SEO Program Lead, SonderMind
$88-100k
More information about location
In-person and online therapy platform
Open for applications
In-person and online therapy platform
501-1000 employees
Open for applications
$88-100k
More information about location
501-1000 employees
Company mission
To improve individuals' mental and behavioral health to create a happier and healthier world.
Role
Who you are
- 5+ years of experience in SEO, with demonstrated expertise in technical SEO, content strategy, and CRO
- Proven ability to lead cross-functional projects involving product, engineering, and content teams
- Experience with AI-driven search (GEO/LLM) and emerging SEO best practices
- Hands-on experience with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Screaming Frog, log file analysis)
- Data-driven mindset with strong analytical skills and experience building reporting frameworks
- Excellent communication and stakeholder management skills
- Experience managing or partnering with external vendors
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred
What the job involves
- As the SEO Program Lead, you will architect and scale the next chapter of SonderMind’s organic growth across both traditional and emerging search environments
- With AI reshaping discovery, we’re investing in the systems, data, and technical foundations that future-proof how people find and engage with mental health care
- Reporting into the Director, Performance Marketing, you’ll bridge cross-functional teams and external partners to design and execute SonderMind’s SEO strategy, ensuring that strategic priorities are shipped, measured, and adapted to the evolving digital landscape
- Define SonderMind’s SEO and AI Search strategy across current and new products and services
- Translate strategic direction and technical SEO insights into actionable project plans and tickets
- Oversee and prioritize initiatives across content development, technical SEO, internal linking, and CRO
- Partner with content, product, and engineering teams to align timelines, secure sprint inclusion, and drive execution
- Manage external partners, ensuring deliverables are met and performance goals are tracked
- Lead optimization efforts for the emerging AI search ecosystem
- Guide SEO-focused content creation, including directories, service pages, and FAQs
- Direct indexation strategy for deeper site pages and resolve technical SEO issues
- Collaborate on CRO and page experience enhancements, including CTAs, schema, metadata, and on-page elements
- Identify and feed SEO opportunities into broader site testing and experimentation
- Own SEO reporting and analytics, interpreting trends to inform channel and organizational strategy
- What does success look like?
- Within 3–6 months, you’ll have designed and launched a prioritized SEO roadmap aligned with SonderMind’s growth goals
- You’ll improve upon existing reporting and measurement frameworks that track visibility, traffic quality, and engagement
- Success will include early wins in AI/GEO-driven search optimization while improving organic visibility in core mental health categories
- Long-term, you’ll further propel SonderMind’s SEO program, positioning this high-performing growth engine to adapt to industry shifts and remain aligned with how people discover care
Application process
- This position will be an ongoing recruitment process and will be open until filled
Our take
Demand for mental health services in the U.S. is soaring, yet therapeutic services are generally expensive, uniform, and hard to access for the majority of people. This is mainly due to the fact that most mental health practitioners don't accept insurance or work within a healthcare infrastructure.
SonderMind tackles the shortage of accessible mental health services by providing a digital network that matches the specific needs of patients with mental health specialists. What's more, the patient’s insurance coverage network is considered when determining a match, allowing users to find personalized therapeutic services that fit within their budget.
In addition to its therapy recommendation service, Sondermind also provides tools for therapy booking, organization, and billing. Ultimately, the startup has taken an interesting stance within the therapy landscape by focusing on providing personalized and easy-to-use booking services that are flexible within different budgets and insurance plans.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2021
$150m
SERIES C
Apr 2020
$27m
SERIES B
Total funding: $183.2m
Company benefits
- We work to support our employees wherever they are in life
- We offer health, vision, dental, disability, and mental health coverage
- And beyond that, you're required to take at least three weeks of PTO each year!
Company HQ
Cherry Creek, Denver, CO
Leadership
Mark Frank
(CEO & Co-Founder)Co-founded SafeImageMD in 2012. Former Chairman on the Board of Directors for AfterOurs Urgent Care prior to co-founding SonderMind.
Shouvick Mukherjee
(CTO & Co-Founder)They have extensive experience in engineering and have held many VP roles in various companies, including Yahoo and Walmart eCommerce.
Salary benchmarks
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