ABM and Integrated Campaigns Manager, Hypori

• 7+ years of experience in ABM, B2B demand generation, or integrated campaign management—preferably in enterprise mobility/technology or cybersecurity
• Proven success with ABM platforms (6sense, Demandbase, Terminus, RollWorks, or equivalent) and marketing automation systems (HubSpot, Marketo, or Pardot)
• Deep understanding of enterprise buying cycles in regulated industries
• Strong analytical mindset; comfortable with data, reporting, and attribution
• Exceptional project management and cross-functional collaboration skills
• Excellent storytelling and copywriting ability, with comfort developing creative briefs and campaign assets
• Passion for innovation, emerging tech, and disruptive market positioning

Desirable

• The ABM & Integrated Campaigns Manager will lead the planning, execution, and optimization of targeted, multi-channel account-based marketing (ABM) programs and integrated demand campaigns. You’ll own the strategy that connects sales, marketing, and product teams to engage high-value enterprise accounts and drive qualified pipeline growth across Hypori’s commercial and regulated markets
• You’ll build and orchestrate personalized buyer journeys that combine digital, social, content, events, and executive engagement—aligning every campaign to specific buying groups and enterprise opportunities
• ABM Strategy & Execution
• Design and execute 1:1, 1:few, and 1:many ABM programs targeting large regulated and mobile enterprises (e.g., DIB, finance, healthcare, energy, and critical infrastructure)
• Partner with sales, SDRs, and product marketing to define target account lists, ICPs, and segmentation strategies
• Develop personalized messaging, creative, and content experiences for key personas and buying groups within priority accounts
• Coordinate digital and offline ABM tactics—including targeted ads, social amplification, direct mail, executive outreach, and thought leadership content
• Direct the ABM agency of record to drive campaign deliverables and deliver on targets
• Integrated Campaign Development
• Lead cross-channel integrated marketing campaigns from concept through launch, including messaging, content, media, events, and sales enablement
• Align campaign narratives to Hypori’s portfolio themes (e.g., BYOD transformation, secure mobile productivity, virtual devices, virtual workspace security, and secure messaging)
• Collaborate with content, digital, and PR teams to ensure consistency across owned, earned, and paid media
• Manage campaign calendars, workflows, and budgets to deliver on KPIs
• Analytics & Optimization
• Establish campaign goals and measure success through pipeline contribution, engagement, conversion, and ROI
• Partner with RevOps to track performance at account and segment levels
• Continuously test, optimize, and report on campaign elements—creative, offers, targeting, and channel mix
• Cross-Functional Collaboration
• Act as the connective tissue between marketing, sales, services, and product teams—ensuring full alignment around account goals and campaign execution
• Support sales with account insights, plays, and custom enablement materials
• Collaborate with agency and technology partners on ABM tools, advertising, and creative