Senior Manager of Demand Generation & Revenue Marketing, Riipen
CA$105-145k
OTE
CA$100-140k
BASE
US annual salary: $100,000 - $140,000. US OTE: $105,000 - $145,000 CAD
Experiential learning platform and marketplace
Be an early applicant
Experiential learning platform and marketplace
101-200 employees
Be an early applicant
CA$105-145k
OTE
CA$100-140k
BASE
US annual salary: $100,000 - $140,000. US OTE: $105,000 - $145,000 CAD
101-200 employees
Company mission
To help students of all backgrounds and geographies boost their skills, gain career clarity, network with potential employers, and find jobs they love.
Role
Who you are
- 7+ years of experience in B2B demand generation, revenue marketing, or growth marketing
- Demonstrated track record of generating qualified pipeline for enterprise sales teams
- Experience supporting account-based or named-account go-to-market motions
- Strong understanding of enterprise demand generation strategy, including campaigns that drive meetings with senior decision-makers
- Understanding of the higher education landscape in Canada and the United States, or the ability to rapidly develop expertise in institutional priorities and decision-making dynamics within higher education
- Strong analytical mindset with experience measuring pipeline creation, funnel conversion rates, and campaign ROI
- Experience collaborating closely with sales organizations in complex, multi-stakeholder enterprise deals
- Excellent writing and storytelling skills with the ability to adapt tone and format for senior academic audiences across channels
- Ability to move fluidly between strategy and execution, designing campaigns and producing the content and programs required to bring them to life
- Comfortable working with marketing technology including CRM and marketing automation platforms, with the ability to interpret performance data and connect marketing activity to pipeline outcomes
- Fluent with AI tools for content development, research, and workflow acceleration while maintaining strong editorial judgment and quality control
- We ask that if you feel like you don’t check all the boxes but have the potential to learn what you don’t know, that you still apply!
What the job involves
- We are growing our marketing team to deepen our reach with senior academic leadership and accelerate Riipen’s enterprise growth across higher education
- This role sits at the intersection of demand generation, content strategy, and revenue marketing, ensuring that Riipen’s thought leadership and marketing programs translate into measurable enterprise pipeline growth
- The person in this role will shape how provosts, deans, and other institutional decision-makers discover, understand, and engage with Riipen
- Through targeted campaigns, compelling thought leadership, and high-quality content across the buyer journey, you will build credibility with senior academic audiences and create the conditions for meaningful sales conversations with priority institutional accounts
- Working closely with sales, GTM leadership, and RevOps, you will design and execute demand generation programs aligned with Riipen’s named-account strategy
- This includes developing campaigns that convert engagement into qualified meetings, producing content that supports complex institutional buying decisions, and continuously optimizing programs based on performance data and pipeline outcomes
- This role owns the marketing programs that generate qualified conversations with priority institutional accounts and contribute directly to Riipen’s enterprise pipeline
- Riipen is a mission-driven organization that moves quickly from ideas to execution
- The team values thoughtful experimentation, rapid iteration, and measurable impact
- The right person for this role is energized by building programs that influence institutional decision-making and help more students gain access to meaningful, career-building experiences
- This role is fully remote and open to candidates in Canada or the US
- Only candidates with demonstrated experience designing and executing marketing campaigns targeting post-secondary institutions in the US will be considered
- Demand Generation Strategy and Execution
- Design and execute multi-channel demand generation programs targeting senior academic leadership across Canada and the US, from strategy through execution through measurement, with the goal of creating qualified sales conversations with priority institutional accounts
- Develop and manage the editorial calendar, ensuring consistent output across content, email, social, webinars, events, and co-marketing with partners and consortia in the higher education space
- Build campaigns that convert target account engagement into meetings with economic buyers and institutional decision-makers
- Partner with sales leadership to align demand generation programs with priority accounts and active deal pursuits
- Analyze campaign performance and continuously optimize programs to improve engagement, meeting generation, and funnel conversion
- Capture insights from campaign results and feed them back into GTM strategy, positioning, and account prioritization
- Pipeline and Revenue Accountability
- Contribute to qualified pipeline generation across priority target accounts through campaign programs and content
- Design marketing initiatives that convert institutional engagement into qualified sales opportunities and RevOps
- Track and report on marketing-sourced and marketing-influenced pipeline in collaboration with GTM leadership
- Support sales leadership in progressing opportunities through the funnel with targeted campaigns and sales enablement assets
- Align marketing execution with named account strategies and ABM execution
- Content That Accelerates Enterprise Revenue
- Produce awareness-stage content including blog posts, LinkedIn articles, and social content that establishes Riipen’s point of view with senior academic leaders
- Develop consideration-stage assets such as research briefs, benchmark studies, and webinar content that help institutional leaders evaluate their options
- Create decision-stage content including case studies, ROI frameworks, institutional outcome stories, and executive briefs that support late-stage enterprise sales conversations
- Build sales enablement materials — persona-specific one-pagers, pitch deck content, outbound collateral, and competitive positioning — that equip the sales team for multi-stakeholder deals
- Contribute to Riipen’s LinkedIn presence: company page strategy, executive thought leadership support, and active engagement with the higher education community
- Translate market intelligence from sales conversations, advisory board sessions, and competitive monitoring into messaging updates and content priorities
- Contribute to the evolution of Riipen’s messaging architecture: narrative, value pillars, persona-specific messaging, and proof points
- Collaborate with Product to ensure messaging aligns with product strategy and buyer priorities
Application process
- Reporting To: Jessica McInnis, Senior Director, GTM Strategy & Solutions
- Application Received
- Screening Call with People and Culture Team
- 1st Interview
- 2nd Interview
- Final Interview
Our take
It’s a problem many graduates are painfully familiar with: you need experience to get a job, but you can’t land a job without experience. Riipen is a company helping to tackle this issue. Their platform offers post-secondary institutions the ability to connect their students to real-world problems and training, and to companies in search of new talent.
The company have helped over 100,000 students engage in applied learning, which historically might only have been accessed through an internship - typically freezing out students without the connections or resources to land one. So Riipen’s addressing inequality of opportunity in the post-secondary demographic, alongside streamlining the work of companies in sourcing talent.
With the economy still in recovery, and traditional ‘first job’ positions in certain industries curtailed, there’s an urgent need to reimagine what stepping onto the career ladder looks like. Riipen’s solution has been refined over the past several years, and is now well set to take advantage of this opportunity.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jan 2021
$1.5m
LATE VC
Dec 2019
$3.8m
EARLY VC
Total funding: $6m
Company benefits
- Enhanced health & dental benefits
- Generous time off
- Choose your work environment
- Paid parental leave
- Paid learning opportunities
Company HQ
Downtown Vancouver, Vancouver, BC
Leadership
Dave Savory
(Co-Founder & VP of Experiential Learning)Previously a Franchise Manager at College Pro Painters, before moving on to work in Sales and Business Development at Travergence Interactive, and then Softree Technical Systems.
Dana Stephenson
(Co-Founder & CEO)Previously held various managerial roles in recruitment, marketing, and business at The Acquisition Group Enterprises, Advanced Air Supply, and The Moore Law Group. Subsequently worked as a sales rep at Beldon Home Solutions.
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