Senior Director of Product Marketing, Workiva
Finance Solutions
$185-296k
+ A discretionary bonus typically paid annually + Restricted Stock Units granted at time of hire
More information about location
Software for sustainability, GRC & financial reporting
Be an early applicant
Software for sustainability, GRC & financial reporting
1001+ employees
Be an early applicant
$185-296k
+ A discretionary bonus typically paid annually + Restricted Stock Units granted at time of hire
More information about location
1001+ employees
Company mission
To power transparent reporting for a better world.
Role
Who you are
- Leadership: 12+ years in product marketing, including 5+ years leading high-performing teams
- Bachelor’s Degree in marketing or related field
- Strategic Depth: Proven expertise in enterprise B2B SaaS go-to-market strategy, positioning, and messaging
- Storytelling: Ability to translate complex, technical innovation, specifically AI, into compelling, differentiated value
- Revenue Mindset: Demonstrated success driving measurable business outcomes through GTM strategy and sales enablement
- Executive Presence: Exceptional communicator with the ability to influence senior stakeholders and align cross-functional leaders
- Customer Obsession: Deep understanding of enterprise buyers and the ability to turn insight into competitive advantage
What the job involves
- At Workiva, we’re redefining how the world’s leading organizations meet the demands of financial and regulatory reporting in an AI-driven era
- We’re looking for a visionary, enterprise-grade product marketing leader to own and elevate the global go-to-market strategy for our Finance Solutions portfolio—our largest and most strategic business
- As Senior Director of Product Marketing, Finance Solutions, you will sit at the center of product innovation, market strategy, and revenue growth
- You’ll define how we win: translating platform capabilities into compelling market narratives, aligning senior stakeholders across the business, and driving measurable commercial impact at scale
- This is more than a leadership role, it’s an opportunity to shape an emerging category at the intersection of finance, regulation, and AI, while building and leading a world-class team
- Category Leadership: Help define how AI transforms financial and regulatory reporting for the modern CFO
- Enterprise Impact: Own GTM strategy for Workiva’s largest product portfolio with direct influence on revenue and market share
- Executive Visibility: Partner closely with senior leaders across Product, Sales, and Marketing to shape company-wide strategy
- Team & Legacy: Build, mentor, and scale a high-performing global product marketing organization
- Craft bold, differentiated positioning that elevates Workiva’s leadership in financial and regulatory reporting, accelerated by the age of AI
- Shape how we engage the Office of the CFO, translating complex platform innovation into clear, compelling business value
- Serve as a thought leader internally and externally, guiding messaging across campaigns, content, events, and executive storytelling
- Build and inspire a world-class global product marketing team
- Recruit and develop top-tier talent, fostering a culture of strategic thinking, accountability, and continuous growth
- Elevate the role and influence of product marketing across the organization
- Own the end-to-end GTM strategy, from market insight to launch to revenue impact
- Partner deeply with Product Management to bring innovation to market with clarity and momentum
- Enable Sales with best-in-class tools, narratives, and insights that accelerate pipeline and win rates
- Align across demand generation, brand, content, and field marketing to deliver cohesive, high-impact campaigns
- Bring deep customer, buyer, and competitive insights into the business to inform strategy and product direction
- Anticipate market shifts, driven by AI and regulatory change, and position Workiva to lead
Our take
For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its AI-powered data platform.
Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.
Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2014
$0.7m
EARLY VC
Dec 2012
$30.7m
SERIES C
Total funding: $46.9m
Company HQ
Ames, IA
Leadership
Julie Iskow
(CEO)Julie joined Workiva in 2019 sa COO/President and became CEO in 2023. Previously, she served as the CTO at Medidate Solutions and as the CIO at WageWorks.
David Haila
(CTO)David has been at Workiva since 2009, joining the team as a Senior Software Engineer. Since then, he has held a number of roles and became CTO in 2023.
Jill Klindt
(CFO & EVP)Jill has been at Workiva since 2008, joining as a Controller before holding a number of roles and becoming CFO & EVP in 2023. Previously, she held Financial roles at Financial Intelligence, Wells Fargo Financial, CitiMortgage, and Principal Financial Group.
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