Vice President of Demand Marketing, Recorded Future
Threat intelligence platform
Posted today
Threat intelligence platform
1001+ employees
Posted today
1001+ employees
Company mission
To empower customers with real-time threat intelligence so that they can defend their organizations against threats at the speed and scale of the internet.
Role
Who you are
- This is a highly visible role ideal for a seasoned B2B SaaS marketer ready to shape a world-class demand function at scale demonstrated through the following traits
- Resilience: Has a persistent, “won’t give up” attitude and recovers from setbacks. Able to adapt and deal with high stress situations not in the playbook
- Work Ethic: Committed to win – performs at a high work rate over an extended period-of-time
- Secure in their Competence: Not arrogant but confident in what they know and do not know. Trust in their team and are willing to ask for and take input from others. Willing to be vulnerable
- Executive Presence: Exhibits executive presence and communication skills to function effectively in the role
- 15+ years of B2B marketing experience, including 7+ years in demand generation leadership
- Experience in B2B SaaS; cybersecurity industry background preferred
- Proven success scaling marketing-sourced pipeline and improving MQL-to-SQLconversions
- Expertise in building and leading global demand generation teams (US, EMEA, APJ)
- Deep experience running integrated multi-channel campaigns with measurable ROI
- Strong knowledge of modern MarTech stacks (Marketo, Salesforce, ABM platforms)
- Strategic mindset with ability to balance long-term vision and short-term execution
- Strong analytical skills and a passion for data-driven decision making
What the job involves
- Recorded Future is looking for a strategic, data-driven Vice President of Demand Marketing to lead its global team and scale pipeline growth across all channels and regions
- As a key member of the marketing leadership team, the VP, Demand Marketing will own the global demand generation strategy—driving alignment with sales, optimizing marketing efficiency, and elevating marketing’s impact on revenue
- Own global demand generation strategy, execution, and outcomes aligned to revenue goals
- Lead and mentor a global team across digital, ABM, and content programs, partnering closely with field marketing to align strategy and execution
- Launch and optimize multi-channel campaigns across paid media, organic, events, and webinars
- Drive website performance through A/B testing, SEO, and UX strategy to increase hand-raises
- Deepen marketing and sales alignment through shared metrics and pipeline accountability
- Expand and refine ABM strategies targeting enterprise-level accounts
- Partner with cross-functional leaders across product, sales, field marketing, and brand
- Track and improve marketing efficiency metrics: CPC, cost per MQL, cost per opportunity
- Report pipeline contribution and marketing ROI to executive leadership
- Achievement of quarterly and annual pipeline generation targets
- Improvement in conversion rates across the marketing and sales funnel
- Reduction in customer acquisition costs (CAC)
- Increased marketing qualified lead (MQL) to sales qualified lead (SQL) conversion rates
- Enhanced alignment between marketing and sales team
- Develop and execute comprehensive demand generation strategies aligned with revenue goals and business objectives
- Lead the planning, development, and optimization of multi-channel demand generation programs across digital, content, and event marketing
- Build and manage relationships with key stakeholders across sales, product marketing, and executive teams
- Own pipeline metrics and revenue contribution targets, providing regular reporting and insights to executive leadership
- Direct the creation and implementation of integrated marketing campaigns across various channels including digital advertising, content syndication, webinars, and virtual events
- Work with web team to drive digital initiatives and run A/B testing to increase hand raises on our website
- Drive innovation in account-based marketing (ABM) strategies targeting key enterprise accounts
- Build and mentor a high-performing demand generation team
- Manage relationships with agencies and vendors to ensure efficient resource allocation and program execution
- Collaborate cross-functionally with brand, content, product, and field marketing teams toensure aligned messaging and execution
- Foster a data-driven culture focused on continuous optimization and testing
Our take
Cybersecurity threats are increasingly urgent for businesses, governments, and citizens worldwide, growing in both number and sophistication. Recorded Future has spent over a decade developing a solution to this problem. Its platform leverages billions of data points from across the internet, including dark web sources, state actors, and vulnerability information, to identify and anticipate cybersecurity threats.
While many cybersecurity firms are emerging due to the surging demand, Recorded Future stands out with its market-leading pedigree. Originally funded by In-Q-Tel and Google, its clients include private contractors for the US Intelligence Community, and it has produced influential reports on major cybersecurity issues.
Continuing to expand its capabilities, by adding identity intelligence, attack surface intelligence, and card fraud intelligence. Partnering with companies like Microsoft, it researches new cyber threats. To stay ahead in the evolving cybersecurity field, it must maintain this momentum, and all signs suggest it has the resources, talent, and ambition to succeed.
Freddie
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2017
$25m
SERIES E
Apr 2015
$12m
SERIES D
Total funding: $58.7m
Company benefits
- Professional development and career advancement
- Flexible work environment, be yourself
- Generous vacation policy
- Wellness programs
- Company outings
- Free snacks, drinks, and coffee in the office
- Parental leave program
- Environmentally conscious
Company HQ
Powder House Square, Somerville, MA
Leadership
Staffan Truvé
(CTO)Chairman at Makewave AB, Interspecrtal, and Qamcom Research and Technology, alongside being a Board Member at Vinnoca and WASP.
Christopher Ahlberg
(CEO)Previously the founder & CEO of TIBCO Software. Now a Board Member for the Hult International Business School and the Global Emancipation Network.
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