Senior Campaign Manager, Workiva

• 6+ years in B2B SaaS demand generation, campaign management, or revenue marketing
• Undergraduate Degree
• Up to 25% travel for customer and internal meetings
• Reliable internet access for any period of time working remotely and not in a Workiva office

Desirable

• The Senior Campaign Manager is a key execution and strategy partner within Workiva's Demand Generation team. This role owns end-to-end integrated campaign programs that span ABX, paid media, webinars, partner activation, and lifecycle — built to drive qualified pipeline, accelerate multi-solution expansion, and support net new logo growth
• In this role you will be expected to think strategically and execute tactically: setting campaign strategy, making channel mix decisions, executing plans, and owning a pipeline target. You will partner closely with Field Marketing, Marketing Operations, Content, Creative, Sales, and Partner Marketing to orchestrate integrated GTM motions that convert
• Develop and own integrated, multi-touch campaign plans aligned to Workiva's GTM priorities across multi-solution expansion, and net new logo acquisition
• Design campaigns across the full demand spectrum: awareness through closed pipeline
• Build and manage campaign briefs, campaign messaging frameworks, audience segmentation, and channel activation plans — end to end
• Translate product and solution narratives into campaign programs that resonate with multiple personas across buying groups
• Orchestrate campaign components across internal stakeholders to ensure on-time, on-brief delivery
• Actively integrate AI into campaign workflows — targeting personalization at scale, content acceleration, and faster testing cycles
• Own campaign reporting across pipeline contribution, channel efficiency, conversion rates, and spend performance
• Apply testing and attribution frameworks to optimize channel mix and improve demand efficiency — targeting a 10% YoY improvement in marketing efficiency ratio
• Present performance insights and recommendations to the Demand Gen leadership team and cross-functional partners
• What Great Looks Like;
• Pipeline you own is predictable — you can tell leadership exactly what's in market, what's converting, and why
• You foster a strong, collaborative partnership with the sales team, ensuring marketing programs deliver clear, measurable value directly to their pipeline
• You are a proactive self-starter who naturally takes ownership, driving initiatives forward with confidence and autonomy
• You use data to make decisions, not to justify decisions already made
• You bring a thoughtful, well-informed perspective on channel strategy