Senior Web Strategist Manager, Outreach

• The ideal candidate will have strong experience managing cross-functional teams, coordinating web projects from concept to launch, and continuously improving performance through data-driven decisions
• 7+ years of experience in web strategy, digital project management, or website operations
• Proven success managing website projects from conception to completion
• Strong understanding of UX principles, SEO best practices, and content management systems (e.g., Webflow, Drupal, Wordpress)
• Proficient in project management tools (e.g., Asana, Jira, Trello) and analytics platforms (e.g., GA4, Amplitude)
• Excellent organizational, communication, and leadership skills
• Ability to balance multiple projects in a fast-paced environment and deliver measurable results

Desirable

• We are seeking a Senior Web Strategist to lead the planning, execution, and optimization of our owned digital properties
• This role blends strategic thinking with hands-on project management to ensure website initiatives are well-planned, efficiently executed, and aligned with business objectives
• Develop and maintain a comprehensive web strategy roadmap aligned with company goals and marketing initiatives
• Define project scopes, timelines, milestones, and success metrics for all website initiatives
• Partner with stakeholders to translate business objectives into actionable website strategies
• Partner with technical lead of the website to prioritize back-end updates and technical debt projects
• Serve as project lead for website redesigns, migrations, page builds and new feature implementations
• Create and manage detailed project plans, schedules, and task assignments using tools like Asana, Trello, or Jira
• Coordinate cross-functional teams (design, development, content, marketing stakeholders) to ensure projects are delivered on time and within scope
• Monitor project progress, identify risks or blockers, and proactively develop solutions
• Manage vendor relationships, contracts, and deliverables for external agencies or freelancers
• Conduct post-project reviews to assess performance and identify areas for improvement
• Track and analyze key website performance metrics (traffic, engagement, conversions) to inform decision-making
• Lead A/B testing program and UX assessments to improve user experience and site performance
• Design and execute Conversion Rate Optimization initiatives with clear hypotheses and measurable outcomes
• Maintain documentation of processes, workflows, and strategic initiatives for transparency and continuity
• Act as the primary point of contact between marketing stakeholders and design teams for web initiatives
• Communicate project updates, risks, and results clearly to both technical and non-technical stakeholders
• Facilitate alignment between creative and technical contributors to ensure cohesive digital experiences