Director of Product Marketing, Observe.AI
$210-230k
+ Equity
Office located in Redwood City, CA
Contact center software
Posted today
Contact center software
201-500 employees
Posted today
$210-230k
+ Equity
Office located in Redwood City, CA
201-500 employees
Company mission
To enable brands to enhance their customer experience, with the power of contact center AI.
Role
Who you are
- 10+ years of product marketing experience, ideally in B2B SaaS with a focus on AI/ML, CCaaS, or contact center technologies
- Deep understanding of the contact center space—experience with Voice AI, Conversational AI, or speech analytics is a strong plus
- Proven ability to craft compelling messaging and positioning that resonates across technical and business audiences
- Broad analytical skills to source relevant information that informs and validates product positioning and messaging
- Track record of successful product launches, including GTM planning, content creation, and campaign execution
- Strong cross-functional collaboration skills—especially with product, engineering, sales, and customer-facing teams
- Excellent storytelling, writing, and presentation skills with an ability to translate complex ideas into clear value
- Experience supporting demand generation campaigns and measuring impact
- A strategic thinker who’s also hands-on, comfortable in a fast-paced startup environment
- Intellectual curiosity and a strong desire to shape and market category-defining products
- Growth mindset with a passion for the startup hustle
What the job involves
- Join Observe.AI’s high-impact Product Marketing team and help shape the future of AI in the contact center industry. In this role, you’ll drive product positioning, go-to-market strategy, and narrative development for our evolving conversational intelligence product suite
- We are rapidly innovating to transform how contact centers operate, and you’ll be at the forefront of introducing groundbreaking products to market.
- As a core member of our agile product marketing team, you’ll work directly with product, engineering, sales, and executive stakeholders to define, message, and launch new AI-powered capabilities that differentiate us in the market
- You’ll also partner closely with the broader marketing and sales organizations to deeply understand our customer segments, competitive landscape, and value drivers—translating those insights into effective GTM strategies and enablement assets
- This is an incredible opportunity to play a pivotal role in defining and launching products that shape the next generation of conversational AI
- Develop differentiated product positioning and value-based messaging that clearly articulates Observe.AI’s value to customers, prospects, and partners
- Drive go-to-market strategy and execution for new products and features, working closely with product, sales, and demand gen teams
- Collaborate with cross-functional teams to collect customer insights, define key pain points, and inform product development
- Partner with the sales team to develop enablement tools, competitive battlecards, product collateral, and training that drive field success
- Continuously refine positioning through experimentation across website, campaign messaging, and analyst and partner briefings
- Gather and use customer evidence, case studies, and success stories to amplify our value in the market, shape product development and drive go-to-market execution
- Perform sales training to ensure field effectiveness in positioning and selling Observe.AI products
Our take
Being stuck on the phone to customer service can be time-consuming and frustrating. Observe.AI aims to improve the experience with its Intelligent Workforce Platform. This transforms contact centers through AI by automating tasks and form filling, helping people find more information quicker.
Unconventionally, the company gained its footing by going directly to the call centres themselves, rather than the businesses they serve - providing valued call optimization tools to improve operatives' performance. It also supplies an analysis engine for cross-channel customer interactions, which enables users to find new revenue opportunities, employ effective coaching and improve quality assurance.
Observe.AI has raised huge amounts of funding, demonstrating the high levels of confidence in its market position and performance. A major technological and commercial partnership with Zoom, alongside the growing trend in businesses prioritising customer interactions, bodes well for the company's future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2022
$125m
SERIES C
Sep 2020
$54m
SERIES B
Total funding: $223.2m
Company benefits
- Excellent medical, dental, and vision insurance options
- Flexible PTO
- Generous holiday (federal and wellness) recognition and parental leave policies
- 401K plan to save for your future
- Remote benefits including a daily meal stipend, WFH stipend, mobile & internet stipend to set you up for success in this remote environment
- Learning & Development fund to support you in your continuing education journey and professional development
- Fun events to build culture across the organization
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Swapnil Jain
(Co-Founder & CEO)Previously completed an internship in Software Engineering at Google and worked at Twitter for 3 years, first as Senior Software Engineer and then as Technical Team Lead.
Salary benchmarks
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