Senior/Staff Data Analyst, Hootsuite
Product
CA$100.7-141.1k
SQL
Python
R
Power BI
Amplitude
Mixpanel
Senior and Expert level
Toronto
Vancouver
Remote from Canada
More information about location
Social media management tool
Open for applications
Social media management tool
1001+ employees
B2BEnterpriseInternal toolsMarketingContentAnalyticsSaaSSocial Media
Open for applications
CA$100.7-141.1k
SQL
Python
R
Power BI
Amplitude
Mixpanel
Senior and Expert level
Toronto
Vancouver
Remote from Canada
More information about location
1001+ employees
B2BEnterpriseInternal toolsMarketingContentAnalyticsSaaSSocial Media
Company mission
To empower organizations to build trust and deepen relationships through the power of social.
Role
Who you are
- Extensive relevant experience within a fast-paced business environment, with specialized experience in product data and analytics
- Advanced Analytics & Statistical Methods: Ability to apply advanced statistical analysis, regression models, and predictive analytics to product data
- Data Visualization & Reporting: Strong ability to use visualization tools to translate complex product data into clear, actionable insights
- Customer Behaviour Analysis: Experience analyzing user data to understand how customers engage with the product, identifying pain points and areas for improvement
- Segmentation & Personalization: Ability to create customer segments based on product usage data and use insights to develop personalized product experiences
- Product Performance Analysis & Optimization: Deep knowledge of how to track, evaluate, and optimize product performance based on key product metrics such as engagement, retention, and feature usage
- SQL: Expertise in writing complex SQL queries to extract and manipulate marketing data from relational databases
- Python/R: Proficiency in Python or R for statistical analysis, data manipulation, and automation of reporting
- Experience working with product analytics tools like Mixpanel, Amplitude, or Heap for tracking user interactions and product feature usage
- Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
- Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
- Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
- Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
- Solution seeker. You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked
- Lifelong learner. You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t
- Resilient adapter. In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity
- Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information
- Critical challenger. You have the trust in your team to ask difficult questions in order to get to the best end result
- Active communicator. You listen actively and communicate ideas and information clearly, inclusively, and proactively
- Integrated thinker. You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals
- Accountable owner. You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes
- Bar-raiser. You step up to help your team grow and succeed, even when that means going beyond what might be expected
What the job involves
- The Senior/Staff Data Analyst - Product will provide advanced analytical support to the product team, leveraging data to optimize product development, improve user experiences, and drive business outcomes
- You will manage product data, conduct deep-dive analysis into user behaviour, and help shape product decisions through insights on product performance, customer satisfaction, and feature usage
- This role will directly influence product strategies, feature prioritization, and customer retention efforts by turning data into actionable insights
- Lead Product Analytics Initiatives: Manage key cross-functional product analytics projects, tracking feature adoption, user engagement, and product performance. Utilize advanced statistical methods and data visualization tools (e.g., Power BI) to provide actionable insights that help refine product features and overall product strategy
- Product Performance and KPI Analysis: Analyze product KPIs such as user retention, activation rates, churn, and lifetime value. Use predictive analytics and data modeling techniques to recommend improvements in product features and user experience to drive higher engagement and satisfaction
- Collaborate on Product Attribution and Impact Analysis: Work with the product team to develop and refine models that measure the impact of product features on key outcomes, such as user retention, conversion, and revenue growth. Use multi-touch attribution models to measure how different product interactions affect overall product success
- Customer Segmentation and Personalization for Product Experience: Leverage product usage data to segment users based on behavior, demographics, and product usage patterns. Use these insights to develop personalized experiences, targeted feature rollouts, and recommendations that increase product engagement and customer satisfaction
- A/B Testing and Experimentation: Lead A/B testing and controlled experiments to assess the impact of new product features, UI changes, and other user experience improvements. Apply statistical analysis to evaluate test results and provide actionable recommendations to refine and optimize product offerings
- Forecasting and Trend Analysis: Utilize statistical models and machine learning algorithms to forecast product trends, user behaviour, and feature adoption. Provide forward-looking insights that help the product team prioritize features and plan future product roadmaps effectively
- Mentor Data Analysts within the team through hands-on coaching and training to elevate their skills and impact
Our take
Hootsuite is a leading social media management platform that’s been around since the early days of this now-ballooning online sector. With over 18 million customers, and used by over four fifths of the Fortune 1000, this giant is hugely competitive in the space.
Thought Hootsuite's plans for an IPO didn't survive the tough economic conditions of 2022 (like many of its peers, the company engaged in several rounds of layoffs), it has since reworked its leadership team to get back on course as the economy recovers.
Just like its acquisition of Sparkcentral saw the company expand into customer service, its more recent purchase of Talkwalker sees it integrate AI into its platform. The combined offering will supply businesses with a social media performance engine to turn insights into action, all fuelled by artificial intelligence.
Steph
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Top investors
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2014
$60m
SERIES D
Aug 2013
$165m
SERIES B
Total funding: $246.9m
Company benefits
- 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
- A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
- Accidental death and dismemberment (AD&D) Insurance
- Dental Insurance
- Disability Insurance
- Employee Assistance Program
- Gym / Wellness Reimbursement ($55 per month)
- Gym Discount
- Health Insurance
- Life Insurance
- Maternity Leave
- PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
- Paternity Leave
- Sick Time (for individual employee and family members)
- Bereavement Leave
- Business Travel Insurance
- Company Phones
- Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
- Immigration Assistance
- Phone Bill Reimbursement ($50 per month)
- Remote Work
- 401k
- Employee Discount
- Pet Friendly Workplace
- RRSP Matching
- Volunteer Time Off
Company HQ
South Main, Vancouver, BC
Leadership
Ryan Holmes
(Founder & Board Member)Previously founded interactive agency Invoke Media, served on the Board of Directors for Ariztia, and founded pre-seed fund LOI Venture.
Irina Novoselsky
(CEO)Previously Board Member at Lemonade and World Business Chicago, CEO at CareerBuilder and President at Novitex Enterprise Solutions.
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