Brand and Sales Marketing Manager, Parafin
$180-220k
+ Equity
Embedded financial services for SMBs
Job no longer available
Embedded financial services for SMBs
21-100 employees
Job no longer available
$180-220k
+ Equity
21-100 employees
Company mission
To democratize access to growth capital.
Role
Who you are
- 8+ years of experience in B2B marketing, with a focus on brand building and performance marketing
- Proven success in executing digital marketing campaigns and driving measurable business outcomes
- Strong ability to balance strategic thinking with hands-on execution
- Excellent communication and collaboration skills, with experience influencing cross-functional stakeholders
- Familiarity with marketing automation tools, CRM platforms, and performance analytics
- Experience in event marketing and external partnerships is a plus
What the job involves
- We’re seeking a dynamic and experienced Brand and Sales Marketing Manager to join Parafin’s growing team
- This role will be pivotal in building brand recognition, driving lead generation, and ensuring that our marketing strategy supports both sales and product initiatives
- The ideal candidate will have a blend of hands-on tactical expertise, strategic vision, and leadership potential to grow with the role
- Elevate Parafin’s visibility and reputation through digital brand-building strategies
- Develop and execute campaigns to position Parafin as a leader in platform-based lending and financial products
- Collaborate with industry analysts and research firms (e.g., Gartner, Forrester) to establish Parafin in their frameworks
- Develop and implement performance marketing strategies, including website optimization, paid search, and digital lead conversion tracking
- Establish robust analytics to measure and optimize the customer journey from website visit to sales funnel conversion
- Plan and execute conference and event strategies, both partner-specific and industry-wide
- Ensure impactful representation at key events to attract prospects and strengthen partnerships
- Collaborate with sales teams to craft compelling messages for new platform launches
- Create co-marketing assets and enable partners with the tools to market Parafin’s solutions to their end users effectively
- Drive scalable outreach to a larger cohort of partner platforms to expand Parafin’s market reach
- Oversee the development of marketing collateral, such as one-pagers, case studies, and sales tools
- Work with our designers to produce visually engaging materials
- Act as a bridge between marketing, sales, and product teams to align efforts
- Manage external consultants to extend design and marketing capacity when needed
Our take
Parafin is a fintech platform helping SMBs access growth capital. It targets platforms where SMBs sell and transact and offers an embedded finance solution with which these platforms can offer loans ranging from $500 to $10M. Parafin provides the capital for these loans and assumes the risk, allowing platforms to offer competitively attractive incentives to help them draw in a larger proportion of the growing SMB market.
Parafin’s focus on SMB growth funding is canny. Most worldwide businesses fall into the SMB category, but funding access for these businesses shrunk dramatically post-pandemic when traditional banks became more conservative with their loan approvals. This exacerbates SMB cash-flow issues, which reportedly already account for more than four in five SMB failures.
This means Parafin is helping platforms fill a growing and crucial market niche. With leadership from former Robinhood employees, confident funding from major players including the founders of Robinhood, DoorDash, and Plaid, and partnerships with Amazon, Parafin looks poised to net a substantial and lucrative market.
Steph
Company Specialist at Welcome to the Jungle
Insights
77% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2024
$100m
LATE VC
Aug 2022
$60m
SERIES B
Total funding: $190m
Company benefits
- Health, dental, & vision
- 401k plan
- Parental leave
- Unlimited PTO
- Commuter benefits
- Free in-office lunches
- Mental health & well-being
- Special recognition
Company HQ
SoMa, San Francisco, CA
Leadership
Sahill Poddar
(Co-Founder & CEO)Completed a PhD in Particle Physics at CERN, before working as a Data Scientist with LiquidM and Facebook, then finally heading up Machine Learning Engineering at Robinhood.
Ralph Furmaniak
(Co-Founder)Completed a PhD in Analytic Number Theory at Stanford, before working as a Robinhood Data Scientist, and then as Chief Scientist at Numerai.
Vineet Goel
(Co-Founder & CPO)Worked as a Carnegie Mellon Teaching Assistant, before moving into a Software Engineer role at Quantifind, and then heading up Risk and Fraud Engineering at Robinhood.
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