Marketing Manager, Shotgun

• Previous experience in the cultural industry or agency background
• Strong expertise in Social Ads management (Meta Ads, Google Ads, TikTok Ads, etc.)
• Client facing experience
• Project management : organization, prioritization of tasks and coordination of cross-channel marketing campaigns

Desirable

• Concerts & Tours: include concert venues and tour dates. They have specific needs or blockers (e.g. Reserved Seating, Merch Bundle...), involve specific stakeholders (Touring Agents, Local Promoters, Artists, Labels...). They are a key axis of our French go-to-market strategy
• Festivals: typically involve large-scale event logistics, multi-day programming, and collaboration with diverse stakeholders
• Nightlife: encompasses nightclubs, open-air events, warehouses, collectives, and promoters across all genres. This is the company’s historical core
• Now one of the leaders in the evening and festival sector, our ambition is to become a key player in concerts and tours
• As part of this business line, you will support our touring partners on a daily basis, playing a crucial role in their development on the French market throughout their projects
• Your objective: understand how to boost their sales and the awareness around their artist, tour or project
• You will work closely with the Account Manager to design and deploy the right marketing activations, from digital ads to offline campaigns , while adapting to the very specific challenges of tour operators
• The challenge of this business line lies in the tour launch deadlines, which are often quite short, and in the variety of stakeholders to align
• Support Shotgun customers in their main challenge: selling more tickets to a targeted audience, by developing appropriate marketing strategies
• Deploy and optimize digital campaigns (Meta, Google, TikTok…) in line with organizers' growth objectives
• Manage offline activations (media buys, OOH campaigns, partnerships with agencies and media groups)
• Identify key periods in the organizers' sales cycle and implement targeted marketing actions to stimulate sales
• Monitor and analyze campaign performance using socio-demographic, behavioral and musical data, in order to refine action plans
• Provide responsive and flexible support to meet partners' day-to-day needs
• Work hand in hand with Account Managers and other Shotgun teams (Sales, Brand & Marketing)
• Months 1–3
• Follow the onboarding plan and get familiar with Shotgun’s product, tools, and processes
• Shadow Account Managers to understand the dynamics of touring projects and start managing first clients (discovery, needs, sales cycles)
• Deploy your first digital campaigns (Meta, Google…) and learn to optimize budgets in real time
• Collaborate with internal teams and explore the OOH/media partner ecosystem
• Objective: build confidence, develop a clear understanding of the touring business line, and gain autonomy on your first campaigns
• Months 3–6
• Manage a broader portfolio and share learnings through use cases and performance reports
• Deploy offline campaigns (OOH, media buys) alongside digital activations
• Build marketing roadmaps tailored to key sales milestones (pre-sales, launches, last-minute)
• Strengthen client relationships by providing fast, tailored solutions and deepening knowledge of live music
• Objective: achieve full autonomy, manage large campaigns end-to-end, and deliver tangible impact
• By 12 months
• Lead touring campaigns end-to-end, from digital ads to OOH and media partnerships
• Act as the main point of contact for a portfolio of producers and tour operators
• Anticipate and propose innovative marketing activations (digital & offline) to boost visibility and sales
• Build strong relationships with external stakeholders (media agencies, OOH providers, cultural partners)