Head of Brand & Marketing, Onefinestay
£60-70k
Travel as needed
Luxury vacation rental apartments & homes
Be an early applicant
Luxury vacation rental apartments & homes
101-200 employees
Be an early applicant
£60-70k
Travel as needed
101-200 employees
Company mission
To simplify the process of enjoying the finest homes and services across the globe for vacation-goers, and provide peace-of-mind, convenience, and flexibility to homeowners looking to make the best use of their homes.
Role
Who you are
- The role blends creative vision with data-driven decision-making, has a proven track record in leading & inspiring teams, and excels in cross-functional collaboration to build stakeholder engagement
- A natural storyteller with a passion for brand building and an eye for compelling content
- Proficient in marketing analytics tools, with a strong ability to interpret data and translate insights into strategy
- Strong organizational skills with a sharp eye for detail and the ability to manage own workload autonomously
- Clear and concise communicator, able to comfortably present to senior management
- Experience in setting KPIs, tracking performance, and driving continuous improvement
- Proven experience managing and inspiring diverse teams to deliver exceptional work
- Strong interpersonal skills with the ability to build relationships and foster collaboration across departments and with external partners
- Ability to juggle multiple priorities in a fast-paced, dynamic environment
- Experience in budget management - ability to estimate costs, help monitor the brand marketing budget, identify risks and opportunities
- 6+ years of experience in brand and marketing fields
- Autonomous and independent - always bringing potential solutions instead of problems
- A strong understanding of the luxury consumer - their expectations and needs
- Background in luxury hospitality preferable
- Potential to travel as needed
What the job involves
- In order to support, promote and elevate the onefinestay brand as part of Accor’s luxury brands portfolio, the Head of B&M is an experienced, dynamic and innovative marketeer, leading our content & social media initiatives
- Reporting to the Director of Brand & Marketing, this role is critical in shaping and elevating onefinestay’s brand presence globally
- This role is responsible for leading and developing all operational marketing activities and key brand initiatives, communicating a clear and consistent brand narrative, and creating guest stays that sit at the forefront of luxury hospitality
- Develop and execute cohesive marketing strategies to enhance brand awareness and engagement across all channels, including in-stay
- Be responsible for consistency in brand voice, messaging, and visual identity in all marketing materials and across all consumer touchpoints through the end-to-end journey
- Continuously develop brand guidelines and platform to position onefinestay at the forefront of luxury rentals, staying on top of the latest travel, marketing, and luxury trends to keep the brand relevant
- Own and lead the marketing team on the monthly Marketing & Communications plan, with responsibility for driving cross-functional team collaboration, ensuring forward-looking timelines for delivery, and high quality output
- Input to brand partnership opportunities, ensuring an authentic brand fit and creative outcomes that feed marketing channels
- Be up to date on competitor activities and strategies to keep onefinestay ahead of the competition
- Deliver a content strategy that aligns with our brand goals, and lead on the creation and distribution of compelling, on-brand content across digital platforms, including website, Journal, social media, and email marketing
- Oversee social media strategy and execution, driving engagement, follower growth, and community management
- Identify new content opportunities and trends to keep the brand at the forefront of innovation
- Manage agencies and freelancers where relevant
- Utilize data-driven insights to measure campaign effectiveness, optimize performance, and inform strategic decisions
- Regularly report on key metrics, identify concerns, and provide actionable recommendations to improve ROI and achieve business goals
- A solid understanding of our target audience, using these demographics to feed strategic decisions
- Lead, mentor, and develop a high-performing marketing team, fostering creativity and accountability
- Manage multiple projects simultaneously, ensuring timely delivery and alignment with overall brand objectives
- Collaborate with homeowner marketing and digital acquisition functions to support broader campaigns
- Collaborate cross-functionally with internal teams (e.g., Sales, Concierge, Operations, Product) to align marketing efforts with broader business goals and ensure stakeholder engagement in brand & marketing initiatives
Salary benchmarks
Our take
Short-term rental marketplaces such as Airbnb provide options for both low and high budgets, however, many luxury accommodations often lack an element of homeliness and feel clinical, and guests may not be provided with the business and travel essentials that they expect for the price tag.
Onefinestay offers luxury short and medium-term accommodation that adheres to strict selection procedures. Properties accepted by the startup must go above and beyond the traditional rental experience, providing services such as local-rate phones for business calls, laundry, and cleaning services, all within a homely and non-clinical environment. The company's concierge service also helps guests further personalise their stays with options such as personal chefs, private drivers, childcare, experiences, and more!
Onefinestay’s approach to luxury accommodation by providing transparency and unification when it comes to high-end stays is a smart move. With its growing collection of homes, villas, and chalets across the globe, the company is well set to see continued growth and success.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2015
$40m
SERIES D
Jun 2015
$25m
SERIES C
Total funding: $80.9m
Company HQ
Paddington, London, UK
Leadership
Ian Di Tullio, PhD
(Co-CEO, not founder)In addition to their role at the company, they are also the current CCO (Europe & North Africa) at Accor. Former VP of Global CRM, Loyalty, & Contact Centres at Qatar Airways.
Fabrice Carre
(Co-CEO, not founder)In addition to their role at the company, they are also the current CSO & Executive Committee Member at Accor, and Non-Executive Board Member at AccorInvest.
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