Director of Marketing, EverCommerce
EverPro
+ Employee Stock Purchase Program
Integrated SaaS solutions
Be an early applicant
Integrated SaaS solutions
1001+ employees
Be an early applicant
+ Employee Stock Purchase Program
1001+ employees
Company mission
To transform commerce for the service economy.
Role
Who you are
- 10+ years of related industry experience – preferably with a product led growth motion and or SaaS organization
- 10+ years of successfully developing and managing senior-level relationships and teams
- 3+ years of experience in building and managing partnerships
- Full stack marketing experience and deep understanding of the customer lifecycle stages and strategies to drive growth via new customer acquisition, expansion and retention
- Demonstrable success in achieving pipeline and customer acquisition growth goals
- Excellent track record of driving highly creative marketing programs with measurable revenue growth in both sales led environment and product led growth structures
- Deep knowledge of demand generation mix including digital (paid and non-paid), email marketing, events, channel marketing, and webinars
- Standout communication skills with an extraordinary ability to collaborate constructively and cross-functionally
- Customer-focused mindset, driven to innovate, highly organized, detail-oriented, and capable of managing multiple projects while adhering to strict deadlines
- Excellent communication skills, ability to forge relationships with key stakeholders, and experience with performance marketing and partnership programs are a plus
- Knowledge of Marketo, Salesforce, and Asana is a plus
What the job involves
- We are looking for an experienced Director / Sr Director of Marketing to help drive incremental value for our marketing team in the Invoicing Solutions industry. In this role, you’ll provide the strategic vision and direction to build the go-to-market and marketing strategies for our largest product led growth solution
- Develop and implement cohesive go-to-market strategies that drive growth for our largest solution, Invoice Simple, in a product led growth environment
- Be accountable for customer acquisition, conversion rates, and revenue growth, not just top-of-funnel volume
- Identify and remove friction across the user journey to improve LTV and payback
- Define and execute the marketing PLG roadmap in partnership with Product and Data
- Drive marketing onboarding optimization, in-product conversion, pricing & packaging inputs, and lifecycle engagement
- Translate user behavior and product signals into growth opportunities
- Build and scale a rigorous experimentation culture (A/B testing, geo-testing, incrementality)
- Prioritize and execute high-impact tests across acquisition channels, onboarding, and in-product experiences
- Serve as team lead, directly supervising a team of talented, high-functioning managers and specialists across product marketing, acquisition, retention, lifecycle and partner management
- Lead a team dedicated to improving the customer experience from acquisition to retention
- Develop and lead lifecycle marketing strategy, including acquisition, engagement, and retention campaigns
- Partner with central services marketing teams to bring multi-faceted strategies and campaigns to life, leading with an integrating marketing approach
- Coordinate heavily with market leaders, growth and product leaders, and concisely analyze, report, and present performance and growth trends weekly, monthly, and quarterly
- Accountable for delivery of demand generation programs for both existing customers and prospects, including digital, email, cross-sell, partners, webinars, and events
- Measure and report on the effectiveness of all marketing programs and campaigns with the purpose of improving resource allocation, efficiency, and revenue generation
- Support the content and brand strategies with optimization of market messaging and positioning; work with the creative, demand generation, and communications teams to amplify thought leadership, perceived value, and awareness of our brand(s)
- Manage and allocate budget with a tight focus on product pipeline impact and in line with the financial year, quarter, and monthly allocations
Our take
Denver-based EverCommerce is a service commerce platform that offers vertically tailored SaaS solutions for more than half a million global service-based SMBs. Its goal is to accelerate digital transformation across various industries within the service economy, which has proved to have done when considering its recent growth in customers.
The company, which specialises in Home Services, Health Services and Fitness & Wellness Services, serves to accelerate growth, streamline operations and increase retention. By automating these processes, EverCommerce enables clients to focus on simply growing their businesses. Despite increased macroeconomic headwinds in recent years, affecting the marketing services solutions, the company still delivers double-digit growth and solid profitability.
In 2021, EverCommerce went public before acquiring DrChrono, and through this, both companies can share their commitment to helping SMEs thrive. In fact, EverCommerce has become somewhat of a behemoth in its industry, having acquired nearly 30 companies, with multiple in each year. This has enabled it to adopt a broad array of features to offer its growing customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2020
$20m
GROWTH EQUITY VC
Apr 2017
$12m
SERIES A
Total funding: $36.3m
Company benefits
- Flexibility to work where/how you want – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- Continued investment in your professional development through Udemy
- 401k with company match
- Flexible and generous paid time off
- Employee Stock Purchase Program
Company HQ
River North Art District, Denver, CO
Leadership
Matthew Feierstein
(President & COO)Former President at PaySimple. They were also the COO at Pronto.
Chris Alaimo
(CTO)They have extensive history as a VP of Engineering at various companies. Former CTO at PaySimple.
Eric Remer
(CEO)Co-founded I-Behavior, Conclave Group LLC and PaySimple.
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