Social Media Associate, Wattpad
WEBTOON
3 days a week in office
Platform for sharing original writing
Job no longer available
Platform for sharing original writing
101-200 employees
Job no longer available
3 days a week in office
101-200 employees
Company mission
Wattpad's mission is to create a world where everyone's story can be heard, and anyone can belong.
Role
Who you are
- You must have at least 2 years of experience producing social media content in the entertainment space
- You have proven record of content that increased reach and engagements of the channel(s) you managed
- You’re overflowing with social media ideas based on pop culture, memes, and stories
- You thrive on producing entertaining, trending content that resonates with Gen-Z audiences
- As a HUGE plus, you’re deeply engaged in WEBTOON and entertainment, especially with action, fantasy, anime, and gaming
- You must be knowledgeable about social media platforms from the brand perspective, including (but not limited to) TikTok, YouTube, and Instagram
- You are proficient in performing quantitative analysis on new follower acquisition/engagement and social media conversions
- You can work in a fast-paced environment and execute multiple projects with enthusiasm and attention to detail
What the job involves
- Social Media Associate will ideate entertaining video concepts based on WEBTOON’s series and brand personality by keeping a pulse on trending pop-culture to capture the attention of Gen-Z audiences
- This integral role will work with internal and external stakeholders across all functions to drive organic growth of the brand
- You will have the rare opportunity of defining an exceptional brand within social media by utilizing your experience, subject-matter knowledge and creativity to offer original and creative solutions to marketing and business opportunities
- Social Media Associate will report into Social Media Manager and work closely with internal stakeholders across Marketing, Partnerships, Creative, and Content as well as external partners
- Produce, create, and edit social media concepts to a final product that entertains and engages our target audience including but not limited to comic, action, fantasy, anime, and gaming fans
- Clearly articulate creative needs, ensuring that the Creative team is best positioned to develop creative solutions that align with the social team’s KPIs and messaging is consistent with brand tone and voice
- Update and track multiple content creation and upload schedules to ensure timely delivery of creative assets by working closely with internal Creative team and external partners
- Help grow our community by constantly engaging with the community through extensive community listening and sharing content that best portray WEBTOON’s unique brand voice
- Schedule, organize, and monitor content performance with social media management tools (e.g. Sprinklr, CreatorIQ)
- Stay abreast of social user trends and shifting behavior to be a social trendsetter and reflect learnings in content pitches and social media reports
- Other duties and projects as assigned
Our take
Content is king and Wattpad has managed to create a platform that aggregates the most loved original writing content in the world, turning the traditional publishing industry on its head.
Where authors used to submit drafts to dozens of publishing houses in the hope of getting some eyeballs on their work, Wattpad opened up the process to millions of young authors by letting them easily submit their work, and fostering a community around their software that offers feedback and help.
The e-reading platform is now looking to double down on its strategy of taking its user-generated fiction and turning it into successful intellectual property upon which original series and movies can be based. However, a significant challenge for Wattpad is in producing original, marketable content from its platform, given the popularity of fanfiction, stories which are based on existing intellectual property.
Another challenge for Wattpad is the current economic conditions, which have affected much of the tech sector and are not sparing digital publishing. Having shelved bold plans for the future, it also laid off 15% of its workforce in March 2023. Having realigned for its current business needs, however, it is now well placed to weather the current market downturn.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2018
$51m
LATE VC
Apr 2014
$46m
SERIES C
Total funding: $117.8m
Company benefits
- Full health benefits
- Career development & Mentorship opportunities
- RRSP matching
- Generous parental Leave top-up
- Flexible hours
- Regular hackathons
- Healthy snacks & drinks
- Your choice of hardware
- Monthly work-from-home allowance
- Beautiful offices in Toronto and Halifax
- Easy access to transit
Company HQ
St. Lawrence, Toronto, ON
Leadership
Allen lau
(Co-Founder)Lau attended University of Toronto where he earned his bachelor's degree in electrical engineering followed by a master's in the same subject. Thereafter he briefly worked as a software engineer for Brightspark before founding his first notable company, Tira Wireless, a mobile development startup. He is also the co-founder of Two Small Fish Ventures, a fund that invests in Toronto and Waterloo-based early-stage internet companies with strong network effects.
Ivan Yuen
(Co-Founder)Prior to Wattpad, Ivan co-founded FeedM8 and served as the company’s CTO. Before that he was one of the first employees of Tira Wireless, where he helped grow the technical team and developed new and emerging wireless technologies. Ivan graduated from the University of Waterloo with a degree in Computer Engineering and also earned an MBA from the Rotman School of Management.
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