Field Marketing Manager, MURAL
International Markets
Digital workspace for visual collaboration
Open for applications
Digital workspace for visual collaboration
501-1000 employees
Open for applications
501-1000 employees
Company mission
To inspire and connect imagination workers globally by providing teams the means, the methods, and the freedom to innovate from anywhere.
Role
Who you are
- 5+ years in field marketing, regional marketing, or localized demand gen roles within B2B SaaS
- Experience operating across NAMER and EMEA, with an understanding of how cultural differences shape buying behavior
- A track record of staying close to customers and using those insights to shape marketing decisions
- Hands-on experience running events (field events, trade shows, customer meetups, partner events)
- Strong understanding of B2B SaaS selling motions and how marketing supports pipeline creation
- Experience using Salesforce (required) and familiarity with marketing attribution and reporting
- Ability to spot local trends, surface competitive insights, and adapt messaging for different regions
- Strong project management skills and comfort juggling multiple programs across markets
- Excellent communication skills and the ability to work cross-functionally with Revenue, Product, and Marketing
- Fluency in English; additional EMEA language skills are a plus
What the job involves
- You’ll shape how Mural shows up in key international markets by localizing our marketing, events, and demand generation efforts across EMEA and APAC. This role isn’t just about running events — it’s about understanding how buyers make decisions, staying close to the customer, and adapting our global strategy so it resonates culturally and commercially in each region
- You’ll partner closely with Revenue, Product Marketing, Demand Gen, Sales, CS, and our Partnerships & Events Director to build pipeline, capture competitive intelligence, and create local experiences that reflect how business is done in each market
- Localize global marketing and demand gen strategies for EMEA, with APAC to follow as the region grows
- Stay close to regional customers to understand buyer behavior, cultural nuances, and the realities of how deals get done
- Translate global campaigns, product messaging, content, and plays into market-specific versions that feel relevant and actionable
- Run field events and decide where global event strategies work locally — adapting formats, messaging, and targeting as needed
- Partner closely with internal stakeholders on event selection, planning, and execution, ensuring strong sales alignment and follow-through
- Identify cultural trends, business norms, and competitive signals to guide segmentation, positioning, and program decisions
- Provide regional competitive intelligence to Marketing, Product, and Revenue teams
- Manage messaging, logistics, and coordination with Sales for all regional field activities
- Support integrated campaigns and partner programs designed for priority markets
- Track performance, pipeline contribution, and regional ROI in Salesforce and other marketing systems
- Build repeatable processes that strengthen how we launch and execute programs in emerging international markets
- Travel up to 25% for regional events, customer engagement, partner meetings, and in-market insights
Our take
Mural is a virtual collaboration platform that caters both to the increasing demand for visual work methods and the shift towards remote working. Functioning more like a team- or business-wide whiteboard than a chat room, it is part of a developing trend away from single-channel platforms like Slack and towards a more integrated collaborative workspace.
Founded in 2011, Mural is an early entrant in an increasingly crowded field which includes rivals such as Gather and Tandem. However, it stands out with the flexibility of its approach to multi-functional virtual spaces and range of integrations. This has allowed it to gather a large customer base in a diverse range of companies including IBM, Autodesk and SAP.
The company boasts strong development, securing multiple funding rounds early in its journey that grew its valuation beyond $2 billion. It has since successfully found a more mature direction through leadership changes and a rebrand, continue its growth in a new phase for the company.
Steph
Company Specialist at Welcome to the Jungle
Insights
-25% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$50m
SERIES C
Aug 2020
$118m
SERIES B
Total funding: $216.8m
Company benefits
- Company equity
- Health insurance
- Fertility benefits
- MURALvida stipend
- Fully remote team
- Flexible time off
- Parental leave
- End of Year Closure
- Design thinking trainings
- MURAL free forever plan
Company HQ
Chinatown, San Francisco, CA
Leadership
Leigh-Margaret Stull
(CEO)Previously spent 13 years at CareerBuilder, in roles including CPO/CMO and COO. Former Innovation Advisor, Business Consultant and Change Management Leader.
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