment-based businesses. However, the substantial funding it's raised across multiple rounds and a 500% increase inrevenue over three years demonstrates that it has maintained traction in the market as it grows. Its most recent investment is earmarked for growth in major self-care verticals and to fuel AI R&D. To bolster its offering in a competitive marketplace, Boulevard launched Boulevard Capital in 2024, a growth funding platform for businesses that use its booking software.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2025
$80m
SERIES D
Aug 2022
$70m
SERIES C
Total funding: $188m
Company benefits
- Premier Health Benefits - 100% coverage plan options from Blue Shield of CA, Beam, and VSP
- Flexible Vacation & PTO
- Quarterly Bonus - Get rewarded when we reach our revenue targets
- 401k Match
- Boulevard Bucks - Get $200 to experience a Boulevard partner or self-care provider every quarter
- $250 upon signing and $75 monthly for your home workspace
- Fully Remote
Company HQ
Central LA, Los Angeles, CA
Leadership
Matt Danna
(CEO)Started their career with 6 years in Product at DeviantArt, before working at Fullscreen as VP of Product. After brief Product Consultancy roles, they co-founded Boulevard as CEO in February 2016.
Sean Stavropoulos
(CTO)They studied at California Polytechnic before working as a Honeywell Aerospace Systems Engineer and in Engineering at Fullscreen for almost 3 years. They spent a year as a Startup Consultant before co-founding Boulevard with Matt.
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