Senior Manager of Strategic Partnerships, InMobi
$173.8-247.5k
More information about location
2+ days a week in office
Data-driven mobile marketing platform
Be an early applicant
Data-driven mobile marketing platform
1001+ employees
Be an early applicant
$173.8-247.5k
More information about location
2+ days a week in office
1001+ employees
Company mission
To drive real connections between brands and consumers through its data-driven mobile advertisement platform.
Role
Who you are
- You are passionate not only about solving problems, but about getting to the heart of them to solve the best way, not just any way
- You have the drive and tenacity to get the job done and to inspire your team members to do the same
- You have experience working in an extremely fast-paced and fluid environment where ideas can be obsolete within 6 months or less
- You are hands-on in solving business challenges and can prioritize ad hoc tactical asks alongside strategic inputs
- Most importantly, you have prior experience in working with Measurement & Attribution partners and understand how to go deeper and solve for the details on these subjects
- 8-12 years of overall experience, with prior experience in AdTech
- Experience of having worked in companies that offer Measurement & Attribution solutions, or of having managed such partners directly
- Experience in product or technology partnerships, ideally in a platform/SaaS environment
- Solution mindset with strong qualitative skills and negotiation ability
- Ability to work in a team and cross-functionally across time zones
- Ability to influence key stakeholders across regions
- Exceptional communication skills
- BA/BS degree in a relevant discipline required, or equivalent experience. An MBA or a Master's degree is a plus
What the job involves
- The Strategic Partnerships team at InMobi plays a pivotal role in managing and nurturing key relationships with strategic partners across the global ad tech ecosystem
- Our primary responsibility is to design and execute strategies that not only grow InMobi’s Ads business but also enhance our competitive positioning in the marketplace
- Our focus is twofold: to stay ahead of emerging technologies in the ad tech space and to forge strategic partnerships with organizations that are developing and driving those innovations
- By doing so, we aim to expand InMobi’s market share and strengthen our reputation as an industry leader
- As the Sr. Manager, Strategic Partnerships, you will play a key role in driving the growth and success of our strategic initiatives
- You will collaborate closely with product teams and work cross-functionally with various internal Go-To-Market (GTM) business teams to align on strategic objectives and execution plans
- You will help find the right partner fit by continuously evaluating and meeting potential partners, use industry data and insights to inform decisions, and work deeply with respective partners to influence business outcomes
- You will then take this a notch higher by collaborating with Product & Tech teams to innovate further on the back of these solutions and run with Marketing to share success stories of this collaboration with the world
- You will report to the Director of Strategic Partnerships, based out of Bangalore, India, and be a part of a global team
- Work closely with the Measurement & Attribution partners to build relationships within their organization across business, product, tech, marketing, and legal teams and seek opportunities to activate and grow the partnership
- Contribute to building forward-looking strategies on key topics to help us grow and get a competitive edge in the ad tech industry
- Vet new partnerships or work with existing partners to make these key strategies a success
- Run all the existing Measurement & Attribution partnerships with a focus on deeper org-level connect, new product/feature enabling, co-marketing opportunities, commercials revisit, and joint GTM
- Build success metrics for each of these partnerships and make them a success by building and executing solid internal and external adoption plans
- Collaborate heavily with the GTM teams, Product, Product Marketing, Marketing, Legal, Finance, and the business leadership
Our take
Mobile advertising is an incredibly important element of marketing campaigns for modern businesses, but success is limited to the quality of engagements that campaigns have on audiences. Engagement can be optimised by targeting ads to relevant audiences through cookies and other data sets, but without the right analytic tools to lead to actionable insights, this data remains useless.
InMobi provides a data-driven mobile marketing platform, offering a toolkit called InMobi Pulse that provides insights into mobile marketing based on consumer feedback, product testing, and other proprietary data. The company also provides InMobi Exchange, a platform for reaching mobile-first audiences and an enterprise-grade platform for purchasing DSP services.
Whilst it is undeniable that InMobi faces competition from other mobile-focused marketing platforms, the company stands out with the sheer range of tools it offers and its focus on markets such as India and Southeast Asia which are difficult for North American and European firms to enter. InMobi has plans to further expand globally, however, and is bringing its Glance lock screen advertising product to the US and Latin America in the near future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2014
$5m
LATE VC
Sep 2011
$200m
SERIES C
Total funding: $220.6m
Company HQ
Central Water Catchment, Singapore
Leadership
Abhay Singhal
(Co-Founder & CEO (InMobi Advertising))Since co-founding InMobi in 2006, they have held a number of roles at the company, including Head of Global Ad Sales, MD, CRO, and now CEO. Previously co-founded TeN where they served as the Head of Sales for over 4 years.
Piyush Shah
(Co-Founder & COO (Glance))Experience as co-founder and Head of Business Development for LearningSpiral.com Pvt Ltd. Previously also a Product Manager of Consumer Payments and Assistant Vice President of Private Banking for Deutsche Bank.
Naveen Tewari
(Co-Founder & CEO (InMobi & Glance))Founder and CEO of Glance. Previously spent 3 years as an Associate at McKinsey & Company.
Mohit Saxena
(Co-Founder & CTO (InMobi))Senior Columnist for The Indian Economist since 2015. Previously founded Rizort.
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